26

07.11

7:00

Catalogs Embrace the Frugal Trend

brochure printing 4 300x226 Catalogs Embrace the Frugal Trend Granting that catalog printing is not as cheap as other advertising methods like flyer printing, there are still ways for you to curb the costs. In today’s economic downturn, even if you are feeling the pinch whether due to decreasing sales or increasing costs of expenses, you still cannot afford to forgo your campaigns.

  1. Get on with the mini. A good printing services company will have a ready alternative to the standard size used for catalogs. Shrinking your catalog size will cost less in terms of ink and material so the price will also be reduced.
  2. Be open to paper alternatives. If you are not fussy about the glossies, you can opt for thinner and cheaper paper without sacrificing much on the quality of the end product. Ask for recycled paper if available and that should earn you points with your customers for being environmentally conscious. If you wish you can also ask for a protective coating to allow your catalog to last longer.
  3. Reduce page count. By reviewing and tweaking your designs and layout, you can still put in all the products you need to sell without having to go by your usual number of pages.

 

 

Source: http://www.printlion.com/catalogs/low-cost.php

 

Posted by Author Name in catalogue/Flyers / No Comments.

20

06.11

7:00

Direct Mail Mistakes You Overlooked Toronto

flyer printing toronto Direct Mail Mistakes You Overlooked TorontoNo matter how experienced you are with flyer printing, there could still be instances when an advertising campaign will not deliver what you expected of it. Mistakes on flyers or any other printed material come from two general sources that you must learn to look into so you can avoid doing them again in the future.

 

The Content Mistakes

Getting the topnotch printing services may not guarantee you with an enthusiastic response when you are stingy with your content. Even if you assume that readers only have time for a quick scan, never sacrifice the need to provide complete information for the sake brevity. On the other hand, keep your offers simple and worth the trouble. People tend to lose interest in them if they have quite a circuitous route to follow before they can avail of the discount or if the discount is too small to make a dent on the purchase price.

 

The Delivery Mistakes

When your mailing list includes the business address of the receiver, you may do better to skip these. Your flyer will only be sorted out as junk without reaching your customer. Not having enough quantity printed will also prevent you from reaching everyone on your mailing list and will not help you hit those sales figures you want.

 

 

Source: http://www.postcardbuilder.com/blog/?p=305

 

Posted by Author Name in Flyers / No Comments.

16

06.11

7:00

Why Postcards as Holiday Cards Make Sense

Postcard printing calgary 300x168 Why Postcards as Holiday Cards Make SenseWhen the holidays roll around, there is a scramble for printing services because this is the time when businesses will take the opportunity to thank their customers for their patronage in the past year. It will also be a gentle reminder to these same customers that your company is looking forward to serving them again in the coming year. Since every business will be sending out these cards towards the end of the year, it would make sense for you to prepare for it as early as the summer months so you can beat the possible printing delays.

 

Aside from taking advantage of bulk prices, you can lower the cost of these greeting cards by opting for postcard printing instead. With only a single sheet of card stock and with no envelope to stuff into and mail, you can certainly negotiate for a lower cost. When your customers receive your postcard, they can immediately read the message without having to tear open the envelope. Having to open an envelope will sometimes tempt them to just toss it aside to be read later or worse, forget about it. Lastly, a postcard is usually made from a more durable card stock for it to survive through the postal processing so it will still look as jolly as you intended it to be.

 

 

Source: http://www.keeparticles.com/your-guide-to-holiday-direct-mail-marketing_a12582.htm

 

Posted by Author Name in mailers / No Comments.

14

06.11

7:00

Taking on the Big Guys: Strategies for Small Businesses

printing services vancouver 300x247 Taking on the Big Guys: Strategies for Small BusinessesWhen you are a small business owner, there are ways you can go beyond business card printing and give the major players in your industry a run for their money.

 

  • Boost up your business plan.

Banks and lending companies will only lend you money to expand your business when you can convince them that you have a viable plan.

  • Intensify your marketing campaigns.

When you compete via printed materials, you can hire a professional graphic artist and give your catalog, flyer and brochure printing that professional image. This will level out the playing field instantly. As long as you stick to the polished designs and stay away from the amateurish ones, no one can detect that you are just a startup company.

  • Learn to negotiate.

To get the best deals in your raw materials, find a win-win situation that you can propose to your suppliers and work towards that. No one can resist a fair deal.

  • Be more efficient.

While you may be wearing more hats to keep your business going, constantly evaluate your to-do list and eliminate or combine items so you can be free for more productive tasks like product development.

 

 

Source:  http://flyersprinting.ca/7-big-business-secrets-to-increase-your-small-business-success/

 

Posted by Author Name in brochures / No Comments.

08

06.11

5:00

Do You Know the Difference Between Brochures and Booklets?

brochure printing service 300x225 Do You Know the Difference Between Brochures and Booklets?Deciding on whether to go with a booklet or a brochure printing for your marketing campaign largely depends on your purpose of having it in the first place. Both materials will require you to write and design a number of pages, although brochures can be made by dividing a single sheet into a three or four panels. To know which one will serve your purpose, take the time to study their differences.

 

Putting together the content

 

Since the purpose of a booklet is to convey information, small businesses will use it for manuals and the like. The content should be precise and informative so you will be spending more time in making sure that it is written clearly and will be easily understood. With brochures, you can get away with bulleted phrases written in a livelier tone.

 

Differences in design

 

Unlike single-page campaigns like postcard or flyer printing, designing a booklet will focus more on the text. In brochures, you may want to find that balance between photos and content. Moreover, brochures can get away with splashes of color and use of vivid images to make it more attractive. Booklets, on the other hand, can be printed on plain white paper and with the use of black ink.

 

 

Source:  http://wordpreneur.com/pointers-on-writing-content-for-booklet-printing/

 

Posted by Author Name in brochures / No Comments.

« Previous Page — Next Page »

heartWe Have The Best Clients!

Thank you very much - I can say after shopping around you guys do seem to offer the most competitive costs. - Jeff S.
Les is more! You are a rock star! Talk about quick quote turnaround.- Veronica B.
My brochures turned out wonderfully and they showcase my products beautifully.- Elijah V.
The catalogs arrived this past week - I am very pleased with them.- Lennon M.
Now that is a Rush Order. Next day service saved us. Thanks Again.- Christen G

Get In Touch

place


Vancouver, BC.
Toronto, ON
Phone: 1.866.518.8615
Send us an Email

About Company

Brochure Printing and More houses the most complete and updated facilities for all your custom printing needs. For over 29 years we've satisfied the demanding requirements of clientele all over Canada including Toronto, Calgary and Vancouver.

© 2012 Brochure Printing And More | All Rights Reserved