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3 Boring Indicators in Business Cards

business cards 300x225 3 Boring Indicators in Business CardsThe modern equipment for business card printing will allow you to explore a variety of design options. Business owners, however, will need to watch out for these design blunders:

1. Dated designs

Certain designs like the pixilated fonts and gradient backgrounds belong to an earlier printing era. To avoid dating your business card, you can either follow the newer trends or stick to the classic ones that will stand the test of time.

2. Cheesy slogans

Even if you have paid a premium for the printing services of your business cards, you may be at fault for making it look cheap. Adding catchy slogans to your business card is an excellent marketing ploy. If you overdo it, however, or have not spent time crafting the most witty or suitable line for your company, then you will end up doing more damage than good in including it.

3. Boring photos

Everyone knows what a realtor does, so by placing a plain cropped photo of a house on your business card, you are only using up valuable space but are not creating much interest on the design. If you are affiliated with a well-known real estate company, it may be better for you to just place the logo because it can help spark brand recognition and sell your services better.

 

Source: http://activerain.com/blogsview/1508419/what-s-wrong-with-realtor-s-business-cards-

Posted by Author Name in Business Cards / No Comments.

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4 Content Ideas for Newsletters

brochure types 4 Content Ideas for NewslettersLike brochure printing, sending out newsletters periodically can get daunting. You will need to gather a few interesting articles to fill them up and keep your reader happy to be receiving them in the first place. Aside from writing your own content, you can spice up your newsletter in different ways.

1. Scour the net

The abundance of anecdotes, trivia and other articles found on the web should have you churning out your newsletter regularly. Just secure the necessary permission to reprint them and give due credit to the publisher or writer.

2. Insert coupons

Make the most of the cost of your newsletter’s printing services by gathering coupons from neighborhood retailers. If you are sending the newsletter for free, you can offset the cost by assigning a couple of pages for advertising spots. Invite your local dentist, pizza place or bakery to put their ads there.

3. Conduct interviews

An interesting personality usually has a good story to tell. Request for an interview and feature the person in one of the pages.

4. Give practical tips

Any helpful advice for the home or family will always be welcomed. Test them first so you will know that they will actually work.

 

 

Source: http://forums.digitalpoint.com/showthread.php?t=27025

Posted by Author Name in brochures / No Comments.

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Quick Direct Marketing Techniques for New Authors

brochure printing services 300x225 Quick Direct Marketing Techniques for New AuthorsAs a new author, you might as well acquaint yourself with the company who had done your business card printing. You will be needing more of their services as soon as your book gets published when you need to promote it to independent bookstores. Since marketing any item is hard work, you can lessen the burden with the following tips:

Compile a list of independent bookstores.

Before you pick which printing services would suit the theme of your book, secure a list of bookstores first along with the names of their manager or proprietor and address. If you have no time to research on this information, you can purchase the list to use for your direct mail. The latter may be more convenient, but it will require you to put out cash which you could have gone to your printing costs. Besides, you still have to double-check if the addresses are correct or if the personnel’s names are updated.

Go for the inexpensive options.

A half-page flyer, if crafted well, can serve the purpose of informing the bookstore of your new book. Another option is to write a sales letter and order a bulk of it from your printer to send out.

 

 

Source: http://theresachaze.blogspot.com/2009/05/direct-marketing-to-independent.html

Posted by Author Name in brochures / No Comments.

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Why Your Small Business Can Beat the Competition

printing services tornto 300x116 Why Your Small Business Can Beat the CompetitionSmall businesses that think their self-designed flyer printing cannot compete against the more established companies can focus not on this weakness but on their strengths. True, the latter may have the heftier marketing budgets to spend on promoting their products, but a small business has its own advantages as well.

  • Faster decision making

The less breadth your organizational chart has can work for better for any brochure printing campaign because it means less approvals needed to push the decision. There will be less red tape incidents and delays so you can act faster on them than the bigger companies.

  • More personalized service

An important marketing strategy that small companies can use is to be more approachable than their competition. Since they are next-door neighbors with their customers in the community, they can foster rapport and secure their loyalty in return.

  • Flexibility

A small business owner who has a keen eye on where advertising trends are headed off next will be able to make immediate adjustments on their campaign without having to consult levels of personnel. Designs can then be revised accordingly to ensure a higher response rate and a more effective campaign run.

 

Source: http://www.smallbusinessforum.com.au/4-tips-to-help-you-compete-with-your-big-business-competitors/

Posted by Author Name in brochures/Flyers / No Comments.

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What to Learn from Brochure Samples Printing

brochure printing toronto What to Learn from Brochure Samples PrintingBefore jumping into a brochure printing project, business owners could produce better designs if they browse through actual brochures first. Even if the said materials are not their direct competition, they can glean a lot from looking into what is out there. The goal of all printing services for marketing is to catch the eye, and if the designer fails to achieve this, then the project would be a waste of time and advertising money. You can start your search online or at any store or public venue where brochure racks are placed. The more samples you can collect, the broader your design sense will become.

 

Color choice and use should be taken in to account. They direct the eye to your brochure and create the interest. How the brochure sample had laid out their text and graphics should also be studied. Their relation to each other can be determined by the font size, color, image position and size. If you are able to check different brochure templates online, you can easily tell which ones are cluttered and which ones look professional. By developing your own distinct taste in brochure design, you will be able to create your own in less time and in a way that will appeal to your target market.

 

Source: http://www.insydeweb.com/where-to-find-the-best-brochure-samples/

Posted by Author Name in brochures / No Comments.

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