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What to Look for When Proofing Postcards

printing services tornto 300x116 What to Look for When Proofing PostcardsBefore your advertisement gets the green light to proceed to the final postcard printing process, a sample of the design will be sent to you for proofing. Since more sets of eyes are better than one, gather a couple more of your employees for the task to ensure that the design will come out flawless.

Content Errors

Even if you have reviewed your grammar and spelling a hundred times, you still need to repeat the process after a sample postcard is printed for your review. It is always better to discover your mistake at this time rather than later when you have a bulk of them ready and waiting for distribution. Aside from typographical errors, check the size of the fonts used, the placement of the graphics and the blank space allocated for the address of its recipient.

Printing Mistakes

Since the companies specializing in printing services are often catering to multiple clients simultaneously, it cannot be avoided that minor discrepancies can be spotted on your design sample. Look for bleeds that are not supposed to be there and ink smudges littering your postcard. If the color or contrast is off, point this out to your printer as well. Check also for missing borders or graphics so your printer can correct them.

 

 

Source: Peninsulapress.com

Posted by Author Name in brochures/Flyers / No Comments.
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What Constitutes a Classic Flyer Design

print marketing What Constitutes a Classic Flyer DesignAll flyer printing projects may just be a variation of the classic design. Here are its usual features:

1.  Focus on the text

A flyer that gives more emphasis on the text with the use of larger font or having the body of the text placed at the center can be considered as a classic design. Make no mistake, however, of assuming this to be a standard, run-of-the-mill flyer. There are still plenty of ways to customize this design and have it fit your type of business or the theme of your advertising campaign.

2.  Graphics placement

With the text taking center stage on the flyer, the images used in a classic design are often relegated to the background or to the edges. They can also be in grayscale or black and white so they will only serve to enhance the flyer and not take the attention away from its message.

3.  Printing cost

Most companies offering printing services have a bunch of templates ready for its customers. Because of the popularity of the classic designs, they are printed more often than any other other design type. By picking this over a more artistic albeit complicated flyer style, you may find that it will come out less expensive than the latter.

 

Source: Xtremepromotionz.com

Posted by Author Name in brochures/Flyers / No Comments.
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How to Use Posters for Online Businesses Marketing

PrintingServices 300x171 How to Use Posters for Online Businesses MarketingIn deciding for their marketing mix, online business owners can make use of offline printing services products to promote their wares. The fact that they are only serving internet customers should not deter them from availing of all tested advertising techniques in the real world. One good place to start is with posters. As long as you are creative with your design and areas of distribution, you stand to capture more interest than by solely relying on web banners and such.

1.  Stick to your online identity.

Since you have built a good following in the net, there is no need to confuse them by creating a new logo or color scheme. Staying consistent with your brand will strike a familiar chord in your existing customers and invite curiosity on the rest.

2.  Keep the message simple.

Even with the huge amount of space involved in poster printing, as opposed to flyer printing, you can communicate with your reader better if you only put in a couple of witty lines and a single but eye-catching photo or graphic. Remember that posters are meant to attract people from a distance. By using a small font to squeeze in a lengthy content would only defeat this purpose.

 

Source: Entrepreneurs-journey.com

 

Posted by Author Name in Flyers / No Comments.
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Why Your Small Business Can Beat the Competition

printing services tornto 300x116 Why Your Small Business Can Beat the CompetitionSmall businesses that think their self-designed flyer printing cannot compete against the more established companies can focus not on this weakness but on their strengths. True, the latter may have the heftier marketing budgets to spend on promoting their products, but a small business has its own advantages as well.

  • Faster decision making

The less breadth your organizational chart has can work for better for any brochure printing campaign because it means less approvals needed to push the decision. There will be less red tape incidents and delays so you can act faster on them than the bigger companies.

  • More personalized service

An important marketing strategy that small companies can use is to be more approachable than their competition. Since they are next-door neighbors with their customers in the community, they can foster rapport and secure their loyalty in return.

  • Flexibility

A small business owner who has a keen eye on where advertising trends are headed off next will be able to make immediate adjustments on their campaign without having to consult levels of personnel. Designs can then be revised accordingly to ensure a higher response rate and a more effective campaign run.

 

Source: http://www.smallbusinessforum.com.au/4-tips-to-help-you-compete-with-your-big-business-competitors/

Posted by Author Name in brochures/Flyers / No Comments.
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3 Ways to Ruin a Good Flyer

flyer printing 300x225 3 Ways to Ruin a Good FlyerFlyer printing is the go-to advertising strategy of many business owners. However, they sometimes trip up and commit the following mistakes:

1. Color them black and white

The eyes are naturally pulled towards the bold, exciting shades of reds. This is the reason why companies in the know will shun the blah effect of plain black and white printing if they are trying to sell something. You may be offering the juiciest and most insane discounts of the year but if your customers are not inclined to read your flyers then you are only wasting your time.

2. Go stingy on your printer

Flyers that are designed well should be able to attract your customers like flies to honey. However, the quality of the printing services play a role in this as well as the quantity you will have made. If there are only a few copies of your flyers to go around, then your hard work in the design and layout will not likely produce the response you are expecting.

3. Distribute freely

Handing out your flyers at crowded places might sound ideal, but if your target demographic is not the majority in that place, then your response rate would still be low. When you are looking to attract executives, refrain from distributing your flyers at a local high school.

 

Source: http://www.kissimmeesigns.co/2011/08/creating-flyers-that-get-results/

 

Posted by Author Name in Flyers / No Comments.
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