05

05.11

5:00

Why Printing Your Own Catalog is a Mistake

Booklet Image1 300x199 Why Printing Your Own Catalog is a MistakeWith your company investing on spanking new printer, you may be tempted to do your catalog printing task in-house. While this may sound like a practical idea, there are several reasons to avoid this mistake. First is the cost. Your printing company is able to give you a lower cost because with the bulk of their ink and paper usage, their suppliers are wont to grant them discounts. Most likely, you will be purchasing these materials at retail price so that will jack up the final cost. You may also need to consider the time and creativity that goes into the designing and printing of your catalog. Unless you run a design studio yourself, your layout and graphics may be less sophisticated than you think.

The printing techniques that are available to you if you go to printing company is also incomparable with your company’s portable printer. Not only can you do full color printing, you can have room to play with your catalog’s binding, inks, textures, and the like. As a result, the colors will be sharper and more attractive to the eye so unless you want to compromise the end result, better think twice before embarking on a catalog printing project on your own.


Source:  http://www.vmarkers.com/free-sample-flyer-template/best-6-reasons-to-use-printing-services/

 

Posted by Author Name in booklets/catalogue / No Comments.
<

13

04.11

5:00

How to Cut Booklet Printing Costs

colour printing 300x200 How to Cut Booklet Printing CostsWhen there is no other less expensive alternative to market your products except by booklet printing, then you will have to get creative in order for you to trim the production costs you need to shell out for them. The first item to review is your text. To cut back on the number of pages for your booklet, you will have to search for those unnecessary sentences and edit out the fluff. Paragraphs that are repetitive or unessential to the points you want to express, should also be deleted. Making your copy as lean and as straight-to-the-point as possible will pay you back in the end when the work results to lesser pages. Readers will also thank you for not giving them a lengthy booklet to go through.

Limiting your full color printing to your covers and perhaps, to the pages where you inserted some graphics will also save you more. When you roll up your sleeves and design the layout yourself, you can also do away with paying for a graphic designer, the fees of whom often come extra. Consult with your printing company as to the other ways you can lower the cost and they are bound to offer you package deals that would be just right for your budget.

 

Source:  http://articlesmart.org/Art/89868/95/How-To-Print-Quality-Booklets-Within-Your-Means.html

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.
<

08

04.11

7:00

Newsletter Printing Uses

Booklet Image 300x199 Newsletter Printing UsesNewsletter printing is a lot similar to brochure printing in the sense that there are more than a couple of pages in each copy. While there may be marked differences in the page’s dimension, the purpose of having either of them printed may overlap. Moreover, the frequency of the newsletter being sent out is higher than a brochure since the former contains updates and announcements that you would want your customers or readers to know. Because of this, those who are in the mailing list will get first dibs on sales and discounts that the company will be offering.

Since newsletters are big on contents, you should focus on editing the articles that you want to include. Photos may accompany these articles and if you opt for full color printing, they can even enhance the pages without having to spend on colored inks for the text. If you are running an organization, newsletters are the perfect medium to get the members up to speed with the projects that you are working on. Aside from informing them, you can also use the newsletter persuade them to take action and contribute to your organization’s causes.

 

Source:  http://www.indieguide.com/howto/view/463299/How_To_Write_An_Effective_Newsletter

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.
<

06

04.11

7:00

Understanding the Role of Marketing in your Business

color printing Understanding the Role of Marketing in your BusinessBefore a business owner would be swept away with the convenience of digital printing, they may have to take stock on what marketing can do for their business. The printing technology has improved in such a way that whatever they want made can easily be done and delivered. The primary purpose of these printed materials, however, is not to blow away their readers with expensive printing materials, although that would not be bad for the business either if you have the budget for it. Marketing your products should be thought as, first and foremost, being able to communicate to your target market how your products can help them.

Establishing your brand, whether through catalog or booklet printing, will help you communicate because your audience can then recall of the quality of your products and associate this with whatever you offer to them in the future. By taking the time to do a market study and acquaint yourself with the buying practices of your target audience, you can craft the designs of your marketing materials better. Getting into your customer’s soft spot can indeed help you convert your fancy marketing materials into actual sales.

 

Source: http://www.articlesalley.com/article.detail.php/127622/1/Sales/Business/1/Online_Business_Printing-_For_Promotional_Needs

Posted by Author Name in booklets/catalogue/magazines / No Comments.
<

31

03.11

5:00

Ways to Organize Catalogs for Easier Browsing

Fotolia 11960877 XS 300x241 Ways to Organize Catalogs for Easier BrowsingAt certain seasons of the year, stores often launch their catalog printing campaigns simultaneously. Voluminous glossies would soon pile into their customers’ mailboxes, competing for both the latter’s attention and pocketbook. In order for them to be given the reading preference over the rest, they may have to organize and streamline their layout so the reader can go through the catalog quickly and increase the chance of making a purchase off it.

Having the catalog in full color printing is a given and, in today’s competitive market, almost non-negotiable. Often, customers shop with their eyes so a colored photo on shiny paper is more likely to sell than a black and white one. Splashing on the cover the list or photos of items or sections in your catalog will also let them know in advance what is contained inside and will get them excited to pick it up first. Lastly, you can add more photos showing different product views so they will have an idea of the product’s features. The lesser questions they have about the product, the lesser their hesitation will be in spending for it.

 

Source:  http://www.articlesnatch.com/Article/How-To-Make-Your-Catalogs-Perfect-For-A-Quick-Read/1448595

Posted by Author Name in booklets/catalogue / No Comments.
<

« Previous Page — Next Page »

heartWe Have The Best Clients!

Thank you very much - I can say after shopping around you guys do seem to offer the most competitive costs. - Jeff S.
Les is more! You are a rock star! Talk about quick quote turnaround.- Veronica B.
My brochures turned out wonderfully and they showcase my products beautifully.- Elijah V.
The catalogs arrived this past week - I am very pleased with them.- Lennon M.
Now that is a Rush Order. Next day service saved us. Thanks Again.- Christen G

Get In Touch

place


Vancouver, BC.
Toronto, ON
Phone: 1.866.518.8615
Send us an Email

About Company

Brochure Printing and More houses the most complete and updated facilities for all your custom printing needs. For over 29 years we've satisfied the demanding requirements of clientele all over Canada including Toronto, Calgary and Vancouver.

© 2012 Brochure Printing And More | All Rights Reserved