Using print media to market your business is an important step to take.  Often, people don’t really know where to start when it comes to designing a booklet, brochure or catalog.  Start by laying out what you want to achieve and what that goals of the brochure are.

Once that decision has been made, here are some other tips to consider:

• Easy to follow information.  The text should guide readers through the pages.
• Images and pictures to draw in attention.
• Be simple and concise in your writing.  You have limited space; make the best use of it.
• Use the white space in your layout.  It is important to maintain a good balance between your images, text and the negative space around it.
• Full colour images with a resolution of 300 dpi or more are ideal for printing catalogs, brochures and booklets.
• Maintain a theme for the whole document.
• Include the necessary contact information for your business.

Once you have done the research and properly laid out your design, it is time to print.  Be sure to find a printing company that produces high quality products.  All the time and energy that you put in for the layout and content would be irrelevant if the print quality was lacking.

Source:  http://brochuredesignprinting.blogminifree.com/easy-design-tips-print-catalogs-and-brochures