12

12.11

5:00

Watch Out for These Customer Interest Indicators

holiday greeting cards vancouver 300x300 Watch Out for These Customer Interest IndicatorsBefore you avail of the printing services for the holidays, you may want to assess your internal direct mail list to know what your customers want and how you can thank them. This process can help you craft the sale offer to give them and apply the same to the rest of your target market. Here are the usual hints that customers give when they are satisfied with your product or service:

1.  They give out email or physical address.

Make it customary for your staff to request addresses at the point of purchase. If they share this information, you can then include it in your direct mail list for future postcard printing campaigns you may be planning.

2.  They are repeat customers.

When customers keep coming back, they are the ones who bring in the profits for your business. You can hand out loyalty cards that can be redeemed for items from your store so they will have an incentive to purchase more.

3.  They use your coupons.

Customer interest can also be measured by their response to your campaign. The use of discounts and coupon codes with their purchase will let you know if your campaign is effective.

 

Source: Marketingprofs.com

Posted by Author Name in Marketing / No Comments.
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09

11.11

5:00

Launching a Logo Change: A Look at Long John Silver

A flyer printingdigital printing 300x153 Launching a Logo Change: A Look at Long John Silver job will get any message out there to your customers. However, to make changes in your logo and brand, your campaign must be accompanied by your company’s shift of perspective towards a more defined direction. This will signify a rebirth and not a mere artistic tweaking of your logo design.

ñ  Fresh viewpoints

More than switching their logo in all the printing services they availed of, Long John Silver (LJS) went back to their roots: the ocean. Whatever business you may have, a change in the logo must include the reasons why you wish to present your company in another way.

ñ  Upcoming projects or goals

LJS emphasized their sustainable resource for seafood through certifications. Your logo change can also serve as the banner for certain goals you plan to undertake that can benefit not just your company but the community you belong to.

ñ  Better things to come

Whether you promise better service or better product quality, there is no better way to announce your intent than by redesigning your logo. Your customers would be more accepting to your brand if they can expect concrete changes along with it.

 

Source: Underconsideration.com

 

Posted by Author Name in Marketing / No Comments.
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07

11.11

5:00

3 Factors that Influence Direct Mail Frequency

direct mail marketing 300x234 3 Factors that Influence Direct Mail FrequencyHow often one avails of printing services intended for direct mailing may be vague for many business owners. If you send them often enough, the discount offer may not be that valuable to the customer anymore. Finding the right interval that works for you can depend on several factors:

1. Direct mail companies you contracted with Handing over your company’s flyer printing job to a third party would mean that you are bound to the time intervals that you have agreed on the contract. Because the decision is taken out of your hands, you can focus on studying the response that the direct mail has generated and request for an adjustment, if necessary, upon the renewal of your contract.

2. Competitor’s campaign intervals If you are sending out the promotional materials yourself, you can copy how your competitors time their campaigns. Whether they send at the start of every season or on the third week of the month, your goal is to not be left in the behind when it comes to fighting for your customer’s attention.

3. Response of previous campaign When there are no direct competitors to pattern your marketing intervals from, you can take a cue from your own marketing history. If you notice your target demographic to be more responsive after the holidays than before them, then time your campaigns accordingly.

 

Source: Levison.com

Posted by Author Name in mailers/Marketing / No Comments.
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23

06.11

5:00

How Offset Printing Differs from Digital Printing

Both digital and offset printing services digital printing services 300x235 How Offset Printing Differs from Digital Printingoffer you their own unique advantages over the other. To help you decide on which technology would save you more money, you have to look into a few factors that are tied to your particular advertising need.

 

  • Consistency in print vs defined colors

When you do your brochure printing via the digital route, you can be sure that each print will come out the same way without variation whatsoever. While offset printing may not have this kind of accuracy, it can allow each color to shine through, resulting to a higher print quality.

 

  • The cost perspective

The resulting cost per unit of items that are digitally printed may be higher, but if you only need a few copies, you will still pay less than being constrained to buy the bulk quantity in offset printing just to avail of the price discount.

 

  • Turnaround time

Since digital printing does not relatively take a long time to process, then you can expect to receive your order within a shorter time frame. Offset printing, with its plates and inking systems, would take longer but can still work for you if you have taken this element into account in the planning of your campaign just to save on the costs.

 

 

Source: http://www.pinscreative.com/articles/digital_vs_offset.htm

 

Posted by Author Name in Marketing / No Comments.
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15

04.11

5:00

Ways to Augment Dental Services Brochures

brochure prinitng 300x236 Ways to Augment Dental Services BrochuresIf your dental office is not getting the response out of the brochure printing you had done, then maybe you need to look into supplementing your marketing thrust with a few changes. Your satisfied patients are your walking advertisers so for them to be encouraged to bring in new patients like their neighbors, co-workers or other family members, you can offer to give them incentives or discounts on their next appointment. If they permit you to quote the raving reviews that they wrote for your dental clinic, then you can add these to your content.

Tweaking the content of your brochures to highlight your free consultation and other new services through full color printing, will motivate your current patients to bring some with them to give out to their friends. Sending your brochures through mail will also alert more people of your location and fee range. Families who just moved into your town will be most receptive of these materials since they would likely be in the market for a new dentist. Your brochures can also be used to announce the specialized procedure that you just obtained a license for or the new dental equipment that you just purchased.

 

Source:  http://blog.brochuresprintingonline.com/marketing-ideas/dentist-brochure-promotion-tips-to-help-boost-your-marketing/

Posted by Author Name in brochures/Marketing / No Comments.
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