02

11.11

5:00

How to Tailor-fit Your Catalog for Your Busines

catalog printing 300x122 How to Tailor fit Your Catalog for Your BusinesCatalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

 

Source: Articleblast.com

Posted by Author Name in catalogue/magazines / No Comments.
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06

09.11

5:00

Why Magazine Layout Ideas Can Work for Catalogs

magazine printing toronto 300x199 Why Magazine Layout Ideas Can Work for CatalogsCatalog printing services can be steep, especially if you pick the best paper and inks for the project. For this reason, you will need all the help you can get to design a good layout for your money’s worth. Catalogs can be similar to some magazines due to a number of reasons. By using magazine layout ideas as your benchmark, such as the rule of thirds, you will be giving your customer a catalog with time-tested professional touches.

  • The purpose is the same.

If you have done flyer printing in the past, you know that your goal in catalog printing is to have your customer browse through the pages and look into your products. Magazine editors have the same goal. Thus, they place blank spaces to allow the readers’ eyes to rest and align photos and text in such a way that balance is created at every spread. By following these techniques, your catalog will able to sell your products better.

  • To avoid wasted content.

On top of the printing costs, you had spent much on having your products photographed and their descriptions written well. Make the most of your content by taking a cue on how the magazines present theirs to appeal to their readers.

 

 

Source: http://www.articlesland.info/magazine-layout-composition-101.html

 

Posted by Author Name in magazines / No Comments.
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13

04.11

5:00

How to Cut Booklet Printing Costs

colour printing 300x200 How to Cut Booklet Printing CostsWhen there is no other less expensive alternative to market your products except by booklet printing, then you will have to get creative in order for you to trim the production costs you need to shell out for them. The first item to review is your text. To cut back on the number of pages for your booklet, you will have to search for those unnecessary sentences and edit out the fluff. Paragraphs that are repetitive or unessential to the points you want to express, should also be deleted. Making your copy as lean and as straight-to-the-point as possible will pay you back in the end when the work results to lesser pages. Readers will also thank you for not giving them a lengthy booklet to go through.

Limiting your full color printing to your covers and perhaps, to the pages where you inserted some graphics will also save you more. When you roll up your sleeves and design the layout yourself, you can also do away with paying for a graphic designer, the fees of whom often come extra. Consult with your printing company as to the other ways you can lower the cost and they are bound to offer you package deals that would be just right for your budget.

 

Source:  http://articlesmart.org/Art/89868/95/How-To-Print-Quality-Booklets-Within-Your-Means.html

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.
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08

04.11

7:00

Newsletter Printing Uses

Booklet Image 300x199 Newsletter Printing UsesNewsletter printing is a lot similar to brochure printing in the sense that there are more than a couple of pages in each copy. While there may be marked differences in the page’s dimension, the purpose of having either of them printed may overlap. Moreover, the frequency of the newsletter being sent out is higher than a brochure since the former contains updates and announcements that you would want your customers or readers to know. Because of this, those who are in the mailing list will get first dibs on sales and discounts that the company will be offering.

Since newsletters are big on contents, you should focus on editing the articles that you want to include. Photos may accompany these articles and if you opt for full color printing, they can even enhance the pages without having to spend on colored inks for the text. If you are running an organization, newsletters are the perfect medium to get the members up to speed with the projects that you are working on. Aside from informing them, you can also use the newsletter persuade them to take action and contribute to your organization’s causes.

 

Source:  http://www.indieguide.com/howto/view/463299/How_To_Write_An_Effective_Newsletter

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.
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06

04.11

7:00

Understanding the Role of Marketing in your Business

color printing Understanding the Role of Marketing in your BusinessBefore a business owner would be swept away with the convenience of digital printing, they may have to take stock on what marketing can do for their business. The printing technology has improved in such a way that whatever they want made can easily be done and delivered. The primary purpose of these printed materials, however, is not to blow away their readers with expensive printing materials, although that would not be bad for the business either if you have the budget for it. Marketing your products should be thought as, first and foremost, being able to communicate to your target market how your products can help them.

Establishing your brand, whether through catalog or booklet printing, will help you communicate because your audience can then recall of the quality of your products and associate this with whatever you offer to them in the future. By taking the time to do a market study and acquaint yourself with the buying practices of your target audience, you can craft the designs of your marketing materials better. Getting into your customer’s soft spot can indeed help you convert your fancy marketing materials into actual sales.

 

Source: http://www.articlesalley.com/article.detail.php/127622/1/Sales/Business/1/Online_Business_Printing-_For_Promotional_Needs

Posted by Author Name in booklets/catalogue/magazines / No Comments.
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