12

12.11

5:00

Watch Out for These Customer Interest Indicators

holiday greeting cards vancouver 300x300 Watch Out for These Customer Interest IndicatorsBefore you avail of the printing services for the holidays, you may want to assess your internal direct mail list to know what your customers want and how you can thank them. This process can help you craft the sale offer to give them and apply the same to the rest of your target market. Here are the usual hints that customers give when they are satisfied with your product or service:

1.  They give out email or physical address.

Make it customary for your staff to request addresses at the point of purchase. If they share this information, you can then include it in your direct mail list for future postcard printing campaigns you may be planning.

2.  They are repeat customers.

When customers keep coming back, they are the ones who bring in the profits for your business. You can hand out loyalty cards that can be redeemed for items from your store so they will have an incentive to purchase more.

3.  They use your coupons.

Customer interest can also be measured by their response to your campaign. The use of discounts and coupon codes with their purchase will let you know if your campaign is effective.

 

Source: Marketingprofs.com

Posted by Author Name in Marketing / No Comments.

07

12.11

5:00

Is Your Business Card Yawning?

business cards vancouver 300x210 Is Your Business Card Yawning?Business card printing is known to be inexpensive and convenient to hand out. Entrepreneurs will have them printed first before going into brochures or flyers to promote their products. The more people hurry to printing mills to secure their cards, the less thought goes into its design. In the end, these cards will only collect into a generic pile along with the other boring ones.

Death of the Four Corners

An entrepreneur ought to invest more on the printing services in order for the business card to stand out. Inquire from your printer what die-cut options they have to punch out interesting shapes within the rectangle or along its edges. Folded cards are also unique, so if you have the budget, go for the extra mile to add oomph to your design. Plain white or cream card stock and some dark ink is a typical combination of the majority of cards.

Breaking out of this rut means going for bold oranges and reds, golds and other metallic colors. To make your business card memorable, you need to take risks and try what is new out there. As long as it is consistent with your brand and image, the decision would certainly reap benefits for your business.

 

Source: Carltaylor.com.au

 

Posted by Author Name in Business Cards / No Comments.

24

11.11

5:00

Direct Mail Envelope Dilemmas: Solved

direct mail calgary Direct Mail Envelope Dilemmas: SolvedOnce you have completed your flyer printing task, you may want to send a few copies through the mail. Jump right into the envelope-stuffing part with the following guidelines:

1.  Will a window make a difference?

No. While a window can cut a step in addressing your direct mail, its presence has no bearing whatsoever on whether your envelope will be opened or whether it will move the reader into action. Thus, feel free to go either way on this.

2.  Is a white envelope better?

When you speak of printing services costs, there is always the impression that a plain envelope in white will cost less. If you are on a tight budget, then you may have no other choice. Know, however, that opting for a colored envelope or one that has  an eye-catching graphic or art on it will generate more response. Even a witty catchphrase can lure a reader to read its contents. While you are at it, do something creative with the back part. Readers tend to pay attention to that as well.

3.  Will a thick envelope be a disadvantage?

If you have quite a bulk to pack, never fear. Many recipients are curious about the thicker-than-most envelopes they get in the mail. Thus, your advertisement will likely be opened in this case.

 

Source: Presentation-pointers.com

 

Posted by Author Name in mailers / No Comments.

02

11.11

5:00

How to Tailor-fit Your Catalog for Your Busines

catalog printing 300x122 How to Tailor fit Your Catalog for Your BusinesCatalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

 

Source: Articleblast.com

Posted by Author Name in catalogue/magazines / No Comments.

10

10.11

5:00

4 Content Ideas for Newsletters

brochure types 4 Content Ideas for NewslettersLike brochure printing, sending out newsletters periodically can get daunting. You will need to gather a few interesting articles to fill them up and keep your reader happy to be receiving them in the first place. Aside from writing your own content, you can spice up your newsletter in different ways.

1. Scour the net

The abundance of anecdotes, trivia and other articles found on the web should have you churning out your newsletter regularly. Just secure the necessary permission to reprint them and give due credit to the publisher or writer.

2. Insert coupons

Make the most of the cost of your newsletter’s printing services by gathering coupons from neighborhood retailers. If you are sending the newsletter for free, you can offset the cost by assigning a couple of pages for advertising spots. Invite your local dentist, pizza place or bakery to put their ads there.

3. Conduct interviews

An interesting personality usually has a good story to tell. Request for an interview and feature the person in one of the pages.

4. Give practical tips

Any helpful advice for the home or family will always be welcomed. Test them first so you will know that they will actually work.

 

 

Source: http://forums.digitalpoint.com/showthread.php?t=27025

Posted by Author Name in brochures / No Comments.

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