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The Two Types of Catalogs

printing company toronto 200x300 The Two Types of CatalogsBefore you embark on your catalog printing task, you need to make a quick assessment of your purpose for doing so in order for you to send out the right type of catalog for your reader. If your recipient is a retailer or another company that will make use of your product to create another product, then you can be categorized as a supplier and should make use of the supplier’s catalog. The purpose for this catalog is to inform the reader of your products, their specific functions, and most importantly, their prices in bulk since they will most likely be ordering in large quantities. You need to be precise and straightforward with your presentation and skip out any fluff or unnecessary graphics.

If your business is to sell your products to end-users, you should be creating the retailer’s catalog. Usually done in full color printing, this other type of catalog aims to entice the reader to make a purchase to use the product themselves or give as a present to others. For this type, you can employ colorful graphics, high resolution photos and an entertaining text and then distribute them to individual households via direct mail or any other means.

 

Source:  http://ezpayment.biz/329829-The-Businessman-s-Guide-to-Catalog-Printing.html

 

Posted by Author Name in booklets/catalogue / No Comments.

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Switch-up Tricks for Booklets

booklet printing 243x300 Switch up Tricks for BookletsRepetitive booklet printing cycles can soon bore not only you as a business owner but your customers or readers as well. When you try to switch up a few items every so often, you can retain their interest on your printed matter and products. Even if you would rather leave the content alone because either you are perfectly happy with it or have no control over it, there are still things that you can tweak a little just to keep your booklet looking fresh at every print order.

 

The book covers, for instance, can be changed to another color or textured card stock. Other material options like plastic can also be explored. If you are currently using full color printing, you can request that the title can be done in metallic ink or be embossed. The added shine and character are sure to catch any eye and for a marketing material, you would want that reaction. If you are running a design studio, you have more wiggle room to change such details as the shape of the booklet or the piling on of some accessories. You can make it into a square or any other shape. When it comes to the binding material, you also find other alternatives to the usual spring binding just to give the booklet a different look.

 

Source:  http://blog.printpapa.com/2010/08/creative-booklet-printing-tips/

 

Posted by Author Name in booklets / No Comments.

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How to Cut Booklet Printing Costs

colour printing 300x200 How to Cut Booklet Printing CostsWhen there is no other less expensive alternative to market your products except by booklet printing, then you will have to get creative in order for you to trim the production costs you need to shell out for them. The first item to review is your text. To cut back on the number of pages for your booklet, you will have to search for those unnecessary sentences and edit out the fluff. Paragraphs that are repetitive or unessential to the points you want to express, should also be deleted. Making your copy as lean and as straight-to-the-point as possible will pay you back in the end when the work results to lesser pages. Readers will also thank you for not giving them a lengthy booklet to go through.

Limiting your full color printing to your covers and perhaps, to the pages where you inserted some graphics will also save you more. When you roll up your sleeves and design the layout yourself, you can also do away with paying for a graphic designer, the fees of whom often come extra. Consult with your printing company as to the other ways you can lower the cost and they are bound to offer you package deals that would be just right for your budget.

 

Source:  http://articlesmart.org/Art/89868/95/How-To-Print-Quality-Booklets-Within-Your-Means.html

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.

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Ways to Organize Catalogs for Easier Browsing

Fotolia 11960877 XS 300x241 Ways to Organize Catalogs for Easier BrowsingAt certain seasons of the year, stores often launch their catalog printing campaigns simultaneously. Voluminous glossies would soon pile into their customers’ mailboxes, competing for both the latter’s attention and pocketbook. In order for them to be given the reading preference over the rest, they may have to organize and streamline their layout so the reader can go through the catalog quickly and increase the chance of making a purchase off it.

Having the catalog in full color printing is a given and, in today’s competitive market, almost non-negotiable. Often, customers shop with their eyes so a colored photo on shiny paper is more likely to sell than a black and white one. Splashing on the cover the list or photos of items or sections in your catalog will also let them know in advance what is contained inside and will get them excited to pick it up first. Lastly, you can add more photos showing different product views so they will have an idea of the product’s features. The lesser questions they have about the product, the lesser their hesitation will be in spending for it.

 

Source:  http://www.articlesnatch.com/Article/How-To-Make-Your-Catalogs-Perfect-For-A-Quick-Read/1448595

Posted by Author Name in booklets/catalogue / No Comments.

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Printing Tips for Restaurants

brochure 300x225 Printing Tips for RestaurantsRestaurants that depend on the nearby residential communities for patronage will have to rethink about the kind of flyer or brochure printing they send out. The typical black and white or two-color prints would rarely give them a chance to showcase the image that they want to project in their restaurant. Whether they are a homey mom-and-pop diner or a classy steakhouse, the minimal colors would not be able to tell much to the reader the distinct character of their restaurant.

 

Full color printing, on the other hand, give the restaurant owner the advantage of including high-resolution photos of their tempting dishes and their attractive interiors to give their readers some idea of the food and ambiance that they offer. Since photos are known to convey a thousand words, they can even limit their content to their menu, location details, and contact information. In the end, it may even come out more cost effective for them to print in lesser quantity as long as it is all in full color than avail of the black and white flyers in a large bulk that can hardly generate any income for their restaurant.

 

Source:  http://ezinearticles.com/?Color-Flyer-Printing-For-Restaurant-Advertising&id=1975315

Posted by Author Name in brochures/Marketing / No Comments.

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