03

02.11

7:00

Brochure Template Making Tricks

iStock 000008955157XSmall Brochure Template Making TricksFrequent brochure printing will often result to business owners allocating extra time to designing one after the other in order for them to keep the materials fresh and new. When you have a business to manage, this repeated cycle can get in the way. Creating brochure templates can cut the time it would require you to design a new one. The first items you need to standardize are the paper’s dimensions, the folds, and the printing margins. Any printing software that features brochure creation can help you mark out these items. It will then be easier for you to plan out the master template next. If you have a company logo, you can affix this on one section of the front panel. The other design elements like the text blocks, graphics layout, and font specifications will come next.

A completed master template is easier to customize because all you have to do is to switch up the text and photos contain within. With digital printing, you can immediately check the results and make quick adjustments if necessary. Your clients will hardly notice that you have used a template on your brochures and you will accomplish your task faster.

Source:  http://article-niche.com/launch/How-To-Create-Your-Own-Brochure-Template.htm

Posted by Author Name in brochures/catalogue/Marketing / No Comments.
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28

01.11

5:00

Cheap Booklet Flags

iStock 000008955157XSmall Cheap Booklet FlagsBooklet printing can be tricky in the sense that if you are given a lower quote for them, certain items are sure to be compromised. Any business owner would not want to save money but be embarrassed with the quality of the booklets that they are handing out.

Booklets, after all, will reflect the kind of company that you are running to a certain extent so as much as possible, you would not want them to appear messy or crumpled.

One obvious indication of a cheap looking booklet is the inferior print quality. If you have availed of the full color printing, you will notice that the hues are not as defined as they should be. A thin or flimsy cover is also a telling sign of a shoddy booklet.

The binding and the cover will hold the pages together and if these can be easily torn apart or wrinkled, it shows that the materials used are substandard. You can also check the alignment of the pages. If these are haphazardly cut, it would mean that the printer had been remiss in their work just so they can produce more items at a shorter amount of time.

Source:  http://ezinearticles.com/?Things-to-Look-Out-For-When-Printing-Cheap-Booklets&id=2710201

Posted by Author Name in brochures/catalogue/Marketing / No Comments.
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14

01.11

5:00

Streamlining Brochure Printing

Digital Printing1 300x153 Streamlining Brochure PrintingAny customized item like brochure printing can confuse a numbers-oriented business owner on where to start. If you are not artistically inclined, you can still begin making your designs from any template you can find and go from there.

Creativity, after all, can only come out by experimenting. Once you decide on the theme and design of your brochure, you can seek the advice from your printer on the kinds and colors of inks and papers you can play with and incorporate into your work.

Bear in mind that glossier paper tend to cost more so in order for you to not be carried away, work only around your budget for the campaign.

If you want to put in high-resolution graphics or photos, you can also look into digital printing for these features to be enhanced. Another way to give your brochure more punch is to simplify the information you put into it.

No matter how novel your products are, too much text will bore any reader and will result to your brochure being ineffective in delivering its message. Again, if words would fail you, seek the assistance of a good copywriter who can drive some interest into your brochure’s text and consequently, sell your product.

Source: http://volumearticles.com/business/understanding-the-art-behind-custom-brochure-printing/

Posted by Author Name in brochures/Marketing / No Comments.
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04

11.10

5:00

Color Printing the Right Way

iStock 000008955157XSmall 150x150 Color Printing the Right WayFor your digital printing needs, most of today’s providers are able to offer a wide array of colors. You may be tempted to use many colors for your advertisements whether in the form of brochures, catalogs or booklets. But in reality, you don’t really have to use as much colors in these marketing materials.

Overdoing this may lead to costly ads and excessive spending. So in the first place, you should know what colors you want to use that will fit your printing project.

Also, here are your options in going about your color printing job:

Use spot color. This is perhaps the simplest choice you have. It is also the most commonly use printing method. It does allow for additional colors if you wish. This option will already give you decent catalogs, brochures, cards and other marketing materials.

Indulge in 4 color process. This is a much expensive process—and used mainly for sophisticated graphics and printing needs. The four colors used are: cyan, magenta, yellow and black. If you are starting out, or if you are small business—the 4 color process may be too expensive for you.

Lastly, there is the grayscale option. Many consider this dull, especially if compared to a full color printing option. But if you know how to utilize this like those you find in newspaper ads—you can still make this work.

While it is true that color adds life to your ads, too much may be too costly for your own good. So be practical about all these—you can always find a certain point where you get a decent print without putting a hole in your pocket.

Source: http://www.business-article-ws.com/color-printing.html

Posted by Author Name in brochures/Flyers/Marketing / No Comments.
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02

11.10

5:00

How to Make Brochures Work for You

Many have now apd printing 150x150 How to Make Brochures Work for Youpreciated the value a brochure can bring to one’s business—you should too. And if you think you are ready for this method, you can proceed in two ways. You can do this in-house or you can outsource brochure printing to the professionals.

Understand that brochures carry the image and brand of your products and services, so proceed with this approach having this in mind.

Now, here are some tips on how to proceed with this:

While you can probably do this on your own, you may be better off with professionals working on this for you. You have to let them understand though what your objective is, who your target market is, and what the nature of your business is.

Next, be sure to put in good copy for the products in your brochure. Make sure it makes them act on your call to action. If your purpose is to eventually lead them to your website for more information, then entice them to do so. Let the copy work for you.

Finally, use photos to support the overall theme. Don’t make the mistake of using pictures that are unrelated to your product or service. You can be creative by taking pictures of your merchandise, facilities or even your staff.

A good quality brochure printed through digital printing technology can be the very best investment you can make for your business. If done well, it can help attract new customers and make loyal ones out of your existing customers.

Source: http://www.dpinterworld.com/blog/the-benefits-of-color-print.html

Posted by Author Name in brochures/Flyers/Marketing / No Comments.
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