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12.11

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3 Trends for 2011 Commercial Holiday Cards

holiday greeting cards 300x256 3 Trends for 2011 Commercial Holiday CardsWhen you plan for your postcard printing for the holidays this year, you may want to look into the the trends. They are there to set the tone of the season and send cheer despite the downturns in the economy.

1. Colors and Sparkle

The holiday colors of reds, greens, silver and gold can uplift the spirit of the receiver. You can add glitter to the images and choose bright colors for the font or the paper. Remember that envelopes can be customized so dress them up as well.

2. Heartwarming Winter Scenery

Holiday card printing services are turning to photos with idyllic winter landscapes that will spark some kind of recall in the mind of the receiver of happier times. The mood will be significant in this economy when everyone would need to look forward to change and a promising year ahead.

3. Special Promotions

One inclusion in holiday direct mail that never runs out of style regardless of the state of the economy are the special offers and discounts. Business owners use this to thank their customers for a year that had been and keep their patronage in the coming year.

 

 

Source: Stationersguild.org

Posted by Author Name in brochures/mailers / No Comments.

28

10.11

5:00

What to Look for When Proofing Postcards

printing services tornto 300x116 What to Look for When Proofing PostcardsBefore your advertisement gets the green light to proceed to the final postcard printing process, a sample of the design will be sent to you for proofing. Since more sets of eyes are better than one, gather a couple more of your employees for the task to ensure that the design will come out flawless.

Content Errors

Even if you have reviewed your grammar and spelling a hundred times, you still need to repeat the process after a sample postcard is printed for your review. It is always better to discover your mistake at this time rather than later when you have a bulk of them ready and waiting for distribution. Aside from typographical errors, check the size of the fonts used, the placement of the graphics and the blank space allocated for the address of its recipient.

Printing Mistakes

Since the companies specializing in printing services are often catering to multiple clients simultaneously, it cannot be avoided that minor discrepancies can be spotted on your design sample. Look for bleeds that are not supposed to be there and ink smudges littering your postcard. If the color or contrast is off, point this out to your printer as well. Check also for missing borders or graphics so your printer can correct them.

 

 

Source: Peninsulapress.com

Posted by Author Name in brochures/Flyers / No Comments.

05

10.11

7:00

Easy Writing Hints for Advertising Materials

directmail 276x300 Easy Writing Hints for Advertising MaterialsComposing out-of-this-world lines for your postcard printing will often stump any business owner. If your budget allows for it, a good copywriter can help you in this area. Otherwise, there are a few tips you can look into before starting on the task:

Product Highlights

Making the most of your printing services cost means your postcards have done their job by inviting the reader to make an actual purchase. To do this, they have to communicate what your product is about, its features, how it can solve a need, or to a certain extent, how it can make life a little better for them. Even if your products have been around for so long and customers are aware of their benefits and function, put in the newer improvements you have made on them.

Customer Behavior

One other matter to focus in the writing is, it should also be customer-centric. If the demographic you are serving is young, choose fun, light words that will speak to them. Conversely, if you are announcing the opening of your new funeral home, your postcard should also lean towards using thoughtful words since the people you will be serving are going through a difficult time.

 

Source: http://www.intelesure.com/articles/WinningTipsandStrategiesforTopPerformanceAdvertising.html

Posted by Author Name in mailers / No Comments.

15

09.11

5:00

How to Start Inexpensive Offline Marketing

postcard printing How to Start Inexpensive Offline MarketingAdvertising through email may sound cheaper than doing postcard printing. However, when the bulk of your campaign ends up in the spam folder or in the trash bin in a couple of mouse clicks, then you are not doing your pocket any favors.

Start Small

By purchasing a small spot in a newspaper or by opting for a half-page flyer printing campaign, you are able to reach out to your readers with something tangible, but without eating up a huge chunk from your marketing budget. From these strategies, you can work your way up to radio spots and brochures and catalogs. While there may be a chance for them to end up in the trash as well, you can at least count on your reader to browse or sort through them before throwing them away.

Track Your Progress

All your efforts in figuring out your niche and target market as well as the designing of your printed materials will just go to waste if you have no means of keeping sore. When you include a coupon code in the advertisement and your customers use it in their purchases, you will then know that the flyer you left on their windshield was doing its job.

 

 

Source: http://sales-letter-templates.com/tips-on-how-to-succeed-with-offline-marketing-2/

 

Posted by Author Name in Uncategorized / No Comments.

08

09.11

5:00

How to Compile Mailing Lists

direct mail services How to Compile Mailing ListsFor every new postcard printing job you embark on, there should be a corresponding update on your mailing list. By spending time to edit your postcard, freshening up its graphics and making your logo more prominent, you show that you are expecting the campaign to bring in the numbers. The way to do that is to review the mailing list that you have. Otherwise, the postcard you designed will only end up in the wrong or disinterested hands.

In-house Lists

Postcard printing services need you invest a good sum so you might as well spend it on your actual customers. Those who walked into your diner in the past or who recently bought t-shirts from your store are the ones who will be most interested in any sales offer you may have. They are familiar with your store and know the quality of your products. Strive to get your customers’ addresses to augment your mailing list.

Purchased Lists

Buying lists from a third party can be iffy. If you only get mere addresses without any indication of their buying habits and preferences, you are stacking some odds against you. However, this is a good list to start if you have nothing else to use. Just learn to prune this list as your business grows.

 

Source: http://www.mailmktg.com/mailing-lists-kids/

 

Posted by Author Name in mailers / No Comments.

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