06

01.10

12:00

Helpful Tips for Your Catalogue

Producing catalogues for your business is no easy task.  Although it is important to have a good design layout and effective messages, other aspects can greatly affect the popularity and responsiveness of your catalogue.

  1. The table of contents – Typically left for the end, the table of contents is not just a formality.  It is a directory of your catalogue and your company.  People look to the table of contents to find the product for which they are searching.  If they cannot find the table of contents, they may abandon your catalogue all together.
  2. Treat every page like it’s the cover – Studies show that most people start reading a magazine or catalogue halfway through, working their way to the front or back.  This means that every page should have marketing messages and direct back to other portions of the material.  It may sound like a riddle, but every page must stand alone and united.
  3. Pictures – one of the most crucial elements of the catalogue is the pictures and images.  This is essentially, why we produce catalogues or magazines in the first place.  Include high quality, engaging images that will enhance your company image.

These three elements will help improve the level of your catalogue or magazine.  Although there are many other considerations, focusing on these will boost the readability of your catalogue and the presence of your company.

Source:  http://printingless.com/2009/11/06/marketing-with-print-catalogs

Posted by Author Name in catalogue / No Comments.

28

12.09

12:00

Design Marketing Brochures for Your Business

Leaflets or brochures are a great way to advertise your new or existing business.  It is important to design them with thought and care.  Brochures and leaflets are an easy way to get your customers attention; here are a few ideas for your design.

Make sure when writing the title for your leaflet that it is clear, concise and well worded.  Choose a noticeable catch line to grab people’s attention.  Do not be afraid of being creative, people appreciate the effort.  You will need to decide whether you want a folded design or a single page.  In addition, will you be printing in colour or black and white?  Discuss these considerations with your online printing representative.  Keep in mind that bright colours are more eye catching and successful.  In addition, remember to keep your design consistent throughout the brochure.  It will go a long way in impressing future clients.

Designing your brochure or leaflet is an easy task that will positively affect your business.  Using an online printer will make the process even more quick and efficient.  Take the time to make it noticeable and informative and you will benefit from the increase in business almost immediately.

Source:  http://www.printrepublic.co.uk/blog/leaflet-printing-design-the-ultimate-leaflet

Posted by Author Name in brochures / No Comments.

21

12.09

12:56

Write Effective Marketing Copy

marketing copyWriting marketing material is slightly different from writing other kinds of copy.  It is important to remember that people, for the most part, will not read it from front to back.  They are more likely to flip through it in the style of a magazine.  Therefore, before sending it to your online printer, it is critical that you consider your material and your readers.

The first thing to consider when writing marketing copy is to base the content on the style and purpose of what you are marketing.  If you can specifically set out an objective for your print material, people are more likely to read it.  In addition, breaking down the information into groups ensures that readers can choose which section to read.  They should get the same information no matter which order they choose to browse your booklet.

When writing marketing copy, the success of your product is dependent on the understanding of how the consumer will read your catalogue, brochure or booklet.  It is imperative that the information is purposeful and that readers can gather the information needed without being overwhelmed.

Source: http://www.articlesnatch.com/Article/How-To-Effectively-Write-Your-Marketing-Copy/859712

Posted by Author Name in booklets / No Comments.

18

12.09

1:00

Utilize Booklet Printing to Market Yourself

Adding booklet printing to your marketing strategy is an ideal way to boost business because they contain a large amount of information in a compact package.  The advantage to using booklets is that people read the information and then keep it for reference, because they are more substantial then brochures.  Here are a few things to consider when producing your booklet online.

Always remember that the whole purpose of the booklet is for people to read it.  Therefore, consider your readers when laying it out to make it easy to read.  Typography is important to consider also in ensuring readability.  When writing the content, always remember that less is more.  You do not want to overwhelm your reader.  Instead, use clear and concise writing to get your message across.  Stick with the grids that you have set up, standard use is three columns.  Use the graphics to your advantage to emphasize your message.  It is also important to ensure the images are of premium quality, making your booklet look as professional as possible.

Booklets are a great way to spread the word of you or your business.  In addition, they are extremely convenient to produce using online printing companies.  Follow these guidelines to make certain that your booklets are effective as possible.

Source:  http://printingless.com/2009/12/03/marketing-yourself-with-booklets

Posted by Author Name in booklets / No Comments.

10

11.09

3:15

Using Brochure Printing to Fuel Your Marketing Efforts

brochure printing marketing 300x200 Using Brochure Printing to Fuel Your Marketing EffortsWhen it comes to selling physical products, brochures have been a stable marketing method for companies both large and small.  While considered by many to be a budget-conscious way of advertising products and services, one can not deny the continued effectiveness of brochures and their ability to open the communication channels between the customer and company.

For business owners, having a healthy bottom line can be the difference between quarterly profits and annual losses.  Brochures can give your business and product a much needed volume-boost by capturing those prospective who weren’t intentionally seeking out your services.

The design of your brochure will have a great impact on how well it performs when compared to online channels.  It is important to use high resolution photos which don’t steal the attention from your content, but accentuate it in a way that seems natural and complimentary.  You want to portray your company with lots of positive imagery and make it clear that you have experience and high standards of practice.  If establishing your company as an authority is on the agenda – brochures will help!

Seeking the services of a professional printing company with experience in brochure and booklet printing will help avoid disappointments.  They need to be able to take all of your hard data and translate it into a well presented, aesthetically pleasing showcase.  Be sure to obtain a proof before the printing begins so you can make any last minute changes before it hits the press.

Constant contact with your market is essential and brochure printing will keep you plugged in!

Posted by Author Name in Company News / No Comments.

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Thank you very much - I can say after shopping around you guys do seem to offer the most competitive costs. - Jeff S.
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Brochure Printing and More houses the most complete and updated facilities for all your custom printing needs. For over 29 years we've satisfied the demanding requirements of clientele all over Canada including Toronto, Calgary and Vancouver.

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