24

05.11

5:00

3 Elements You Probably Missed Putting into Marketing Materials (But Should Have)

flyer printing 3 Elements You Probably Missed Putting into Marketing Materials (But Should Have)Whether you are designing a material for catalog or brochure printing but have not sought for the services of a professional copywriter or artist, you are likely to have disregarded a few elements that should have been included. They may seem trivial at first but they do make a difference in making your marketing material more effective in translating into actual profit.

  • Punchy Headline

Browse through your copy as though you are the customer and keep your eyes peeled for negative words like “never”, especially on your headline. Your goal is to call attention to your material and if you have a dull choice of words for your headline, then it only shows that your flyer printing efforts need a little help.

  • Photos in Full Color

If you want your material to contain that memorable hook, select photos that attracts the eye. Since they accompany the text on your brochure or flyer, they must also complement the message that you are trying to convey to the reader.

  • Brief Content

Nobody wants to plow through a lengthy text so choose only those product features that can contribute the most to your customer and write them down in bullet form.

 

Source:  http://articlenoodle.com/business/advertising/1651-5-rules-in-producing-effective-marketing-materials-.html

 

Posted by Author Name in brochures/Flyers / No Comments.

12

05.11

5:00

The Two Types of Catalogs

printing company toronto 200x300 The Two Types of CatalogsBefore you embark on your catalog printing task, you need to make a quick assessment of your purpose for doing so in order for you to send out the right type of catalog for your reader. If your recipient is a retailer or another company that will make use of your product to create another product, then you can be categorized as a supplier and should make use of the supplier’s catalog. The purpose for this catalog is to inform the reader of your products, their specific functions, and most importantly, their prices in bulk since they will most likely be ordering in large quantities. You need to be precise and straightforward with your presentation and skip out any fluff or unnecessary graphics.

If your business is to sell your products to end-users, you should be creating the retailer’s catalog. Usually done in full color printing, this other type of catalog aims to entice the reader to make a purchase to use the product themselves or give as a present to others. For this type, you can employ colorful graphics, high resolution photos and an entertaining text and then distribute them to individual households via direct mail or any other means.

 

Source:  http://ezpayment.biz/329829-The-Businessman-s-Guide-to-Catalog-Printing.html

 

Posted by Author Name in booklets/catalogue / No Comments.

10

05.11

5:00

Tips to Emphasize Brochure Content

color printing Tips to Emphasize Brochure ContentAt the heart of every brochure printing project, the intention is to always lead the reader’s eyes to what the brochure is trying to say. In order to speak directly to every reader, you as a business owner must first get to know the kind of demographic you want to attract. Professionals respond differently to certain words as a group of teenagers would. People from different income brackets also have different needs and priorities so knowing your audience on this level can go a long way in crafting a strong message that actually reaches out to them.

Once you get your brochure into the right hands, you also need to coax and tease their eyes so they will give it more than a 3-second glance. Having it done in full color printing can help you achieve that as will the creative use of empty blocks, borders, and an attractive color combination. Cutting back on the amount of information to include will allow you to use bigger fonts which are less straining for the eyes. Keeping the layout simple and uncluttered will also entice them to finish reading the brochure in its entirety instead of dumping it after a couple of pages.

 

Source:  http://www.dreamcreature.com/how-to-create-brochure-designs-that-show-professionalism.html

 

Posted by Author Name in brochures / No Comments.

05

05.11

5:00

Why Printing Your Own Catalog is a Mistake

Booklet Image1 300x199 Why Printing Your Own Catalog is a MistakeWith your company investing on spanking new printer, you may be tempted to do your catalog printing task in-house. While this may sound like a practical idea, there are several reasons to avoid this mistake. First is the cost. Your printing company is able to give you a lower cost because with the bulk of their ink and paper usage, their suppliers are wont to grant them discounts. Most likely, you will be purchasing these materials at retail price so that will jack up the final cost. You may also need to consider the time and creativity that goes into the designing and printing of your catalog. Unless you run a design studio yourself, your layout and graphics may be less sophisticated than you think.

The printing techniques that are available to you if you go to printing company is also incomparable with your company’s portable printer. Not only can you do full color printing, you can have room to play with your catalog’s binding, inks, textures, and the like. As a result, the colors will be sharper and more attractive to the eye so unless you want to compromise the end result, better think twice before embarking on a catalog printing project on your own.


Source:  http://www.vmarkers.com/free-sample-flyer-template/best-6-reasons-to-use-printing-services/

 

Posted by Author Name in booklets/catalogue / No Comments.

21

04.11

7:00

Checklist for a Professional Marketing Material

brochure 300x225 Checklist for a Professional Marketing MaterialWhether your marketing plans comprise of a flyer or a brochure printing, there are certain items to look into that an spell the difference between a professional copy or a sloppy, amateurish one. The color you pick, for one, must not only be at the most attractive shade but should be familiar to the industry that you belong or the kind of business that you have. Certain shades will come off as tacky or inappropriate so choose your colors with caution. While you may be caught up on your content, you must also pay attention to the blank spaces that you allocate before you approve of your draft for catalog printing. These spaces will allow the reader’s eyes to rest and not be overwhelmed with the layout.

Aside from choosing only the graphics that will complement or highlight your text, you can also put your draft through the glance test. This means occupying yourself with other tasks for some time and then picking up your draft to give it a once-over with fresh eyes. When you separate yourself from your draft for a little while, you can pick out any clutter or excess that it may have. Lastly, comparing your draft with a competitor’s printed material will also help you assess on where your design and layout stand.

 

Source:  http://www.freearticlesnow.com/article-achieving-a-good-impression-with-your-marketing-materials-15495.html

 

Posted by Author Name in brochures / No Comments.

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