02

11.11

5:00

How to Tailor-fit Your Catalog for Your Busines

catalog printing 300x122 How to Tailor fit Your Catalog for Your BusinesCatalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

 

Source: Articleblast.com

Posted by Author Name in catalogue/magazines / No Comments.

06

09.11

5:00

Why Magazine Layout Ideas Can Work for Catalogs

magazine printing toronto 300x199 Why Magazine Layout Ideas Can Work for CatalogsCatalog printing services can be steep, especially if you pick the best paper and inks for the project. For this reason, you will need all the help you can get to design a good layout for your money’s worth. Catalogs can be similar to some magazines due to a number of reasons. By using magazine layout ideas as your benchmark, such as the rule of thirds, you will be giving your customer a catalog with time-tested professional touches.

  • The purpose is the same.

If you have done flyer printing in the past, you know that your goal in catalog printing is to have your customer browse through the pages and look into your products. Magazine editors have the same goal. Thus, they place blank spaces to allow the readers’ eyes to rest and align photos and text in such a way that balance is created at every spread. By following these techniques, your catalog will able to sell your products better.

  • To avoid wasted content.

On top of the printing costs, you had spent much on having your products photographed and their descriptions written well. Make the most of your content by taking a cue on how the magazines present theirs to appeal to their readers.

 

 

Source: http://www.articlesland.info/magazine-layout-composition-101.html

 

Posted by Author Name in magazines / No Comments.

11

08.11

5:00

How to Put Cash into Your Customers’ Mailbox

flyer printing 300x224 How to Put Cash into Your Customers MailboxA lot of effort goes into postcard printing so any company who designs one would dream of their customers keeping these materials in their hands and home for as long as possible. To convert a simple piece of brightly colored paper into something of value, make sure that there is actual cash to be earned or saved if they hold on to it.

  • Coupons – In planning for your brochure printing design, take into account that in a tight economy, any discount, rebate or sale will be welcomed. If you want to make it more valuable, send only your promos to those who signed up on your mailing list. By offering these sales exclusively to your mailing list and not elsewhere, you will create a scarcity situation that is, in itself, a bait as well.
  • Lower interest rates – Banks and other lending companies often send credit sales letters to their customers. Since they know their name and other data, these letters will appear to have a personalized touch. The lower interest will allow you to save money so these sales letters become your passport to that.

 

  • Business opportunities – Any flyer that presents a chance for someone to be an affiliate or a representative of an income-generating business should catch their eye. State your policies on the flyer so a potential recruit will know what they are getting into.

 

 

Source: http://blog.vistage.com/marketing/direct-mail-grows-in-defiance-of-print-is-dead/

 

Posted by Author Name in mailers / No Comments.

09

08.11

7:00

The Race for Holiday Marketing Starts Now

brochure printing 3 The Race for Holiday Marketing Starts NowTargeting the holidays to launch your brochure printing promotional campaign has its own set of informal guidelines so you can tailor it to the mood of the season. A few simple tweaks to your current brochure can instantly reflect the joy of the holidays.

  1. Put in a tempting offer. All the printing services in the world would still fall short if you will not include a holiday coupon in your brochure. Since people are in a buying mood at this time, you will increase your chances for a sale.
  2. Use colorful fonts. Red may be the obvious color but gold, silver, green, and other metallic inks will give a festive appeal to your material. Even if you are used to employing black and white or grays in your photos, you can still liven them up with a bright font.
  3. Choose your graphics well. With all the holiday-themed graphics available, you could end up overcrowding your brochure. Select only those that will add flair to your layout but will not clutter it. If you stick to a certain theme, you will minimize the risk of turning your brochure into a hodgepodge of reds and greens. Besides, you can always save the rest for next year.

 

 

Source: http://www.1888articles.com/5-things-your-booklets-must-have-during-the-holidays-098888.html

 

Posted by Author Name in brochures / No Comments.

02

08.11

7:00

How to Dress Postcards for the Mail

direct mail services 300x240 How to Dress Postcards for the MailWith its single paper requirement, postcard printing is one of the easiest advertising options out there. If you wish to avoid your mail from being returned, follow these simple steps:

Comply with post office sizing regulations

Unlike a sales letter that you need to stuff into an envelope, postcards are appointed exact measurement limits in order to qualify as such. It has to be rectangular in shape with the area of 3.5 in. x 5 in. and has to be at least as thick as an index card. Failing to meet these requirements can spell the difference between paying for the postcard mailing price or some other mail matter classification that could cost more. If you are unsure, inquire from your local post office if your postcard size is acceptable. Otherwise, you would be better off using some other printing services than botch up your postcard.

Set aside spaces

Being a 2-page single sheet, a postcard must have enough blank spaces to accommodate the name of the receiver and their address, as well as your company’s mailing information.  Allocate also a box where a stamp is supposed to go or where a note as to who will pay for the stamp will be placed.

 

 

Source: http://www.articlesnatch.com/Article/Postcard-Printing–Can-Hold-More-Advantage-Than-Other-Marketing-Tools/1528106

 

Posted by Author Name in mailers / No Comments.

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