15

01.10

12:00

Various Types of Paper are Available For Catalogue Print

Many elements will make your catalogue successful.  High quality images and concise writing are important, as well as the cover page and the table of contents.  However, there is one aspect of catalogue printing that is more important than all of the others.

The type of paper you choose will be a deciding factor in the success of your catalogue.  The feel and weight of your catalogue is a very important deciding factor whether people keep it or put it down.  The first decision to make is if your cover and the pages are going to be the same.  Generally, the cover and back pages are a heavier weight than the interior pages.  The most popular weights of paper used for catalogue printing are 60, 70 and 80 lb weights.

Make your decision based on your budget and the product of services you are advertising.  It may be beneficial to use the higher quality products for your catalogue to have a more professional appeal.  For quick campaigns, a less expensive route may be more beneficial.

Source:  http://www.designtoday.net/print-design/types-of-paper-in-catalog-printing.html

Posted by Author Name in catalogue / No Comments.

08

01.10

12:00

Putting Together a Simple Business Catalogue

Catalogues are a fantastic way to promote your business, as well as your products and services.  However, they can also be time consuming to put together.  There are ways to accomplish a great looking catalogue without the stress and headaches that may accompany the project when it is done from scratch.

  • Catalogue Templates

Catalogue templates make it easy to lay out the catalogue in an organized and timely fashion.  With these templates, there is no need to change the dimension or margins.  Simply layout each page complete with product descriptions.

  • Stock Photos

If it is more beneficial for you to use images provided by the manufacturer of what you are selling, then consider using stock photos for your catalogue.  Although it is recommended to have professional photos taken of your product, stock photos can be more efficient.

  • Online Printing

Once your catalogue is finished, consider having it printed by an online printing company.  This is definitely the fastest method.  Online printing companies are fast and can get your product to you within 24 hours.

Following these steps will ensure that your catalogue looks profession, but more importantly, that it was put together in a timely fashion.  For future rush promotions, templates, photos and online printing will get the job done fast.

Source:  http://www.articleslash.net/Business/Advertising/540867__How-to-Make-Quick-Catalogs-when-you-are-Busy.html

Posted by Author Name in catalogue / No Comments.

06

01.10

12:00

Helpful Tips for Your Catalogue

Producing catalogues for your business is no easy task.  Although it is important to have a good design layout and effective messages, other aspects can greatly affect the popularity and responsiveness of your catalogue.

  1. The table of contents – Typically left for the end, the table of contents is not just a formality.  It is a directory of your catalogue and your company.  People look to the table of contents to find the product for which they are searching.  If they cannot find the table of contents, they may abandon your catalogue all together.
  2. Treat every page like it’s the cover – Studies show that most people start reading a magazine or catalogue halfway through, working their way to the front or back.  This means that every page should have marketing messages and direct back to other portions of the material.  It may sound like a riddle, but every page must stand alone and united.
  3. Pictures – one of the most crucial elements of the catalogue is the pictures and images.  This is essentially, why we produce catalogues or magazines in the first place.  Include high quality, engaging images that will enhance your company image.

These three elements will help improve the level of your catalogue or magazine.  Although there are many other considerations, focusing on these will boost the readability of your catalogue and the presence of your company.

Source:  http://printingless.com/2009/11/06/marketing-with-print-catalogs

Posted by Author Name in catalogue / No Comments.

16

12.09

1:00

How Catalogue Printing Can Help your Business

Catalogue printing is a benefit to your business, especially in these harder times.  Full colour catalogues have the advantage of penetrating the market on a visual and personal level.  In addition, because of their function, catalogues have a tendency to be relevant for years beyond when they were printed.  They are less likely to be thrown out with the junk mail, because of their quality.

Aside from their quality and endurance, catalogues are the best combination of visual and textual content.  They are ideal for displaying a product or service, while also presenting it in a visual representation.  Shorter-term advertisements cannot hold as much information as a catalogue.  It is also important to remember, that catalogues are considered legitimate mail and can travel to your customers through the postal service.  Special envelopes are available to take your catalogue through the process of reaching your customer.

Catalogues are an integral aspect of marketing your company.  By using high quality images and stock, your catalogue will have a professional appearance.  A professional appearance is important because it ensures that your product will be read or referenced for years to come.

Source: http://www.fix-printer-problems.com/printer-errors-problems/catalog-printing-your-business-helper

Posted by Author Name in catalogue / No Comments.

29

11.09

12:04

Useful Tips for Producing Your Own Catalogue

It is a well-known fact that most people are content just browsing a catalogue, and never really take the time to read it.  Whether you are producing the catalogue for yourself or for your business, it is important to know how to lay out a catalogue, especially taking into mind those who simply browse.  Here are some beneficial tips when it comes to laying out your catalogue.

  1. Like a table contents, it is a good idea to include a list of the sections and page numbers on the front cover.  The cover is an essential part of the catalogue, because it is what people see first.  In addition to a great cover image, try to include a breakdown of the catalogue, sections and page numbers, for easy browsing.
  2. Full colour printing is ideal for your catalogue.  This will show your products in the best light.  People are more likely to browse a colour catalogue rather than a black and white counterpart.  Catalogues look their best in colour and with a professional glossy finish, your customers are more likely to pick up and peruse your business catalogue when it is presented in a professional and attractive way.

The most viewed catalogues are the ones that look the most like magazines, keep that in mind when producing your catalogue.  With online printing, it is easy to create interesting and professional looking catalogues that will keep your customers coming back for more.

Source: http://www.web-rankers.com/Art/460/139/Tips-To-Make-Print-Catalogs-Ideal-For-Browsing.html

Posted by Author Name in catalogue/Company News / No Comments.

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