03

02.10

2:18

Easy Tips for an Easy Catalog Design

Using print media to market your business is an important step to take.  Often, people don’t really know where to start when it comes to designing a booklet, brochure or catalog.  Start by laying out what you want to achieve and what that goals of the brochure are.

Once that decision has been made, here are some other tips to consider:

  • Easy to follow information.  The text should guide readers through the pages.
  • Images and pictures to draw in attention.
  • Be simple and concise in your writing.  You have limited space; make the best use of it.
  • Use the white space in your layout.  It is important to maintain a good balance between your images, text and the negative space around it.
  • Full colour images with a resolution of 300 dpi or more are ideal for printing catalogs, brochures and booklets.
  • Maintain a theme for the whole document.
  • Include the necessary contact information for your business.

Once you have done the research and properly laid out your design, it is time to print.  Be sure to find a printing company that produces high quality products.  All the time and energy that you put in for the layout and content would be irrelevant if the print quality was lacking.

Source:  http://brochuredesignprinting.blogminifree.com/easy-design-tips-print-catalogs-and-brochures

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19

01.10

2:11

Catalogue Printing can Change the Direction of Your Business

Catalogue PrintingCatalogue print marketing is an essential element to driving your business.  Not only does it increase awareness to your clientele, but also it attracts new customers to your services or products.  A catalogue that is well designed and attractive is capable of selling your company and skyrocketing your success.

Your catalogue can take many different forms.  It can be black and white or printed in colour, which is ideal.  Most types of catalogues can be printed via online printers.  In essence, you do the design and they will do the printing.  Distribution is also very important, as this dictates who will receive it and how it will be read.  Be sure to complete the required research, and if needed, even contact a graphic designer to assist you with the layout if you do not feel comfortable.

Having a well laid out business catalogue printed will become a prized asset for your business.  Catalogue direct marketing is an investment that promises a large return and will become a staple of your operations.  Start the process online by finding reputable and quality printing companies and decide which will be the right fit for your needs.

Source:  http://www.amazines.com/Business/article_detail.cfm/650385?articleid=650385

Posted by Author Name in catalogue / No Comments.

15

01.10

12:00

Various Types of Paper are Available For Catalogue Print

Many elements will make your catalogue successful.  High quality images and concise writing are important, as well as the cover page and the table of contents.  However, there is one aspect of catalogue printing that is more important than all of the others.

The type of paper you choose will be a deciding factor in the success of your catalogue.  The feel and weight of your catalogue is a very important deciding factor whether people keep it or put it down.  The first decision to make is if your cover and the pages are going to be the same.  Generally, the cover and back pages are a heavier weight than the interior pages.  The most popular weights of paper used for catalogue printing are 60, 70 and 80 lb weights.

Make your decision based on your budget and the product of services you are advertising.  It may be beneficial to use the higher quality products for your catalogue to have a more professional appeal.  For quick campaigns, a less expensive route may be more beneficial.

Source:  http://www.designtoday.net/print-design/types-of-paper-in-catalog-printing.html

Posted by Author Name in catalogue / No Comments.

08

01.10

12:00

Putting Together a Simple Business Catalogue

Catalogues are a fantastic way to promote your business, as well as your products and services.  However, they can also be time consuming to put together.  There are ways to accomplish a great looking catalogue without the stress and headaches that may accompany the project when it is done from scratch.

  • Catalogue Templates

Catalogue templates make it easy to lay out the catalogue in an organized and timely fashion.  With these templates, there is no need to change the dimension or margins.  Simply layout each page complete with product descriptions.

  • Stock Photos

If it is more beneficial for you to use images provided by the manufacturer of what you are selling, then consider using stock photos for your catalogue.  Although it is recommended to have professional photos taken of your product, stock photos can be more efficient.

  • Online Printing

Once your catalogue is finished, consider having it printed by an online printing company.  This is definitely the fastest method.  Online printing companies are fast and can get your product to you within 24 hours.

Following these steps will ensure that your catalogue looks profession, but more importantly, that it was put together in a timely fashion.  For future rush promotions, templates, photos and online printing will get the job done fast.

Source:  http://www.articleslash.net/Business/Advertising/540867__How-to-Make-Quick-Catalogs-when-you-are-Busy.html

Posted by Author Name in catalogue / No Comments.

06

01.10

12:00

Helpful Tips for Your Catalogue

Producing catalogues for your business is no easy task.  Although it is important to have a good design layout and effective messages, other aspects can greatly affect the popularity and responsiveness of your catalogue.

  1. The table of contents – Typically left for the end, the table of contents is not just a formality.  It is a directory of your catalogue and your company.  People look to the table of contents to find the product for which they are searching.  If they cannot find the table of contents, they may abandon your catalogue all together.
  2. Treat every page like it’s the cover – Studies show that most people start reading a magazine or catalogue halfway through, working their way to the front or back.  This means that every page should have marketing messages and direct back to other portions of the material.  It may sound like a riddle, but every page must stand alone and united.
  3. Pictures – one of the most crucial elements of the catalogue is the pictures and images.  This is essentially, why we produce catalogues or magazines in the first place.  Include high quality, engaging images that will enhance your company image.

These three elements will help improve the level of your catalogue or magazine.  Although there are many other considerations, focusing on these will boost the readability of your catalogue and the presence of your company.

Source:  http://printingless.com/2009/11/06/marketing-with-print-catalogs

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