22

11.11

5:00

How a Handwriting Font Affects Customer Response

printing services 300x300 How a Handwriting Font Affects Customer ResponseAvailing of printing services means the bulk of the work is taken out of your hands. Printing companies have efficient digital printers to roll out thousands of postcards, flyers and other marketing materials per second. While this will make the work faster for them, the mass production feel is often imprinted into the copy. A reader will most likely have a perception that he or she is not the only one being sent the sales offer letter or holiday card.

The Personalized Approach

With the advent of realistic handwriting fonts, you can bring the charm back into your brochure printing. Many companies can attest of an increase in the response when they incorporate this style into their direct mail. This can only mean that customers still have a soft spot for the personalized approach and that this is not mere junk mail that they would rather toss into the trash. If you plan to go by this strategy, just remember two things: one, the handwriting you use must be presentable enough and easy enough to read, and two, you may have to spend extra for this. When you think of the higher response rate, however, this extra step would be worth it.

 

Source: Dmnews.com

Posted by Author Name in brochures Tagged with: • • • / No Comments.

18

11.11

5:00

The Bad News About Email Marketing

direct mail marketing toronto 300x225 The Bad News About Email MarketingBefore you extol the merits of email marketing over postcard printing, acknowledge first that every strategy has its own downsides. True, if you write and design your own copy, you will not be spending more than a chunk of your time. You will not also be paying for stamps. The trade-off for these, however, would have you thinking twice about going for this strategy to promote your products.

1. Spam Risk

The web equivalent of the trash bin for flyer printing is the spam folder. These are created by email hosts precisely to prevent newsletters like yours from cluttering the inbox folder. Since this is almost always automatic, the chance is high for your target customer to not even see a word of your advertisement.

2. Customer Behavior

Even if your ad will make it to the inbox, there is also that little factor you have to consider. Not all people would bother to check their email everyday so these would pile up over time. When your customer gets around to reading your email, your special, internet-only limited offer would have long expired.

3. Unreliable Addresses

Some people switch emails faster than they change clothes. Since they are not likely to change residences as quickly, it would be better for you to send the ad to a physical address.

 

Source: Businessmarketingplan.net

Posted by Author Name in catalogue•mailers Tagged with: • • • / No Comments.

16

11.11

5:00

Do You Need to Rewrite Your Catalog Copy?

catalog printing Do You Need to Rewrite Your Catalog Copy?Whether you are writing for a catalog or a brochure printing project, the task is never that easy or smooth-sailing. Even the most experienced of copywriters will need to run through their work just to make sure that the content will be able to generate the response that the business is expecting from the campaign.

Costly Errors

Catalog printing falls on the more expensive bracket in the printing services arena. Any misspelling, wrong use of word or lack of key information in the product description or pricing could influence the potential buyer in their purchase. A thorough review and a rewrite, if the situation calls for it, are mandatory.

Finding that persuasive tone

Writing copies for catalogs is not a mere play of words, although that would not hurt either. The true skill of the copywriter lies in being able to entice the reader to consider purchasing the product. You are supposed to create a pressing need for them to have that product in their hands or you can highlight the benefits they can get out of the product in such a way that would awaken their desire for it. Otherwise, a rewrite is in order.

 

Source: Yudkin.com

Posted by Author Name in brochures Tagged with: • • • • / No Comments.

09

11.11

5:00

Launching a Logo Change: A Look at Long John Silver

A flyer printingdigital printing 300x153 Launching a Logo Change: A Look at Long John Silver job will get any message out there to your customers. However, to make changes in your logo and brand, your campaign must be accompanied by your company’s shift of perspective towards a more defined direction. This will signify a rebirth and not a mere artistic tweaking of your logo design.

ñ  Fresh viewpoints

More than switching their logo in all the printing services they availed of, Long John Silver (LJS) went back to their roots: the ocean. Whatever business you may have, a change in the logo must include the reasons why you wish to present your company in another way.

ñ  Upcoming projects or goals

LJS emphasized their sustainable resource for seafood through certifications. Your logo change can also serve as the banner for certain goals you plan to undertake that can benefit not just your company but the community you belong to.

ñ  Better things to come

Whether you promise better service or better product quality, there is no better way to announce your intent than by redesigning your logo. Your customers would be more accepting to your brand if they can expect concrete changes along with it.

 

Source: Underconsideration.com

 

Posted by Author Name in Marketing Tagged with: • • • / No Comments.

07

11.11

5:00

3 Factors that Influence Direct Mail Frequency

direct mail marketing 300x234 3 Factors that Influence Direct Mail FrequencyHow often one avails of printing services intended for direct mailing may be vague for many business owners. If you send them often enough, the discount offer may not be that valuable to the customer anymore. Finding the right interval that works for you can depend on several factors:

1. Direct mail companies you contracted with Handing over your company’s flyer printing job to a third party would mean that you are bound to the time intervals that you have agreed on the contract. Because the decision is taken out of your hands, you can focus on studying the response that the direct mail has generated and request for an adjustment, if necessary, upon the renewal of your contract.

2. Competitor’s campaign intervals If you are sending out the promotional materials yourself, you can copy how your competitors time their campaigns. Whether they send at the start of every season or on the third week of the month, your goal is to not be left in the behind when it comes to fighting for your customer’s attention.

3. Response of previous campaign When there are no direct competitors to pattern your marketing intervals from, you can take a cue from your own marketing history. If you notice your target demographic to be more responsive after the holidays than before them, then time your campaigns accordingly.

 

Source: Levison.com

Posted by Author Name in mailers•Marketing Tagged with: • • / No Comments.

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