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11.11

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Back-to-Basics Hints for Brochure Content Writing

printing services toronto Back to Basics Hints for Brochure Content WritingWriting a copy for your brochure printing project can be the most challenging part of the whole process. The tendency of business owners in selling their products is to enumerate its benefits and entice their customers with discounts and special offers. While these may be a reliable way to go about it, this method can also backfire. A brochure, after all, is not a mere mouthpiece. It is as much of a representative of your company as your customer service employee and the whole organization.

Selling to a Demographic may Not be Enough

The amount you paid for your brochure printing services will go down the drain if you are intent on cramming your material with sales pitches and lengthy explanations why your customer cannot live without your product. No matter how well you know your target demographic, the reader is still a human being. They can be jaded, have short attention spans or going through hard times. Before you print that witty headline or persuasive copy, update yourself first of the recent advertising trends, research and studies. The tone of your copy that might have worked in past campaigns may not be that effective now. Re-acquaint yourself with your customers and write to them accordingly.

 

Source: Kuraoka.com

Posted by Author Name in brochures•catalogue Tagged with: • • • / No Comments.

02

11.11

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How to Tailor-fit Your Catalog for Your Busines

catalog printing 300x122 How to Tailor fit Your Catalog for Your BusinesCatalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

 

Source: Articleblast.com

Posted by Author Name in catalogue•magazines Tagged with: • • • / No Comments.

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What to Look for When Proofing Postcards

printing services tornto 300x116 What to Look for When Proofing PostcardsBefore your advertisement gets the green light to proceed to the final postcard printing process, a sample of the design will be sent to you for proofing. Since more sets of eyes are better than one, gather a couple more of your employees for the task to ensure that the design will come out flawless.

Content Errors

Even if you have reviewed your grammar and spelling a hundred times, you still need to repeat the process after a sample postcard is printed for your review. It is always better to discover your mistake at this time rather than later when you have a bulk of them ready and waiting for distribution. Aside from typographical errors, check the size of the fonts used, the placement of the graphics and the blank space allocated for the address of its recipient.

Printing Mistakes

Since the companies specializing in printing services are often catering to multiple clients simultaneously, it cannot be avoided that minor discrepancies can be spotted on your design sample. Look for bleeds that are not supposed to be there and ink smudges littering your postcard. If the color or contrast is off, point this out to your printer as well. Check also for missing borders or graphics so your printer can correct them.

 

 

Source: Peninsulapress.com

Posted by Author Name in brochures•Flyers Tagged with: • • • / No Comments.

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What Constitutes a Classic Flyer Design

print marketing What Constitutes a Classic Flyer DesignAll flyer printing projects may just be a variation of the classic design. Here are its usual features:

1.  Focus on the text

A flyer that gives more emphasis on the text with the use of larger font or having the body of the text placed at the center can be considered as a classic design. Make no mistake, however, of assuming this to be a standard, run-of-the-mill flyer. There are still plenty of ways to customize this design and have it fit your type of business or the theme of your advertising campaign.

2.  Graphics placement

With the text taking center stage on the flyer, the images used in a classic design are often relegated to the background or to the edges. They can also be in grayscale or black and white so they will only serve to enhance the flyer and not take the attention away from its message.

3.  Printing cost

Most companies offering printing services have a bunch of templates ready for its customers. Because of the popularity of the classic designs, they are printed more often than any other other design type. By picking this over a more artistic albeit complicated flyer style, you may find that it will come out less expensive than the latter.

 

Source: Xtremepromotionz.com

Posted by Author Name in brochures•Flyers Tagged with: • • • / No Comments.

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How to Use Posters for Online Businesses Marketing

PrintingServices 300x171 How to Use Posters for Online Businesses MarketingIn deciding for their marketing mix, online business owners can make use of offline printing services products to promote their wares. The fact that they are only serving internet customers should not deter them from availing of all tested advertising techniques in the real world. One good place to start is with posters. As long as you are creative with your design and areas of distribution, you stand to capture more interest than by solely relying on web banners and such.

1.  Stick to your online identity.

Since you have built a good following in the net, there is no need to confuse them by creating a new logo or color scheme. Staying consistent with your brand will strike a familiar chord in your existing customers and invite curiosity on the rest.

2.  Keep the message simple.

Even with the huge amount of space involved in poster printing, as opposed to flyer printing, you can communicate with your reader better if you only put in a couple of witty lines and a single but eye-catching photo or graphic. Remember that posters are meant to attract people from a distance. By using a small font to squeeze in a lengthy content would only defeat this purpose.

 

Source: Entrepreneurs-journey.com

 

Posted by Author Name in Flyers Tagged with: • • • / No Comments.

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