08

09.11

5:00

How to Compile Mailing Lists

direct mail services How to Compile Mailing ListsFor every new postcard printing job you embark on, there should be a corresponding update on your mailing list. By spending time to edit your postcard, freshening up its graphics and making your logo more prominent, you show that you are expecting the campaign to bring in the numbers. The way to do that is to review the mailing list that you have. Otherwise, the postcard you designed will only end up in the wrong or disinterested hands.

In-house Lists

Postcard printing services need you invest a good sum so you might as well spend it on your actual customers. Those who walked into your diner in the past or who recently bought t-shirts from your store are the ones who will be most interested in any sales offer you may have. They are familiar with your store and know the quality of your products. Strive to get your customers’ addresses to augment your mailing list.

Purchased Lists

Buying lists from a third party can be iffy. If you only get mere addresses without any indication of their buying habits and preferences, you are stacking some odds against you. However, this is a good list to start if you have nothing else to use. Just learn to prune this list as your business grows.

 

Source: http://www.mailmktg.com/mailing-lists-kids/

 

Posted by Author Name in mailers / No Comments.
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18

08.11

5:00

An Advertising Medium for Every Need

direct mail postcards An Advertising Medium for Every NeedBefore business owners embrace the merits of catalog or postcard printing, they first must know how they plan to present their products. The many advertising methods utilized today can be lumped into a few general types.

Teasing a potential customer with a witty one-liner or an eyebrow-raising photo is ideal for billboards because motorists could not spare anything more than a fleeting glance at them. Any new product can be introduced this way to get the reader curious about it enough to look forward to its launch.

Printing services nowadays run the gamut from flyers to thick catalogs. These materials are often mailed to the customers’ home or handed out directly to them when they avail of your services. In these, you can include lengthy product descriptions, graphics and contact information that you cannot do in other modes of advertising.

Companies with deeper pockets have the option of purchasing a spot in newspapers, radio or TV. Again, in using this mode, you have the challenge of cramming your message into a few tight seconds or a small space. Also often used to tease its audience, you can hardly include anything more about your product here than a few punchy descriptions to facilitate recall.

 

 

Source: http://www.kerjaparuhwaktu.com/helpful-suggestions-and-types-of-promoting-2/

 

Posted by Author Name in brochures/mailers / No Comments.
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11

08.11

5:00

How to Put Cash into Your Customers’ Mailbox

flyer printing 300x224 How to Put Cash into Your Customers MailboxA lot of effort goes into postcard printing so any company who designs one would dream of their customers keeping these materials in their hands and home for as long as possible. To convert a simple piece of brightly colored paper into something of value, make sure that there is actual cash to be earned or saved if they hold on to it.

  • Coupons – In planning for your brochure printing design, take into account that in a tight economy, any discount, rebate or sale will be welcomed. If you want to make it more valuable, send only your promos to those who signed up on your mailing list. By offering these sales exclusively to your mailing list and not elsewhere, you will create a scarcity situation that is, in itself, a bait as well.
  • Lower interest rates – Banks and other lending companies often send credit sales letters to their customers. Since they know their name and other data, these letters will appear to have a personalized touch. The lower interest will allow you to save money so these sales letters become your passport to that.

 

  • Business opportunities – Any flyer that presents a chance for someone to be an affiliate or a representative of an income-generating business should catch their eye. State your policies on the flyer so a potential recruit will know what they are getting into.

 

 

Source: http://blog.vistage.com/marketing/direct-mail-grows-in-defiance-of-print-is-dead/

 

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02

08.11

7:00

How to Dress Postcards for the Mail

direct mail services 300x240 How to Dress Postcards for the MailWith its single paper requirement, postcard printing is one of the easiest advertising options out there. If you wish to avoid your mail from being returned, follow these simple steps:

Comply with post office sizing regulations

Unlike a sales letter that you need to stuff into an envelope, postcards are appointed exact measurement limits in order to qualify as such. It has to be rectangular in shape with the area of 3.5 in. x 5 in. and has to be at least as thick as an index card. Failing to meet these requirements can spell the difference between paying for the postcard mailing price or some other mail matter classification that could cost more. If you are unsure, inquire from your local post office if your postcard size is acceptable. Otherwise, you would be better off using some other printing services than botch up your postcard.

Set aside spaces

Being a 2-page single sheet, a postcard must have enough blank spaces to accommodate the name of the receiver and their address, as well as your company’s mailing information.  Allocate also a box where a stamp is supposed to go or where a note as to who will pay for the stamp will be placed.

 

 

Source: http://www.articlesnatch.com/Article/Postcard-Printing–Can-Hold-More-Advantage-Than-Other-Marketing-Tools/1528106

 

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20

07.11

5:00

How to Mangle Up Postcard

DirectMail 300x223 How to Mangle Up PostcardMany people can offer tips on how make postcard printing less of a headache than it actually is. On the other hand, there are those business owners who, for one reason or another, would always end up complicating an otherwise simple marketing task. If you are one of these people, you may have to re-think your strategy because you are bound to lose precious time and resources in the process.

Your postcard must have the best design out there.

With all the advancements made in printing services, business owners would often be overwhelmed on what to choose. When your goal in advertising materials has gone from besting your competition to having the best postcard your printer has ever made, then it may be an indication that you are going a little overboard with the task.

You want to do everything yourself.

If you are good with talking your way into selling your products but have difficulty telling Bole and Chamoisee apart, then you might benefit from hiring a graphic artist to do the job. The same goes for distributing your postcards yourself when a mailing services company can do it better.

 

 

Source: http://ezinearticles.com/?Postcard-Printing-Doesnt-Have-to-Be-Difficult&id=5885815

 

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