28

09.11

5:00

Quick Direct Marketing Techniques for New Authors

brochure printing services 300x225 Quick Direct Marketing Techniques for New AuthorsAs a new author, you might as well acquaint yourself with the company who had done your business card printing. You will be needing more of their services as soon as your book gets published when you need to promote it to independent bookstores. Since marketing any item is hard work, you can lessen the burden with the following tips:

Compile a list of independent bookstores.

Before you pick which printing services would suit the theme of your book, secure a list of bookstores first along with the names of their manager or proprietor and address. If you have no time to research on this information, you can purchase the list to use for your direct mail. The latter may be more convenient, but it will require you to put out cash which you could have gone to your printing costs. Besides, you still have to double-check if the addresses are correct or if the personnel’s names are updated.

Go for the inexpensive options.

A half-page flyer, if crafted well, can serve the purpose of informing the bookstore of your new book. Another option is to write a sales letter and order a bulk of it from your printer to send out.

 

 

Source: http://theresachaze.blogspot.com/2009/05/direct-marketing-to-independent.html

Posted by Author Name in brochures / No Comments.

26

09.11

5:00

Why Your Small Business Can Beat the Competition

printing services tornto 300x116 Why Your Small Business Can Beat the CompetitionSmall businesses that think their self-designed flyer printing cannot compete against the more established companies can focus not on this weakness but on their strengths. True, the latter may have the heftier marketing budgets to spend on promoting their products, but a small business has its own advantages as well.

  • Faster decision making

The less breadth your organizational chart has can work for better for any brochure printing campaign because it means less approvals needed to push the decision. There will be less red tape incidents and delays so you can act faster on them than the bigger companies.

  • More personalized service

An important marketing strategy that small companies can use is to be more approachable than their competition. Since they are next-door neighbors with their customers in the community, they can foster rapport and secure their loyalty in return.

  • Flexibility

A small business owner who has a keen eye on where advertising trends are headed off next will be able to make immediate adjustments on their campaign without having to consult levels of personnel. Designs can then be revised accordingly to ensure a higher response rate and a more effective campaign run.

 

Source: http://www.smallbusinessforum.com.au/4-tips-to-help-you-compete-with-your-big-business-competitors/

Posted by Author Name in brochures/Flyers / No Comments.

16

08.11

5:00

Uncover an Overlooked Advertising Potential

print newsprint 200X200 Uncover an Overlooked Advertising PotentialPouring out all your creative juices for your company’s brochure printing campaign is understandable. The goal is, after all, to pull each recipient to it and invite them to read your message. If you plan to send it via direct mail, however, you will have to stuff it inside an envelope first. For this reason, there is logic in taking a closer look at how your envelope looks like and whether it can entice the receiver to open it.

Like any other advertising material that starts from a blank sheet, your envelope is a blank canvass. You have to inquire from the printing company if they offer envelope printing services along with their brochure printing. If you check the envelopes in your mailbox, those that bear attractive graphics, time-sensitive warnings, and calls to action usually contain advertising materials. This just goes to show that you should never waste any space or opportunity to sell your product. So, include the design for your envelope in your plans so it can tie in with the theme of your campaign. Compose short but tempting messages so whoever will read them will open the envelope right away.

 

 

Source: http://www.sooperarticles.com/business-articles/advertising-articles/tips-successful-envelope-marketing-357685.html

 

Posted by Author Name in brochures / No Comments.

28

07.11

7:00

Printing Materials at Every Turn

postcard printing Printing Materials at Every TurnStarting a new venture is no joke, but with the help of key printing services that are appropriate at the stage your business is in, you will get that push that your products need to enter and stay in the market. Before you even introduce your product, you will be swamped with expenses relating to its research and development. Thus, you may not have enough left over funds to tease your customers a bit about what is about to come. However, marketing at this stage is crucial because you want to know how people will respond to your new product. To get the word out, you can try flyer printing first and see if you will receive inquiries. That way, you are letting them feel your presence in the market without spending too much.

Once you are ready to launch your product, you would need to allocate a good sum for marketing expense. Spend this for printing large posters and signs, newspaper ads as well as for TV or radio spots. After you have gained momentum in your sales, you can still continue advertising your products via coupon booklets, greeting cards, and postcards so your customers will know that you appreciate their business.

 

 

Source: http://www.articlesnatch.com/Article/Guide-To-Marketing-Your-Start-up-Business-In-3-Phases/283461

 

Posted by Author Name in Flyers / No Comments.

26

07.11

7:00

Catalogs Embrace the Frugal Trend

brochure printing 4 300x226 Catalogs Embrace the Frugal Trend Granting that catalog printing is not as cheap as other advertising methods like flyer printing, there are still ways for you to curb the costs. In today’s economic downturn, even if you are feeling the pinch whether due to decreasing sales or increasing costs of expenses, you still cannot afford to forgo your campaigns.

  1. Get on with the mini. A good printing services company will have a ready alternative to the standard size used for catalogs. Shrinking your catalog size will cost less in terms of ink and material so the price will also be reduced.
  2. Be open to paper alternatives. If you are not fussy about the glossies, you can opt for thinner and cheaper paper without sacrificing much on the quality of the end product. Ask for recycled paper if available and that should earn you points with your customers for being environmentally conscious. If you wish you can also ask for a protective coating to allow your catalog to last longer.
  3. Reduce page count. By reviewing and tweaking your designs and layout, you can still put in all the products you need to sell without having to go by your usual number of pages.

 

 

Source: http://www.printlion.com/catalogs/low-cost.php

 

Posted by Author Name in catalogue/Flyers / No Comments.

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