Flyer Designs That Rock!
If you want to promote your business at a lesser cost, then distributing flyers from digital printing output is one way to go about this. It is indeed inexpensive, and if you are really short on budget right now, you can distribute these flyers yourself.
You should also be smart about the design of your flyers. Depending on your business, your flyers should be designed appropriately so that it catches the attention of your target market.
Some businesses have been very creative in the use of their flyers. On the back side, they put in testimonials to establish their credibility. You can also put in what you feel is right for your case. And whatever you plan on putting there should support the main thrust of your campaign.
While flyers from full color printing are more attractive, make sure that there are no clashes of colors—especially red text on black background is really an eye sore for most people. Keep also the number of font styles to two. The main reasons for these are readability and compliance to proven designs that work.
Source: http://saratogawebdesign.org/saratoga-web-design/flyer-designs-that-people-will-want-on-their-walls
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