09

11.11

5:00

Launching a Logo Change: A Look at Long John Silver

A flyer printingdigital printing 300x153 Launching a Logo Change: A Look at Long John Silver job will get any message out there to your customers. However, to make changes in your logo and brand, your campaign must be accompanied by your company’s shift of perspective towards a more defined direction. This will signify a rebirth and not a mere artistic tweaking of your logo design.

ñ  Fresh viewpoints

More than switching their logo in all the printing services they availed of, Long John Silver (LJS) went back to their roots: the ocean. Whatever business you may have, a change in the logo must include the reasons why you wish to present your company in another way.

ñ  Upcoming projects or goals

LJS emphasized their sustainable resource for seafood through certifications. Your logo change can also serve as the banner for certain goals you plan to undertake that can benefit not just your company but the community you belong to.

ñ  Better things to come

Whether you promise better service or better product quality, there is no better way to announce your intent than by redesigning your logo. Your customers would be more accepting to your brand if they can expect concrete changes along with it.

 

Source: Underconsideration.com

 

Posted by Author Name in Marketing / No Comments.

04

11.11

5:00

Back-to-Basics Hints for Brochure Content Writing

printing services toronto Back to Basics Hints for Brochure Content WritingWriting a copy for your brochure printing project can be the most challenging part of the whole process. The tendency of business owners in selling their products is to enumerate its benefits and entice their customers with discounts and special offers. While these may be a reliable way to go about it, this method can also backfire. A brochure, after all, is not a mere mouthpiece. It is as much of a representative of your company as your customer service employee and the whole organization.

Selling to a Demographic may Not be Enough

The amount you paid for your brochure printing services will go down the drain if you are intent on cramming your material with sales pitches and lengthy explanations why your customer cannot live without your product. No matter how well you know your target demographic, the reader is still a human being. They can be jaded, have short attention spans or going through hard times. Before you print that witty headline or persuasive copy, update yourself first of the recent advertising trends, research and studies. The tone of your copy that might have worked in past campaigns may not be that effective now. Re-acquaint yourself with your customers and write to them accordingly.

 

Source: Kuraoka.com

Posted by Author Name in brochures/catalogue / No Comments.

02

11.11

5:00

How to Tailor-fit Your Catalog for Your Busines

catalog printing 300x122 How to Tailor fit Your Catalog for Your BusinesCatalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

 

Source: Articleblast.com

Posted by Author Name in catalogue/magazines / No Comments.

11

08.11

5:00

How to Put Cash into Your Customers’ Mailbox

flyer printing 300x224 How to Put Cash into Your Customers MailboxA lot of effort goes into postcard printing so any company who designs one would dream of their customers keeping these materials in their hands and home for as long as possible. To convert a simple piece of brightly colored paper into something of value, make sure that there is actual cash to be earned or saved if they hold on to it.

  • Coupons – In planning for your brochure printing design, take into account that in a tight economy, any discount, rebate or sale will be welcomed. If you want to make it more valuable, send only your promos to those who signed up on your mailing list. By offering these sales exclusively to your mailing list and not elsewhere, you will create a scarcity situation that is, in itself, a bait as well.
  • Lower interest rates – Banks and other lending companies often send credit sales letters to their customers. Since they know their name and other data, these letters will appear to have a personalized touch. The lower interest will allow you to save money so these sales letters become your passport to that.

 

  • Business opportunities – Any flyer that presents a chance for someone to be an affiliate or a representative of an income-generating business should catch their eye. State your policies on the flyer so a potential recruit will know what they are getting into.

 

 

Source: http://blog.vistage.com/marketing/direct-mail-grows-in-defiance-of-print-is-dead/

 

Posted by Author Name in mailers / No Comments.

18

07.11

5:00

3 Poster Printing Red Flags

poster printing toronto 300x236 3 Poster Printing Red FlagsFinding the best company for the poster printing services is not too difficult if you know how to eliminate those that will not help you towards your needs. Watch out for these red flags:

  • They offer the cheapest rate around.

When a printing company gives you a suspiciously low quote for a poster or flyer printing, then there might be a catch somewhere. Either they frequently botch up their jobs or you will have a long wait for them to finish it. The operative word here is reliability. When you can trust a printer to do the job well and on time, it should not matter much if their prices are not at the bottom of the pack.

  • They refuse to show samples.

The instant a printing company gives you the run-around every time you want to view their previous jobs, then start running to the opposite direction. If a company works hard to sell quality prints, they would most likely be proud to show you their posters.

  • Nobody answers the phone.

Printing revisions is a necessary part of every printing job. If a company’s customer service is not professional enough to communicate with you for changes and your other inquiries, then they could be difficult to deal with.

 

 

Source: http://www.printrunner.com/posters/poster-printing-company.aspx

 

Posted by Author Name in brochures / No Comments.

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