16

06.11

7:00

Why Postcards as Holiday Cards Make Sense

Postcard printing calgary 300x168 Why Postcards as Holiday Cards Make SenseWhen the holidays roll around, there is a scramble for printing services because this is the time when businesses will take the opportunity to thank their customers for their patronage in the past year. It will also be a gentle reminder to these same customers that your company is looking forward to serving them again in the coming year. Since every business will be sending out these cards towards the end of the year, it would make sense for you to prepare for it as early as the summer months so you can beat the possible printing delays.

 

Aside from taking advantage of bulk prices, you can lower the cost of these greeting cards by opting for postcard printing instead. With only a single sheet of card stock and with no envelope to stuff into and mail, you can certainly negotiate for a lower cost. When your customers receive your postcard, they can immediately read the message without having to tear open the envelope. Having to open an envelope will sometimes tempt them to just toss it aside to be read later or worse, forget about it. Lastly, a postcard is usually made from a more durable card stock for it to survive through the postal processing so it will still look as jolly as you intended it to be.

 

 

Source: http://www.keeparticles.com/your-guide-to-holiday-direct-mail-marketing_a12582.htm

 

Posted by Author Name in mailers / No Comments.

30

05.11

5:00

Why Savvy Entrepreneurs Keep Returning to Postcard Printing

direct mail services Why Savvy Entrepreneurs Keep Returning to Postcard PrintingEven when dabbling with other form of printed advertisement like newsletters or brochures, business owners always retain postcard printing as part of their marketing mix and for a good number of reasons. If you are still on the fence about using postcards for your next campaign, the following should persuade you to dive right in:

 

  • Postcards are versatile.

Whether your business be a hair salon, a clothing boutique, or a child daycare service,  you can send out a postcard to promote your company and products. It can also work to announce a special sale, a store opening, or your website launching. There is no limit for its uses, and the best part, if your graphic designing skills are not top-notch, you only have to work on a small-sized card stock, unlike a poster or a multi-page material like a catalog.

  • Postcards cost less.

Other than business card printing or flyer printing on some flimsy paper, a postcard is your inexpensive marketing option with prices starting at about a dime or so per piece. On top of that, you can mail them for less cost than the other direct mail as long as you keep it within the post office’s size requirement.

 

Source:  http://www.businessknowhow.com/directmail/postcards/marketing.htm

 

Posted by Author Name in mailers / No Comments.

19

05.11

5:00

Simple Business Card Guides for Global Clients

business card printing Simple Business Card Guides for Global ClientsBusiness owners who are eying the global market to expand the reach of their products will also need to re-evaluate their brochure and other printing services standards. One of the purposes of advertising materials is to represent the image of your company and you can start by aligning your business card to the more acceptable global standards. If you intend to deal with several countries, you can take your cue from the ISO business card printing size of 74 mm x 52mm. Since many countries abide by these sizes, you can conform to this as well.

In trading solely with European nations or with China, you can do away with the ISO size standards and use the particular nation’s commonly used size instead. The former will require you to tweak your size to 85mm by 55mm, while companies in the latter nation exchange 88.9mm  by 50.8mm business cards amongst themselves. In addition to adjusting the dimensions of your card to local dimensions, you also need to consider translating your English text to the local language. You can do this by inserting the translation underneath the English words or using only the local language on your business card.

 

 

Source:  http://www.bcf-online.org/business/going-international-with-business-card-printing.htm

 

 

Posted by Author Name in Business Cards / No Comments.

17

05.11

5:00

Where to Find Good Brochure Designers for Online Companies

flyer printing toronto Where to Find Good Brochure Designers for Online CompaniesWith the thriving online businesses, companies now give little attention to printing services to do their marketing for them. Some may deem it redundant since they have, after all, a few marketing tools that they can avail of online. Others may eliminate their budget for brochure printing entirely because they think they could not afford it. Fact of the matter is, no matter what industry your company may belong, your competition is always thinking of ways to get more of the market share, even at your expense. You cannot afford to fall behind in the advertising campaigns just because you operate your business online.

Because of this, you need to scout for professional brochure designers who are familiar with the intricacies of presenting your company, products, and customer service in the best possible light. If you had your website done at a design studio, chances are, they could also be offering brochure designing services. Since they are familiar with your company, this arrangement can work to your advantage. Printing companies also have in-house graphic artists who are used to designing brochures for their clients. The convenience of having your advertising needs done in one company is certainly an added bonus.

 

Source:  http://www.webmaster9.com/2010-08/brochure-design-effective-marketing-tool.html

 

Posted by Author Name in brochures / No Comments.

24

08.10

9:00

Choose a Unique Postcard Design

Are you going to usbob 150x150 Choose a Unique Postcard Designe postcards to advertise your business? While this may sound like a good idea, keep this in mind: there are many other businesses doing the same thing. For this reason, you need to find a way to stand out in the crowd. This can be done by choosing a unique postcard design.

If you want to make the most of your postcard design, consider elements that many others are overlooking. This can be anything from embossed printing to felt pennant appliqué. If you choose an experienced printer, they can help you decide on a postcard design that is unique enough for you to stick out.

As you consider all your options, you should find it simple to settle on a unique postcard design. Once you do this, you should see your response rate increasing. In turn, your profits are soon to follow.

source: http://www.blga.info/post-card/unique-postcard-designs.htm

Posted by Author Name in mailers/Marketing / No Comments.

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