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12.11

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3 Trends for 2011 Commercial Holiday Cards

holiday greeting cards 300x256 3 Trends for 2011 Commercial Holiday CardsWhen you plan for your postcard printing for the holidays this year, you may want to look into the the trends. They are there to set the tone of the season and send cheer despite the downturns in the economy.

1. Colors and Sparkle

The holiday colors of reds, greens, silver and gold can uplift the spirit of the receiver. You can add glitter to the images and choose bright colors for the font or the paper. Remember that envelopes can be customized so dress them up as well.

2. Heartwarming Winter Scenery

Holiday card printing services are turning to photos with idyllic winter landscapes that will spark some kind of recall in the mind of the receiver of happier times. The mood will be significant in this economy when everyone would need to look forward to change and a promising year ahead.

3. Special Promotions

One inclusion in holiday direct mail that never runs out of style regardless of the state of the economy are the special offers and discounts. Business owners use this to thank their customers for a year that had been and keep their patronage in the coming year.

 

 

Source: Stationersguild.org

Posted by Author Name in brochures/mailers / No Comments.
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24

11.11

5:00

Direct Mail Envelope Dilemmas: Solved

direct mail calgary Direct Mail Envelope Dilemmas: SolvedOnce you have completed your flyer printing task, you may want to send a few copies through the mail. Jump right into the envelope-stuffing part with the following guidelines:

1.  Will a window make a difference?

No. While a window can cut a step in addressing your direct mail, its presence has no bearing whatsoever on whether your envelope will be opened or whether it will move the reader into action. Thus, feel free to go either way on this.

2.  Is a white envelope better?

When you speak of printing services costs, there is always the impression that a plain envelope in white will cost less. If you are on a tight budget, then you may have no other choice. Know, however, that opting for a colored envelope or one that has  an eye-catching graphic or art on it will generate more response. Even a witty catchphrase can lure a reader to read its contents. While you are at it, do something creative with the back part. Readers tend to pay attention to that as well.

3.  Will a thick envelope be a disadvantage?

If you have quite a bulk to pack, never fear. Many recipients are curious about the thicker-than-most envelopes they get in the mail. Thus, your advertisement will likely be opened in this case.

 

Source: Presentation-pointers.com

 

Posted by Author Name in mailers / No Comments.
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18

11.11

5:00

The Bad News About Email Marketing

direct mail marketing toronto 300x225 The Bad News About Email MarketingBefore you extol the merits of email marketing over postcard printing, acknowledge first that every strategy has its own downsides. True, if you write and design your own copy, you will not be spending more than a chunk of your time. You will not also be paying for stamps. The trade-off for these, however, would have you thinking twice about going for this strategy to promote your products.

1. Spam Risk

The web equivalent of the trash bin for flyer printing is the spam folder. These are created by email hosts precisely to prevent newsletters like yours from cluttering the inbox folder. Since this is almost always automatic, the chance is high for your target customer to not even see a word of your advertisement.

2. Customer Behavior

Even if your ad will make it to the inbox, there is also that little factor you have to consider. Not all people would bother to check their email everyday so these would pile up over time. When your customer gets around to reading your email, your special, internet-only limited offer would have long expired.

3. Unreliable Addresses

Some people switch emails faster than they change clothes. Since they are not likely to change residences as quickly, it would be better for you to send the ad to a physical address.

 

Source: Businessmarketingplan.net

Posted by Author Name in catalogue/mailers / No Comments.
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07

11.11

5:00

3 Factors that Influence Direct Mail Frequency

direct mail marketing 300x234 3 Factors that Influence Direct Mail FrequencyHow often one avails of printing services intended for direct mailing may be vague for many business owners. If you send them often enough, the discount offer may not be that valuable to the customer anymore. Finding the right interval that works for you can depend on several factors:

1. Direct mail companies you contracted with Handing over your company’s flyer printing job to a third party would mean that you are bound to the time intervals that you have agreed on the contract. Because the decision is taken out of your hands, you can focus on studying the response that the direct mail has generated and request for an adjustment, if necessary, upon the renewal of your contract.

2. Competitor’s campaign intervals If you are sending out the promotional materials yourself, you can copy how your competitors time their campaigns. Whether they send at the start of every season or on the third week of the month, your goal is to not be left in the behind when it comes to fighting for your customer’s attention.

3. Response of previous campaign When there are no direct competitors to pattern your marketing intervals from, you can take a cue from your own marketing history. If you notice your target demographic to be more responsive after the holidays than before them, then time your campaigns accordingly.

 

Source: Levison.com

Posted by Author Name in mailers/Marketing / No Comments.
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05

10.11

7:00

Easy Writing Hints for Advertising Materials

directmail 276x300 Easy Writing Hints for Advertising MaterialsComposing out-of-this-world lines for your postcard printing will often stump any business owner. If your budget allows for it, a good copywriter can help you in this area. Otherwise, there are a few tips you can look into before starting on the task:

Product Highlights

Making the most of your printing services cost means your postcards have done their job by inviting the reader to make an actual purchase. To do this, they have to communicate what your product is about, its features, how it can solve a need, or to a certain extent, how it can make life a little better for them. Even if your products have been around for so long and customers are aware of their benefits and function, put in the newer improvements you have made on them.

Customer Behavior

One other matter to focus in the writing is, it should also be customer-centric. If the demographic you are serving is young, choose fun, light words that will speak to them. Conversely, if you are announcing the opening of your new funeral home, your postcard should also lean towards using thoughtful words since the people you will be serving are going through a difficult time.

 

Source: http://www.intelesure.com/articles/WinningTipsandStrategiesforTopPerformanceAdvertising.html

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