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06.11

5:00

Understanding Colors in Printing

digital printing service Understanding Colors in PrintingWhen you avail of any printing services, you are likely to be deciding between offset and digital printing. The former involves the creation of plates and the stamping of inks on them to achieve the color you want. In the latter on the other hand,  the ink is merely sprayed on without going through the lamination. In both cases, the printing company will be using CMYK or cyan, magenta, yellow and black instead of the RGB that your computer and camera are using to display. Thus, if you are using many colors and layers in your design, you can expect a certain variation in the output if you use offset printing due to the color mixing process and the alignment of plates.

 

For your brochure printing, you can have the option having your cover in full color while the text on the inside pages can be printed in black. When you use tiny fonts, it may be best that you use plain black ink to make them easier on the eyes. As much as possible, request that you use rich black instead of relying on the combination of CMYK that produces the less sharper normal black.

 

 

Source: http://www.articlesnatch.com/Article/How-To-Have-An-Effective-Color-Brochure-Printing-Strategy/361577

 

Posted by Author Name in Uncategorized / No Comments.

03

05.11

5:00

Marketing Ideas for Caterers

brochure prinitng1 300x236 Marketing Ideas for CaterersIf you own a family restaurant that also offers catering services, you are also likely to have availed of brochure printing to advertise sometime in the past or are contemplating on it for a future campaign. Chances are, your competitors, whether they be a national franchise or another homegrown business, are doing exactly the same thing. Beyond the digital printing wars between you and your competition, however, you can supplement your campaigns with some unconventional ways to promote your catering business.

New product offers, for instance, will spark renewed interest from your clientele on your dishes, especially if the competition is not offering the same. If you are used to serving a certain demographic like family parties, try to package your services to companies so you will widen your market share. Your city is bound to sponsor a food festival at some point so participating in these events will expose you to your potential customers as well as visiting guests from out of town who flew in for the event. Through all these, keep a watchful eye on the printed materials you send out just to ensure that they are updated regularly and sent out at timed intervals.

 

Source:  http://choose4me.com/ways-of-promoting-your-catering-business/?utm_source=rss&utm_medium=rss&utm_campaign=ways-of-promoting-your-catering-business

 

Posted by Author Name in brochures / No Comments.

13

04.11

5:00

How to Cut Booklet Printing Costs

colour printing 300x200 How to Cut Booklet Printing CostsWhen there is no other less expensive alternative to market your products except by booklet printing, then you will have to get creative in order for you to trim the production costs you need to shell out for them. The first item to review is your text. To cut back on the number of pages for your booklet, you will have to search for those unnecessary sentences and edit out the fluff. Paragraphs that are repetitive or unessential to the points you want to express, should also be deleted. Making your copy as lean and as straight-to-the-point as possible will pay you back in the end when the work results to lesser pages. Readers will also thank you for not giving them a lengthy booklet to go through.

Limiting your full color printing to your covers and perhaps, to the pages where you inserted some graphics will also save you more. When you roll up your sleeves and design the layout yourself, you can also do away with paying for a graphic designer, the fees of whom often come extra. Consult with your printing company as to the other ways you can lower the cost and they are bound to offer you package deals that would be just right for your budget.

 

Source:  http://articlesmart.org/Art/89868/95/How-To-Print-Quality-Booklets-Within-Your-Means.html

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.

29

03.11

5:00

Printing Tips for Restaurants

brochure 300x225 Printing Tips for RestaurantsRestaurants that depend on the nearby residential communities for patronage will have to rethink about the kind of flyer or brochure printing they send out. The typical black and white or two-color prints would rarely give them a chance to showcase the image that they want to project in their restaurant. Whether they are a homey mom-and-pop diner or a classy steakhouse, the minimal colors would not be able to tell much to the reader the distinct character of their restaurant.

 

Full color printing, on the other hand, give the restaurant owner the advantage of including high-resolution photos of their tempting dishes and their attractive interiors to give their readers some idea of the food and ambiance that they offer. Since photos are known to convey a thousand words, they can even limit their content to their menu, location details, and contact information. In the end, it may even come out more cost effective for them to print in lesser quantity as long as it is all in full color than avail of the black and white flyers in a large bulk that can hardly generate any income for their restaurant.

 

Source:  http://ezinearticles.com/?Color-Flyer-Printing-For-Restaurant-Advertising&id=1975315

Posted by Author Name in brochures/Marketing / No Comments.

16

03.11

7:00

Key Tasks to Succeed in Brochure Printing

colour printing 300x200 Key Tasks to Succeed in Brochure PrintingA successful brochure printing campaign can be a challenge to some. Of the many brochures flooding the customers’ mailboxes and homes, it would take a lot for a brochure to stand out be noticed. If you want to get ahead of the game, you have to do your homework before you even start the design of your brochure.

Research what you can about your target demographic and strive to know their manner of speaking and interests. You can only communicate to them if you speak their language so your research should be focused on this.

The next task on the list is to find that company that is capable of doing digital printing. You would not want all your research work to go to waste just because the printing is substandard and shoddy. If you spent time and effort on perfecting your design, just imagine how frustrating it would be if this is not executed well.

Lastly, you also need to put an aggressive distribution plan in place so the brochure that you have painstakingly created will get into your customers’ hands. Brochures that are stuck inside your office is just a sign of money not being put to use.

Source:  http://article.sbowd.com/business/advertising/brochure-marketing-pointers/

Posted by Author Name in brochures / No Comments.

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Brochure Printing and More houses the most complete and updated facilities for all your custom printing needs. For over 29 years we've satisfied the demanding requirements of clientele all over Canada including Toronto, Calgary and Vancouver.

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