25

06.10

6:48

Brochure Design Tips

brochures 150x150 Brochure Design TipsCreating a brochure for distribution can be a very stressful process. Not only do you have a lot of decisions to make, but you are also spending a good amount of money. If you do not choose the proper design for your brochure you are going to be disappointed in the end.

Headlines are very important. As you put together your brochure you want to make sure you choose the headlines that will give you the best chance of reaching your audience. Don’t be afraid to experiment with several different headlines before you begin to make final decisions.

It goes without saying that you are going to use images in your brochure. As you choose them, make sure they are relevant to your message and of the highest quality. The images you use will help to attract readers and keep them interested.

With these brochure design tips in mind you should be happy with the end result.

http://www.articlecity.com/articles/marketing/article_5476.shtml

Posted by Author Name in brochures / No Comments.

25

06.10

6:45

Use Business Cards to Impress Potential Clients

business card 127x150 Use Business Cards to Impress Potential ClientsAre you looking for a way to better connect with potential clients? One of the best ways of doing so is with a high quality business card. Due to the increased reliance on the internet, more and more people are turning away from business cards – this is a huge mistake.

Of course, if you are going to impress potential clients you need to make sure that your business card is the best of the best. This means being 100 percent sure of the text, image, and design.

Your business card is going to say a lot about you. If you give out something that shines a bad light on you and your organization, don’t expect to impress potential clients. Instead, you may be pushing them away.

Now can you see why it is so important to rely on business cards as a way of marketing and advertising your company and services?

http://www.businesscardsusa.net/businesscards/business-cards/using-business-cards-to-win-clients-and-business-for-a-company/

Posted by Author Name in Uncategorized / No Comments.

27

01.10

12:26

Tips for a Successful Brochure and Postcard Campaign

Once planned and properly executed, brochure and postcard direct mailers are a great investment for your business.  These two methods provide a high return on the investment.  Brochures and postcards are printed and shipped for an affordable price, especially through an online printer.

There are many benefits and creative way to utilize brochure printing.  They have a unique marketing advantage in that they are small and direct.  Brochures are compact enough to be mailed with a closure and can contain a lot of important content.  Similarly, postcards do not need to be opened; all the information is available to the reader at first glance.  Consider using the postcard or brochure as a ticket to an event, the rebate for a give-away or a coupon for savings.  The biggest benefit is that both brochures and postcards are available through online printers.  As well, the cost to produce and mail them is minimal.

To maximize the results, choose a targeted list of customers.  Your call to action will need to grab their attention immediately.  So be sure to choose a group or demographic that are more likely to respond and find the information valuable.

Source:  http://classifiedadvertising.doodig.com/2010/01/03/improve-outcomes-for-brochure-and-postcard-advertising/

Posted by Author Name in mailers / No Comments.

19

01.10

2:11

Catalogue Printing can Change the Direction of Your Business

stack of catalogs Catalogue Printing can Change the Direction of Your BusinessCatalogue print marketing is an essential element to driving your business.  Not only does it increase awareness to your clientele, but also it attracts new customers to your services or products.  A catalogue that is well designed and attractive is capable of selling your company and skyrocketing your success.

Your catalogue can take many different forms.  It can be black and white or printed in colour, which is ideal.  Most types of catalogues can be printed via online printers.  In essence, you do the design and they will do the printing.  Distribution is also very important, as this dictates who will receive it and how it will be read.  Be sure to complete the required research, and if needed, even contact a graphic designer to assist you with the layout if you do not feel comfortable.

Having a well laid out business catalogue printed will become a prized asset for your business.  Catalogue direct marketing is an investment that promises a large return and will become a staple of your operations.  Start the process online by finding reputable and quality printing companies and decide which will be the right fit for your needs.

Source:  http://www.amazines.com/Business/article_detail.cfm/650385?articleid=650385

Posted by Author Name in catalogue / No Comments.

15

01.10

12:00

Various Types of Paper are Available For Catalogue Print

Many elements will make your catalogue successful.  High quality images and concise writing are important, as well as the cover page and the table of contents.  However, there is one aspect of catalogue printing that is more important than all of the others.

The type of paper you choose will be a deciding factor in the success of your catalogue.  The feel and weight of your catalogue is a very important deciding factor whether people keep it or put it down.  The first decision to make is if your cover and the pages are going to be the same.  Generally, the cover and back pages are a heavier weight than the interior pages.  The most popular weights of paper used for catalogue printing are 60, 70 and 80 lb weights.

Make your decision based on your budget and the product of services you are advertising.  It may be beneficial to use the higher quality products for your catalogue to have a more professional appeal.  For quick campaigns, a less expensive route may be more beneficial.

Source:  http://www.designtoday.net/print-design/types-of-paper-in-catalog-printing.html

Posted by Author Name in catalogue / No Comments.

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