05

12.11

5:00

Top 3 Elements Travel Brochures Contain to Sell

brochure printing services toronto 300x183 Top 3 Elements Travel Brochures Contain to SellThe travel industry uses brochure printing extensively to lure its customers and for good reason. Brochures are handy, and if you fill them with certain must-have elements, they are sure to promote your agency.

1. Enticing Landscapes

Indeed, a picture will paint a thousand words if your travel agency will take the time to pick the most scenic harbors, idyllic sunsets and lush rainforests. Your lack in photography skills should not stop you from hiring the professionals to capture these dreamy locations and have your reader imagine themselves in them.

2. Tempting Descriptions

To accompany the inviting images of beaches and quaint towns, your copy should be as intriguing as the pictures. If copywriting is part of the printing services offered, grab that chance to have an expert draft the suitable content.

3. Affordable Packages

A travel brochure is still useless without the numbers. The potential customer may be considering a vacation the instant they open your brochure, but they have to know if they could afford it or if they can get a price reduction if they go by your travel agency to book. If you are unable to include the prices, then stick in a discount coupon instead. Write down your contact information as well so they will know where to go next.

 

 

Source: Knol.google.com

Posted by Author Name in brochures / No Comments.

26

07.11

7:00

Catalogs Embrace the Frugal Trend

brochure printing 4 300x226 Catalogs Embrace the Frugal Trend Granting that catalog printing is not as cheap as other advertising methods like flyer printing, there are still ways for you to curb the costs. In today’s economic downturn, even if you are feeling the pinch whether due to decreasing sales or increasing costs of expenses, you still cannot afford to forgo your campaigns.

  1. Get on with the mini. A good printing services company will have a ready alternative to the standard size used for catalogs. Shrinking your catalog size will cost less in terms of ink and material so the price will also be reduced.
  2. Be open to paper alternatives. If you are not fussy about the glossies, you can opt for thinner and cheaper paper without sacrificing much on the quality of the end product. Ask for recycled paper if available and that should earn you points with your customers for being environmentally conscious. If you wish you can also ask for a protective coating to allow your catalog to last longer.
  3. Reduce page count. By reviewing and tweaking your designs and layout, you can still put in all the products you need to sell without having to go by your usual number of pages.

 

 

Source: http://www.printlion.com/catalogs/low-cost.php

 

Posted by Author Name in catalogue/Flyers / No Comments.

07

07.11

7:00

Bait Mortgage Brokers into Your Start-up

direct mail marketing 300x300 Bait Mortgage Brokers into Your Start upWhen you want the best performing mortgage brokers in the industry, never underestimate the power of postcard printing. A dedicated and result-oriented workforce remains the lifeblood of any company especially in this economy wherein contracting successful mortgage deals are hard to come by. So, employ the best by trying on these strategies:

  • Streamline your products.

A wide range of mortgage products is not only confusing to clients, it also means more work for your brokers in explaining each one to them. When you limit your products to those that have a proven track record, then you are more likely to attract the employees you want.

  • Advertise, advertise, advertise.

The key to getting the word out is to utilize printing services that is suited for this type of campaign. Folded letters are often left unread while flyers may be too informal for this type of profession. Sending out postcards is your happy medium because the receiver can immediately read your message and decide whether or not to act on it.

  • Make offers they cannot resist.

Heftier commissions will certainly attract but that is not the only way to go. Establishing prestige in your company’s brand is also valuable to employees because they can gain much in being identified with it.

 

Source: http://systematicdirectmarketing.com/marketing-methods/postcard-marketing/the-4-step-program-for-using-direct-mail-to-recruit/

 

Posted by Author Name in mailers / No Comments.

03

05.11

5:00

Marketing Ideas for Caterers

brochure prinitng1 300x236 Marketing Ideas for CaterersIf you own a family restaurant that also offers catering services, you are also likely to have availed of brochure printing to advertise sometime in the past or are contemplating on it for a future campaign. Chances are, your competitors, whether they be a national franchise or another homegrown business, are doing exactly the same thing. Beyond the digital printing wars between you and your competition, however, you can supplement your campaigns with some unconventional ways to promote your catering business.

New product offers, for instance, will spark renewed interest from your clientele on your dishes, especially if the competition is not offering the same. If you are used to serving a certain demographic like family parties, try to package your services to companies so you will widen your market share. Your city is bound to sponsor a food festival at some point so participating in these events will expose you to your potential customers as well as visiting guests from out of town who flew in for the event. Through all these, keep a watchful eye on the printed materials you send out just to ensure that they are updated regularly and sent out at timed intervals.

 

Source:  http://choose4me.com/ways-of-promoting-your-catering-business/?utm_source=rss&utm_medium=rss&utm_campaign=ways-of-promoting-your-catering-business

 

Posted by Author Name in brochures / No Comments.

15

04.11

5:00

Ways to Augment Dental Services Brochures

brochure prinitng 300x236 Ways to Augment Dental Services BrochuresIf your dental office is not getting the response out of the brochure printing you had done, then maybe you need to look into supplementing your marketing thrust with a few changes. Your satisfied patients are your walking advertisers so for them to be encouraged to bring in new patients like their neighbors, co-workers or other family members, you can offer to give them incentives or discounts on their next appointment. If they permit you to quote the raving reviews that they wrote for your dental clinic, then you can add these to your content.

Tweaking the content of your brochures to highlight your free consultation and other new services through full color printing, will motivate your current patients to bring some with them to give out to their friends. Sending your brochures through mail will also alert more people of your location and fee range. Families who just moved into your town will be most receptive of these materials since they would likely be in the market for a new dentist. Your brochures can also be used to announce the specialized procedure that you just obtained a license for or the new dental equipment that you just purchased.

 

Source:  http://blog.brochuresprintingonline.com/marketing-ideas/dentist-brochure-promotion-tips-to-help-boost-your-marketing/

Posted by Author Name in brochures/Marketing / No Comments.

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