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12.11

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3 Trends for 2011 Commercial Holiday Cards

holiday greeting cards 300x256 3 Trends for 2011 Commercial Holiday CardsWhen you plan for your postcard printing for the holidays this year, you may want to look into the the trends. They are there to set the tone of the season and send cheer despite the downturns in the economy.

1. Colors and Sparkle

The holiday colors of reds, greens, silver and gold can uplift the spirit of the receiver. You can add glitter to the images and choose bright colors for the font or the paper. Remember that envelopes can be customized so dress them up as well.

2. Heartwarming Winter Scenery

Holiday card printing services are turning to photos with idyllic winter landscapes that will spark some kind of recall in the mind of the receiver of happier times. The mood will be significant in this economy when everyone would need to look forward to change and a promising year ahead.

3. Special Promotions

One inclusion in holiday direct mail that never runs out of style regardless of the state of the economy are the special offers and discounts. Business owners use this to thank their customers for a year that had been and keep their patronage in the coming year.

 

 

Source: Stationersguild.org

Posted by Author Name in brochures•mailers Tagged with: • • • / No Comments.

12

12.11

5:00

Watch Out for These Customer Interest Indicators

holiday greeting cards vancouver 300x300 Watch Out for These Customer Interest IndicatorsBefore you avail of the printing services for the holidays, you may want to assess your internal direct mail list to know what your customers want and how you can thank them. This process can help you craft the sale offer to give them and apply the same to the rest of your target market. Here are the usual hints that customers give when they are satisfied with your product or service:

1.  They give out email or physical address.

Make it customary for your staff to request addresses at the point of purchase. If they share this information, you can then include it in your direct mail list for future postcard printing campaigns you may be planning.

2.  They are repeat customers.

When customers keep coming back, they are the ones who bring in the profits for your business. You can hand out loyalty cards that can be redeemed for items from your store so they will have an incentive to purchase more.

3.  They use your coupons.

Customer interest can also be measured by their response to your campaign. The use of discounts and coupon codes with their purchase will let you know if your campaign is effective.

 

Source: Marketingprofs.com

Posted by Author Name in Marketing Tagged with: • • • / No Comments.

07

12.11

5:00

Is Your Business Card Yawning?

business cards vancouver 300x210 Is Your Business Card Yawning?Business card printing is known to be inexpensive and convenient to hand out. Entrepreneurs will have them printed first before going into brochures or flyers to promote their products. The more people hurry to printing mills to secure their cards, the less thought goes into its design. In the end, these cards will only collect into a generic pile along with the other boring ones.

Death of the Four Corners

An entrepreneur ought to invest more on the printing services in order for the business card to stand out. Inquire from your printer what die-cut options they have to punch out interesting shapes within the rectangle or along its edges. Folded cards are also unique, so if you have the budget, go for the extra mile to add oomph to your design. Plain white or cream card stock and some dark ink is a typical combination of the majority of cards.

Breaking out of this rut means going for bold oranges and reds, golds and other metallic colors. To make your business card memorable, you need to take risks and try what is new out there. As long as it is consistent with your brand and image, the decision would certainly reap benefits for your business.

 

Source: Carltaylor.com.au

 

Posted by Author Name in Business Cards Tagged with: • • • • / No Comments.

05

12.11

5:00

Top 3 Elements Travel Brochures Contain to Sell

brochure printing services toronto 300x183 Top 3 Elements Travel Brochures Contain to SellThe travel industry uses brochure printing extensively to lure its customers and for good reason. Brochures are handy, and if you fill them with certain must-have elements, they are sure to promote your agency.

1. Enticing Landscapes

Indeed, a picture will paint a thousand words if your travel agency will take the time to pick the most scenic harbors, idyllic sunsets and lush rainforests. Your lack in photography skills should not stop you from hiring the professionals to capture these dreamy locations and have your reader imagine themselves in them.

2. Tempting Descriptions

To accompany the inviting images of beaches and quaint towns, your copy should be as intriguing as the pictures. If copywriting is part of the printing services offered, grab that chance to have an expert draft the suitable content.

3. Affordable Packages

A travel brochure is still useless without the numbers. The potential customer may be considering a vacation the instant they open your brochure, but they have to know if they could afford it or if they can get a price reduction if they go by your travel agency to book. If you are unable to include the prices, then stick in a discount coupon instead. Write down your contact information as well so they will know where to go next.

 

 

Source: Knol.google.com

Posted by Author Name in brochures Tagged with: • • • • / No Comments.

24

11.11

5:00

Direct Mail Envelope Dilemmas: Solved

direct mail calgary Direct Mail Envelope Dilemmas: SolvedOnce you have completed your flyer printing task, you may want to send a few copies through the mail. Jump right into the envelope-stuffing part with the following guidelines:

1.  Will a window make a difference?

No. While a window can cut a step in addressing your direct mail, its presence has no bearing whatsoever on whether your envelope will be opened or whether it will move the reader into action. Thus, feel free to go either way on this.

2.  Is a white envelope better?

When you speak of printing services costs, there is always the impression that a plain envelope in white will cost less. If you are on a tight budget, then you may have no other choice. Know, however, that opting for a colored envelope or one that has  an eye-catching graphic or art on it will generate more response. Even a witty catchphrase can lure a reader to read its contents. While you are at it, do something creative with the back part. Readers tend to pay attention to that as well.

3.  Will a thick envelope be a disadvantage?

If you have quite a bulk to pack, never fear. Many recipients are curious about the thicker-than-most envelopes they get in the mail. Thus, your advertisement will likely be opened in this case.

 

Source: Presentation-pointers.com

 

Posted by Author Name in mailers Tagged with: • • • • / No Comments.

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