14

07.11

5:00

Bridezillas Clawing At You?

wedding invitations 300x225 Bridezillas Clawing At You?Whatever wedding-related item you are selling, catalogs are, among the many printing services out there, the best way to promote your business. The versatility of catalogs, its bigger print space, and the attractive glossy pages can do a lot in helping brides-to-be calm down and envision their dream wedding.

  • Photographs and prices of your products

Since your primary reason for printing a catalog is to sell your product, be it an invitation or a favor, then it should take center stage. If you only have mediocre photography skills, hire a professional to take the most enticing of pictures. Include a short description, their prices, variants and personalization options, if offered.

  • Business contact and ordering information

If you have availed of business card printing, include one into a slot that is scored for that purpose. Otherwise, a toll-free number should suffice. If you can set aside space for a the ordering and shipping FAQ, you can help your clients prepare for a smooth transaction.

  • Interesting wedding hints

Being in the wedding industry, you should have collected a good amount of experience from your previous clients. You can add more value to your catalogs if you give sound advice to your readers that they could apply to their wedding preparations.

 

 

Source: http://shirtprinting.co.nz/845702-Catalog-Printing-Ideas-for-Bridal-Shops.html

 

Posted by Author Name in mailers / No Comments.
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07

07.11

7:00

Bait Mortgage Brokers into Your Start-up

direct mail marketing 300x300 Bait Mortgage Brokers into Your Start upWhen you want the best performing mortgage brokers in the industry, never underestimate the power of postcard printing. A dedicated and result-oriented workforce remains the lifeblood of any company especially in this economy wherein contracting successful mortgage deals are hard to come by. So, employ the best by trying on these strategies:

  • Streamline your products.

A wide range of mortgage products is not only confusing to clients, it also means more work for your brokers in explaining each one to them. When you limit your products to those that have a proven track record, then you are more likely to attract the employees you want.

  • Advertise, advertise, advertise.

The key to getting the word out is to utilize printing services that is suited for this type of campaign. Folded letters are often left unread while flyers may be too informal for this type of profession. Sending out postcards is your happy medium because the receiver can immediately read your message and decide whether or not to act on it.

  • Make offers they cannot resist.

Heftier commissions will certainly attract but that is not the only way to go. Establishing prestige in your company’s brand is also valuable to employees because they can gain much in being identified with it.

 

Source: http://systematicdirectmarketing.com/marketing-methods/postcard-marketing/the-4-step-program-for-using-direct-mail-to-recruit/

 

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16

06.11

7:00

Why Postcards as Holiday Cards Make Sense

Postcard printing calgary 300x168 Why Postcards as Holiday Cards Make SenseWhen the holidays roll around, there is a scramble for printing services because this is the time when businesses will take the opportunity to thank their customers for their patronage in the past year. It will also be a gentle reminder to these same customers that your company is looking forward to serving them again in the coming year. Since every business will be sending out these cards towards the end of the year, it would make sense for you to prepare for it as early as the summer months so you can beat the possible printing delays.

 

Aside from taking advantage of bulk prices, you can lower the cost of these greeting cards by opting for postcard printing instead. With only a single sheet of card stock and with no envelope to stuff into and mail, you can certainly negotiate for a lower cost. When your customers receive your postcard, they can immediately read the message without having to tear open the envelope. Having to open an envelope will sometimes tempt them to just toss it aside to be read later or worse, forget about it. Lastly, a postcard is usually made from a more durable card stock for it to survive through the postal processing so it will still look as jolly as you intended it to be.

 

 

Source: http://www.keeparticles.com/your-guide-to-holiday-direct-mail-marketing_a12582.htm

 

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30

05.11

5:00

Why Savvy Entrepreneurs Keep Returning to Postcard Printing

direct mail services Why Savvy Entrepreneurs Keep Returning to Postcard PrintingEven when dabbling with other form of printed advertisement like newsletters or brochures, business owners always retain postcard printing as part of their marketing mix and for a good number of reasons. If you are still on the fence about using postcards for your next campaign, the following should persuade you to dive right in:

 

  • Postcards are versatile.

Whether your business be a hair salon, a clothing boutique, or a child daycare service,  you can send out a postcard to promote your company and products. It can also work to announce a special sale, a store opening, or your website launching. There is no limit for its uses, and the best part, if your graphic designing skills are not top-notch, you only have to work on a small-sized card stock, unlike a poster or a multi-page material like a catalog.

  • Postcards cost less.

Other than business card printing or flyer printing on some flimsy paper, a postcard is your inexpensive marketing option with prices starting at about a dime or so per piece. On top of that, you can mail them for less cost than the other direct mail as long as you keep it within the post office’s size requirement.

 

Source:  http://www.businessknowhow.com/directmail/postcards/marketing.htm

 

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24

03.11

5:00

Spicing Up Brochures

If you are in the restaurant business or any kind of field that sells your artistry to customers through your products or services, there is room for you to experiment with your brochure printing to let it stand out from your competitors. Employing out of the box designs will be a refreshing change to the usual drab and folded templates that everyone else uses. Starting with the form and style of folding, you can go with any shape that will be most relevant to your type of business. A brochure shaped into a fruit, for instance, will catch your reader’s eye better than the traditional rectangular shape.

While paper is the go-to material for a brochure, you can also test if handmade paper or printable plastic will work for you. As long as it can be hold up to full color printing, you are limited only by your imagination and budget. Taking a cue from those scrapbook elements, you can also put in rivets and tie ribbons and mix and match different kinds of papers to add texture to your brochure. Inserting a bookmark or squeezing in a flap are some features that can make your brochure unique.

 

Source:  http://www.sooperarticles.com/business-articles/advertising-articles/how-reinvent-brochures-your-business-5-ways-119400.html

Posted by Author Name in brochures/mailers / No Comments.
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