21

07.10

5:00

Direct Mail: Options and Design

When putting together a direct mail campaign it is important to consider all your options. To go along with this, you will find Direct Mailing Campaignthat every type of direct mail can be done in a number of different ways. Your job is to find out what works, and then focus your time and effort on it.

Some of your best direct mail options include post cards, sales letters, flyers, and door hangers. Have you tried any of these methods in the past? Are you willing to give them a chance in the future?

Once you know what you are going to focus on, spend some time thinking about the overall design. This includes both the text and images that you are going to include. You may not get it right the first time, but soon enough you will see what is working.

With any direct mail campaign, you need to consider many options and potential designs.

source: http://advertisingdirectmail.doodig.com/2010/07/13/direct-mail-and-design-101/

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25

06.10

6:52

Direct Mail Advertising Options

direct mailSo, you want to take advantage of direct mail? In this case, you need to know all your options. The last thing you want is to miss out on something that could really help to grow your business.

Postcards are among the most popular type of direct mail for many reasons. To start, they are cheap to print. This alone should be enough to get you thinking. Also, postcards are simple to design.

Newsletters should also be considered for a variety of reasons. Most importantly, you can include a lot of information. Whether it is news about your company or information on an upcoming product launch, a newsletter is just what you need to spread the word.

Letter mailing is also a great idea. This gives you the chance to send information or special offers to your list – without making it look like “sales” material.

Which one of these direct mail advertising options are you going to experiment with?

http://tradeshow.whyaffiliate.com/direct-mail-advertising-a-key-ingredient-for-successful-business-growth/

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27

01.10

12:26

Tips for a Successful Brochure and Postcard Campaign

Once planned and properly executed, brochure and postcard direct mailers are a great investment for your business.  These two methods provide a high return on the investment.  Brochures and postcards are printed and shipped for an affordable price, especially through an online printer.

There are many benefits and creative way to utilize brochure printing.  They have a unique marketing advantage in that they are small and direct.  Brochures are compact enough to be mailed with a closure and can contain a lot of important content.  Similarly, postcards do not need to be opened; all the information is available to the reader at first glance.  Consider using the postcard or brochure as a ticket to an event, the rebate for a give-away or a coupon for savings.  The biggest benefit is that both brochures and postcards are available through online printers.  As well, the cost to produce and mail them is minimal.

To maximize the results, choose a targeted list of customers.  Your call to action will need to grab their attention immediately.  So be sure to choose a group or demographic that are more likely to respond and find the information valuable.

Source:  http://classifiedadvertising.doodig.com/2010/01/03/improve-outcomes-for-brochure-and-postcard-advertising/

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