28

10.11

5:00

What to Look for When Proofing Postcards

printing services tornto 300x116 What to Look for When Proofing PostcardsBefore your advertisement gets the green light to proceed to the final postcard printing process, a sample of the design will be sent to you for proofing. Since more sets of eyes are better than one, gather a couple more of your employees for the task to ensure that the design will come out flawless.

Content Errors

Even if you have reviewed your grammar and spelling a hundred times, you still need to repeat the process after a sample postcard is printed for your review. It is always better to discover your mistake at this time rather than later when you have a bulk of them ready and waiting for distribution. Aside from typographical errors, check the size of the fonts used, the placement of the graphics and the blank space allocated for the address of its recipient.

Printing Mistakes

Since the companies specializing in printing services are often catering to multiple clients simultaneously, it cannot be avoided that minor discrepancies can be spotted on your design sample. Look for bleeds that are not supposed to be there and ink smudges littering your postcard. If the color or contrast is off, point this out to your printer as well. Check also for missing borders or graphics so your printer can correct them.

 

 

Source: Peninsulapress.com

Posted by Author Name in brochures/Flyers / No Comments.

12

10.11

5:00

3 Boring Indicators in Business Cards

business cards 300x225 3 Boring Indicators in Business CardsThe modern equipment for business card printing will allow you to explore a variety of design options. Business owners, however, will need to watch out for these design blunders:

1. Dated designs

Certain designs like the pixilated fonts and gradient backgrounds belong to an earlier printing era. To avoid dating your business card, you can either follow the newer trends or stick to the classic ones that will stand the test of time.

2. Cheesy slogans

Even if you have paid a premium for the printing services of your business cards, you may be at fault for making it look cheap. Adding catchy slogans to your business card is an excellent marketing ploy. If you overdo it, however, or have not spent time crafting the most witty or suitable line for your company, then you will end up doing more damage than good in including it.

3. Boring photos

Everyone knows what a realtor does, so by placing a plain cropped photo of a house on your business card, you are only using up valuable space but are not creating much interest on the design. If you are affiliated with a well-known real estate company, it may be better for you to just place the logo because it can help spark brand recognition and sell your services better.

 

Source: http://activerain.com/blogsview/1508419/what-s-wrong-with-realtor-s-business-cards-

Posted by Author Name in Business Cards / No Comments.

21

09.11

5:00

What to Learn from Brochure Samples Printing

brochure printing toronto What to Learn from Brochure Samples PrintingBefore jumping into a brochure printing project, business owners could produce better designs if they browse through actual brochures first. Even if the said materials are not their direct competition, they can glean a lot from looking into what is out there. The goal of all printing services for marketing is to catch the eye, and if the designer fails to achieve this, then the project would be a waste of time and advertising money. You can start your search online or at any store or public venue where brochure racks are placed. The more samples you can collect, the broader your design sense will become.

 

Color choice and use should be taken in to account. They direct the eye to your brochure and create the interest. How the brochure sample had laid out their text and graphics should also be studied. Their relation to each other can be determined by the font size, color, image position and size. If you are able to check different brochure templates online, you can easily tell which ones are cluttered and which ones look professional. By developing your own distinct taste in brochure design, you will be able to create your own in less time and in a way that will appeal to your target market.

 

Source: http://www.insydeweb.com/where-to-find-the-best-brochure-samples/

Posted by Author Name in brochures / No Comments.

21

04.11

7:00

Checklist for a Professional Marketing Material

brochure 300x225 Checklist for a Professional Marketing MaterialWhether your marketing plans comprise of a flyer or a brochure printing, there are certain items to look into that an spell the difference between a professional copy or a sloppy, amateurish one. The color you pick, for one, must not only be at the most attractive shade but should be familiar to the industry that you belong or the kind of business that you have. Certain shades will come off as tacky or inappropriate so choose your colors with caution. While you may be caught up on your content, you must also pay attention to the blank spaces that you allocate before you approve of your draft for catalog printing. These spaces will allow the reader’s eyes to rest and not be overwhelmed with the layout.

Aside from choosing only the graphics that will complement or highlight your text, you can also put your draft through the glance test. This means occupying yourself with other tasks for some time and then picking up your draft to give it a once-over with fresh eyes. When you separate yourself from your draft for a little while, you can pick out any clutter or excess that it may have. Lastly, comparing your draft with a competitor’s printed material will also help you assess on where your design and layout stand.

 

Source:  http://www.freearticlesnow.com/article-achieving-a-good-impression-with-your-marketing-materials-15495.html

 

Posted by Author Name in brochures / No Comments.

31

03.11

5:00

Ways to Organize Catalogs for Easier Browsing

Fotolia 11960877 XS 300x241 Ways to Organize Catalogs for Easier BrowsingAt certain seasons of the year, stores often launch their catalog printing campaigns simultaneously. Voluminous glossies would soon pile into their customers’ mailboxes, competing for both the latter’s attention and pocketbook. In order for them to be given the reading preference over the rest, they may have to organize and streamline their layout so the reader can go through the catalog quickly and increase the chance of making a purchase off it.

Having the catalog in full color printing is a given and, in today’s competitive market, almost non-negotiable. Often, customers shop with their eyes so a colored photo on shiny paper is more likely to sell than a black and white one. Splashing on the cover the list or photos of items or sections in your catalog will also let them know in advance what is contained inside and will get them excited to pick it up first. Lastly, you can add more photos showing different product views so they will have an idea of the product’s features. The lesser questions they have about the product, the lesser their hesitation will be in spending for it.

 

Source:  http://www.articlesnatch.com/Article/How-To-Make-Your-Catalogs-Perfect-For-A-Quick-Read/1448595

Posted by Author Name in booklets/catalogue / No Comments.

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