29

09.10

6:00

The 123’s of Printing Greeting Cards

Due to the sheer nucatalogs31 150x150 The 123’s of Printing Greeting Cardsmber of holiday seasons, Toronto is known for its businesses giving away holiday greeting cards to their customers. Not only does this announce to everyone that your company is supportive to the celebration but it also makes your clients feel appreciated and remembered. With those reasons, you should also consider the effects of greeting cards. Here are a few inputs about it to prep you when you decide to use this effective marketing tool.

When it comes to the dimension of the card, you can choose from 3×5, 4.25×6 or 10×7 inches. The brochure or catalog printing company can suggest to you these dimensions, so do not hesitate to ask it to them. You can also opt to pick the materials of your card. It is better to pick the materials with glossy finishes. In addition, splash some colors to your cards. Full color printing will do the trick here, so you can go a long way by picking this option up. Match your colors with the season and your card is ready to go.

Source:  http://www.tcob1.net/greeting-card-printing-the-right-materials-and-specifications/

Posted by Author Name in catalogue/mailers / No Comments.

24

09.10

9:00

How to Get the Best Quality Images for Flyers

So you are planning to look for a company that can handle guerrilla advertising ideas 1.1 120X120 How to Get the Best Quality Images for Flyers has a lot of print centers for you to choose from.  But before you start availing of any 24 hour printing or instant printing service for your flyers, you need to make sure that the images to be used would be good enough to be used for your brochures and attractive enough to be shown or presented to your customers. Here are some quick tips that anyone can use to make sure that each flyer contains quality images.

If possible, use original sources for your images. This is because pictures from primary sources yield the highest resolution and best clarity for images. The results would be images that do not get distorted and that do not get a fuzzy look when printed on paper materials. In addition, remove white spaces, image noises and damage from your pictures. Your goal is to print clean and attractive images so there is no need to have those pixel noises or additional areas around any image as those will only distract your target audience. And before printing multiple batches of flyers, ask your printing company to do a test print first. By doing this, you can catch any errors that you may have missed and in the end, you will be saving yourself both money and time as there is nothing worse than hundreds and thousands of flyers that do not fit your standards. You will just end up with a lot of useless paper and you will need to have a whole new batch designed and printed all over again.

Source: http://www.freearticlesnow.com/article-the-important-steps-in-preparing-images-for-flyer-printing-21239.html

Posted by Author Name in Flyers/Marketing / No Comments.

15

09.10

5:00

The ABC’s of Making and Sending Greeting Cards to Your Customers

In Toronto pri121608 holiday cards1 150x150 The ABC’s of Making and Sending Greeting Cards to Your Customersnting holiday greeting cards or postcards and sending them out to clients is not an unusual activity. This is because most companies make it a priority to share the holiday cheer or to commemorate special events with their loyal customers.  It is a gesture that would tell any client that your company treasures their loyalty and trust. Some companies even include discount cards, coupons and gift certificates as an added bonus. For a start-up company, a greeting card design would be a great way build rapport with their target market as well. Here are the ABC’s of how a greeting card is structured and designed.

Size, Material and Finish

The standard sizes of a greeting card can be from 3X5 inches, 4.25X6 inches to 10X7inches. It is made from the same stiff paper that glossy magazine covers are made of; 100 lb gloss cover, to be exact. Greeting cards have four parts; the front, back and the left and right inside sections.

Colors

The holiday season is the time for joyous celebrations so it would be better now to scrimp on the  full color printing. Just make sure that the colors used will complement the theme and the greetings inside the card.

Mailing and Delivery

Most printing companies offer a delivery services for bulk or special orders so ask them if have that specific  feature as that would save you the headache of actually doing in on your own.

Source: http://www.tcob1.net/greeting-card-printing-the-right-materials-and-specifications/

Posted by Author Name in mailers / No Comments.

07

09.10

5:00

The ABC’s of Catalogs

If you are thinkincatalogs3 150x150 The ABC’s of Catalogsg of using a full color catalog to promote your business’ products, then this is for you. Catalogs are a simple yet effective way to market various selections of items as they are the perfect platform to present what any business can offer. This may seem like an easy task but there are a few guidelines that a businessman should remember before making a catalog. There are 2 basic types of catalogs and these are dependent on your target market.

The first type is the suppliers’ catalog. As the name implies, this catalog is for those who will be purchasing products on a whole scale level; the resellers are your customers. This group of people will order in bulk from you so what you need to do is to clearly and directly highlight the information that they need. These are the details regarding orders, shipping schedules and packaging processes. Your suppliers’ catalog should be designed to highlight those sets of information.

Another kind of catalog that you may need to use is the retailer’s catalog. Simply put, this type of catalog aims to entice direct buyers to purchase your products. If you need to make a retailer’s catalog, then the best way to go about this is to design it in an attractive way. The pictures of your products should have the best quality and your prices should be competitive as your customers will weigh the value and over-all appearance of an item to its corresponding selling price. There are, of course, other ways to creatively design a catalog but always remember that it should be good enough so that you it can generate more interest from your clients, and directly, more profit for your business.

source: http://ezpayment.biz/329829-The-Businessman-s-Guide-to-Catalog-Printing.html

Posted by Author Name in catalogue / No Comments.

26

08.10

9:00

Tips for Publicizing your Book

pageImageBook 150x150 Tips for Publicizing your BookDid you write a book as a way to publicize your business? This is a great idea, and one that many owners overlook. Of course, a book is no good if people are not reading it. There are quite a few ways that you can publicize your book with a high level of success.

Don’t rely on your publisher. Many people think that their publisher will do all the publicizing for them. Unfortunately, nothing could be further from the truth. While they will help in as many ways as they can, the marketing of your book falls squarely on your shoulders.

If you decide to self-publish, make sure you have a marketing plan in place from the start. When you do this, you really will be on your own. It is important to know exactly what you are doing, step by step.

With these tips you will find it easier to publicize your book.

http://creativeadworks.com/blog/publicizing-your-book-13-rules-for-getting-the-most-out-of-your-promotion/

Posted by Author Name in booklets/books / No Comments.

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