Using print media to market your business is an important step to take.  Often, people don’t really know where to start when it comes to designing a booklet, brochure or catalog.  Start by laying out what you want to achieve and what that goals of the brochure are.

Once that decision has been made, here are some other tips to consider:

• Easy to follow information.  The text should guide readers through the pages.
• Images and pictures to draw in attention.
• Be simple and concise in your writing.  You have limited space; make the best use of it.
• Use the white space in your layout.  It is important to maintain a good balance between your images, text and the negative space around it.
• Full colour images with a resolution of 300 dpi or more are ideal for printing catalogs, brochures and booklets.
• Maintain a theme for the whole document.
• Include the necessary contact information for your business.

Once you have done the research and properly laid out your design, it is time to print.  Be sure to find a printing company that produces high quality products.  All the time and energy that you put in for the layout and content would be irrelevant if the print quality was lacking.

Source:  http://brochuredesignprinting.blogminifree.com/easy-design-tips-print-catalogs-and-brochures

There are many things to take into consideration when booklet printing. There are 7 specific things that you can do to make your booklet perfect.

1. Binding – Make sure to use the best adhesives and paper coverings you can.  This binding process is the most professional looking as well as the most durable and tough.
2. Sizes – It is important to choose a size for your booklet.  Smaller booklets are better for wider distribution and larger ones are meant for impact.  Knowing your target market is important in making this decision.
3. Quality – Choose the best paper for your booklet.  Heavier paper is generally better for booklet printing.  Using a glossy paper will make the booklet look more professional.
4. Pictures – Good quality images are a must in your booklet.  Pictures are used to entice the reader and high resolution images do the job nicely.  Consider hiring a photographer to snap your images.
5. Text – When writing the content for your booklet, ensure that it is tailored to your audience.
6. Layout - Layout is important to ensure that your audience can read your booklet easily and with comfort.
7. Printing – Be sure to choose a good printer for your booklet.  After all, you have put a lot of time and effort into making it look good.  Online printers are a good choice because they are quick and affordable.  Always start out with a small project when testing a new printing service.

These tips will ensure that your booklet turns out perfectly.

Source:  http://www.linkroll.com/Printing-Business–290297-7-Things-to-do-to-Make-your-Booklets-Almost-Perfect.html