Direct Mail: Options and Design
When putting together a direct mail campaign it is important to consider all your options. To go along with this, you will find 
that every type of direct mail can be done in a number of different ways. Your job is to find out what works, and then focus your time and effort on it.
Some of your best direct mail options include post cards, sales letters, flyers, and door hangers. Have you tried any of these methods in the past? Are you willing to give them a chance in the future?
Once you know what you are going to focus on, spend some time thinking about the overall design. This includes both the text and images that you are going to include. You may not get it right the first time, but soon enough you will see what is working.
With any direct mail campaign, you need to consider many options and potential designs.
source: http://advertisingdirectmail.doodig.com/2010/07/13/direct-mail-and-design-101/
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