10

02.10

12:51

How to Print a Catalog and Market Your Business

Catalogue PrintingCatalog printing is a great way to get direct sales and market your business.  When done properly it can result in better business and more money.  There are some tips and tricks for being successful in producing and distributing catalogs.

It is always a good idea to research you target market, as well as how to effectively produce and market your catalog.  It is not the most glamorous aspect to designing catalogs, but absolutely necessary.  Once the research is thorough and complete, it is time to work on the layout and design.  The information you collected through your research will dictate the layout and content for your catalog.  A catalog geared at more corporate clients should look more professional, while one directed at a more general audience can be laid back with lots of images and vibrant colours.    When it comes to having your catalog printed, choosing an online printer is your best bet.  They will be quick and printed with good quality.  Online printers are effective and efficient.

When it comes to distribution, you have a choice to make.  The goal is for your catalog to reach as many people as possible.  They can be mailed, you could hand them out yourself or you could leave them in public places in the hopes that people will pick them up.  And just like that your catalog is marketing for you.

Source:  http://ow.ly/VUHp

Posted by Author Name in catalogue / No Comments.

08

02.10

12:51

Start Your Search for an Online Printing Service

metal type from letterpress 4 Start Your Search for an Online Printing ServiceHaving the ability to effectively market your business is a powerful business tool.  A flexible budget which allows you to be creative and thorough with your campaign and marketing strategies can be an affordable asset for your business and marketing campaign.  Print material such as catalogs, booklets, brochures, magazines and direct mailers are a great way to educate about your business as well as promote your products or services.

Here are some reasons why printing is so ideal:

  1. Printers no longer take a lot of time to set up.  With offset printing, there are no delays in the printing process, making it more convenient.
  2. Offset printing is ideal for printing large quantities of jobs without compromising the quality of the colour.
  3. Bulk orders can be completed at extremely high speeds.
  4. No limit to your creativity.  Your designs and creativity can be seen through right to the very end because of the ability to pay close attention to details.

Competition in the market has made this service available to more and more of us.  With so many companies in business, it is easy to find a quality and affordable printer for your marketing needs.  A great place to start is to search the web for online printers.

Source:  http://creativeheadline.com/2010/01/11/9-things-that-make-cheap-printing-cost-effective/

Posted by Author Name in Company News / No Comments.

05

02.10

2:21

Creating Catalogs Based on Your Target Market

Using catalogs to market your business is a smart, strategic decision.  By doing so, you are able to appeal to a larger audience and reach new customers in the process.  However, in marketing your product and designing your catalog, there are some factors to take into consideration.

The first is to determine the design of the catalog and the message you want to send.  This requires doing some homework.  It is important to know your demographic, or your target market.  Having this information shines a light of insight on to what your message should be and how to lay out your design effectively.

Once the target market is determined and you have laid out a design for the catalog, consider the quality of both the paper and the ink you are about to use.  If your product or service is geared towards the wealthier, then choose a high quality, high gloss paper and print the catalog in full colour.  These touches, albeit expensive, appeal to those who are willing to pay for quality.  Consequently, these catalogs may appear too rich for the lower or middle class.  It is important to adjust accordingly.

Considering these factors, when printing your catalog, will save you time and money in the future.  Understanding your target market is imperative when creating and sending out business marketing catalogs.

Source: http://www.articlesnatch.com/Article/Perfect-Catalogs-For-Your-Target-Market/914848

Posted by Author Name in catalogue / No Comments.

01

02.10

2:18

Getting the Perfect Booklet

There are many things to take into consideration when booklet printing. There are 7 specific things that you can do to make your booklet perfect.

  1. Binding – Make sure to use the best adhesives and paper coverings you can.  This binding process is the most professional looking as well as the most durable and tough.
  2. Sizes – It is important to choose a size for your booklet.  Smaller booklets are better for wider distribution and larger ones are meant for impact.  Knowing your target market is important in making this decision.
  3. Quality – Choose the best paper for your booklet.  Heavier paper is generally better for booklet printing.  Using a glossy paper will make the booklet look more professional.
  4. Pictures – Good quality images are a must in your booklet.  Pictures are used to entice the reader and high resolution images do the job nicely.  Consider hiring a photographer to snap your images.
  5. Text – When writing the content for your booklet, ensure that it is tailored to your audience.
  6. Layout - Layout is important to ensure that your audience can read your booklet easily and with comfort.
  7. Printing – Be sure to choose a good printer for your booklet.  After all, you have put a lot of time and effort into making it look good.  Online printers are a good choice because they are quick and affordable.  Always start out with a small project when testing a new printing service.

These tips will ensure that your booklet turns out perfectly.

Source:  http://www.linkroll.com/Printing-Business–290297-7-Things-to-do-to-Make-your-Booklets-Almost-Perfect.html

Posted by Author Name in booklets / No Comments.

06

01.10

12:00

Helpful Tips for Your Catalogue

Producing catalogues for your business is no easy task.  Although it is important to have a good design layout and effective messages, other aspects can greatly affect the popularity and responsiveness of your catalogue.

  1. The table of contents – Typically left for the end, the table of contents is not just a formality.  It is a directory of your catalogue and your company.  People look to the table of contents to find the product for which they are searching.  If they cannot find the table of contents, they may abandon your catalogue all together.
  2. Treat every page like it’s the cover – Studies show that most people start reading a magazine or catalogue halfway through, working their way to the front or back.  This means that every page should have marketing messages and direct back to other portions of the material.  It may sound like a riddle, but every page must stand alone and united.
  3. Pictures – one of the most crucial elements of the catalogue is the pictures and images.  This is essentially, why we produce catalogues or magazines in the first place.  Include high quality, engaging images that will enhance your company image.

These three elements will help improve the level of your catalogue or magazine.  Although there are many other considerations, focusing on these will boost the readability of your catalogue and the presence of your company.

Source:  http://printingless.com/2009/11/06/marketing-with-print-catalogs

Posted by Author Name in catalogue / No Comments.

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Thank you very much - I can say after shopping around you guys do seem to offer the most competitive costs. - Jeff S.
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The catalogs arrived this past week - I am very pleased with them.- Lennon M.
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Brochure Printing and More houses the most complete and updated facilities for all your custom printing needs. For over 29 years we've satisfied the demanding requirements of clientele all over Canada including Toronto, Calgary and Vancouver.

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