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01.11

7:15

Booklet Printing Variation

One of the possible reasons why business owners might shy away from availing themselves of booklet printing as part of their marketing campaigns is its cost. In the strictest sense, a booklet may be the thinner version of a book, but it still is a book nonetheless, complete with a cover and a few pages.

Business owners whose products or companies can benefit from the amount of information that can be contained in a booklet but are turned off by the costs to print them, can instead look into a variation of the booklet: a pamphlet.

A pamphlet is essentially a stack of sheets that are folded in the middle and bound by a simple stapler or some other binding. The pamphlet’s difference from the booklet is in its cover as this is usually made of the same paper weight, in gsm, as the pages within. Doing away with a higher gsm will translate to savings in cost that the business owner can use to have the pamphlet made in full color printing to make it more attractive to the eye. The lesser weight will also mean that for the company’s budget, more copies can be made and lesser mailing expense will be incurred.

Source: http://www.mycouponsmart.com/2010/06/27/Free-Coupons-codes-online-promotional-how-to-make-your-booklet-stand-out/

Posted by Author Name in booklets/magazines / No Comments.

01.11

5:00

New Twists for Booklet Printing

Booklet printing may be, to everyone’s mind, associated with straightforward block upon block of product information that rarely gets a second glance, if at all. Unless the readers are specifically looking for answers about the product, the booklet can serve them little before they are tossed out or stacked with other booklets.

With the advancement of technology and the increasing abilities of the printing companies to push their usual boundaries, a booklet designer now has plenty to wiggle room to experiment and bring the humble booklet to new heights.

Making your booklet stand out from the rest can start with its shape. The typical rectangle shape has now evolved to include any form you can think of, even those that could mimic the silhouette of your logo. Many kinds of glossy paper can also be used for its pages, and with digital printing readily available at all price points, you can allow your creativity go wild with the use of eye-catching graphics and photos.

Bindings can also come in a variety of options so you are sure to find one that would fit your theme and design. Other elements like cutouts on the front page, holograms, and rivets can also be added for more visual appeal.

Source: http://planetx212012.com/blog/?p=764

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.

09.10

9:00

Creative Ideas on Company Giveaways

Looking for the best stuffs to give as freebies to your potential and loyal customers can be a very hard task. Other companies are seeking the same products with the same purpose in mind. So, how can you make your giveaways stand out and bear the feeling only your company can provide? Consider the following creative ideas:

Pens and Notepads – One of the most popular options in company giveaways is this combination. Since everyone needs a pen and a piece of paper, this freebie is definitely a sure hit. To make it stand out, make the most out of the cheap full color printing options available in Canada. Choose effective backgrounds to highlight your company’s name and logo to strike a difference.
Bags and Key rings – Next to pens and notepads, tote bags and key rings can also be an efficient giveaway since anyone can use it. To make it an effective marketing scheme, use the technology behind digital printing to advertise your company.
Mint strips – This can be the simplest thing to give out. Even though mint strips are intended to be chewed, you can be creative to make it your own.

Source: http://blog.anypromo.com/use-of-the-best-trade-show-promotional-products-191.html?utm_source=rss&utm_medium=rss&utm_campaign=use-of-the-best-trade-show-promotional-products

Posted by Author Name in booklets/brochures/catalogue/Flyers/magazines / No Comments.

08.10

5:00

Benefits of Self-Publishing

Are you aware of the many benefits of self-publishing? If not, you may want to learn today. There are quite a few reasons to consider this way of doing things.

When you decide on self-publishing you are putting yourself in charge – and for many people that is a very good thing. You get to make every decision, no matter how big or small.

Along with the above, with self-publishing you don’t have to split your profits with a publisher. How does that sound to you? Everybody wants to keep more money in their pocket, and with self-publishing this is more than possible.

Finally, gives you the control to do what you want. You are in charge of the text and images, as well as any edits that you need to make.

With so many benefits of self-publishing magazines there is no wondering why this has become so popular over the past five years.

source: http://blog.printpapa.com/2010/07/self-publishing-what-is-it/

Posted by Author Name in booklets/magazines / No Comments.

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Brochure Printing and More houses the most complete and updated facilities for all your custom printing needs. For over 29 years we've satisfied the demanding requirements of clientele all over Canada including Toronto, Calgary and Vancouver.

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