Before you extol the merits of email marketing over postcard printing, acknowledge first that every strategy has its own downsides. True, if you write and design your own copy, you will not be spending more than a chunk of your time. You will not also be paying for stamps. The trade-off for these, however, would have you thinking twice about going for this strategy to promote your products.

1. Spam Risk

The web equivalent of the trash bin for flyer printing is the spam folder. These are created by email hosts precisely to prevent newsletters like yours from cluttering the inbox folder. Since this is almost always automatic, the chance is high for your target customer to not even see a word of your advertisement.

2. Customer Behavior

Even if your ad will make it to the inbox, there is also that little factor you have to consider. Not all people would bother to check their email everyday so these would pile up over time. When your customer gets around to reading your email, your special, internet-only limited offer would have long expired.

3. Unreliable Addresses

Some people switch emails faster than they change clothes. Since they are not likely to change residences as quickly, it would be better for you to send the ad to a physical address.

Source: Businessmarketingplan.net

Writing a copy for your brochure printing project can be the most challenging part of the whole process. The tendency of business owners in selling their products is to enumerate its benefits and entice their customers with discounts and special offers. While these may be a reliable way to go about it, this method can also backfire. A brochure, after all, is not a mere mouthpiece. It is as much of a representative of your company as your customer service employee and the whole organization.

Selling to a Demographic may Not be Enough

The amount you paid for your brochure printing services will go down the drain if you are intent on cramming your material with sales pitches and lengthy explanations why your customer cannot live without your product. No matter how well you know your target demographic, the reader is still a human being. They can be jaded, have short attention spans or going through hard times. Before you print that witty headline or persuasive copy, update yourself first of the recent advertising trends, research and studies. The tone of your copy that might have worked in past campaigns may not be that effective now. Re-acquaint yourself with your customers and write to them accordingly.

Source: Kuraoka.com

Catalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

Source: Articleblast.com

Granting that catalog printing is not as cheap as other advertising methods like flyer printing, there are still ways for you to curb the costs. In today’s economic downturn, even if you are feeling the pinch whether due to decreasing sales or increasing costs of expenses, you still cannot afford to forgo your campaigns.

1. Get on with the mini. A good printing services company will have a ready alternative to the standard size used for catalogs. Shrinking your catalog size will cost less in terms of ink and material so the price will also be reduced.
2. Be open to paper alternatives. If you are not fussy about the glossies, you can opt for thinner and cheaper paper without sacrificing much on the quality of the end product. Ask for recycled paper if available and that should earn you points with your customers for being environmentally conscious. If you wish you can also ask for a protective coating to allow your catalog to last longer.
3. Reduce page count. By reviewing and tweaking your designs and layout, you can still put in all the products you need to sell without having to go by your usual number of pages.

Source: http://www.printlion.com/catalogs/low-cost.php

Before you embark on your catalog printing task, you need to make a quick assessment of your purpose for doing so in order for you to send out the right type of catalog for your reader. If your recipient is a retailer or another company that will make use of your product to create another product, then you can be categorized as a supplier and should make use of the supplier’s catalog. The purpose for this catalog is to inform the reader of your products, their specific functions, and most importantly, their prices in bulk since they will most likely be ordering in large quantities. You need to be precise and straightforward with your presentation and skip out any fluff or unnecessary graphics.

If your business is to sell your products to end-users, you should be creating the retailer’s catalog. Usually done in full color printing, this other type of catalog aims to entice the reader to make a purchase to use the product themselves or give as a present to others. For this type, you can employ colorful graphics, high resolution photos and an entertaining text and then distribute them to individual households via direct mail or any other means.

Source:  http://ezpayment.biz/329829-The-Businessman-s-Guide-to-Catalog-Printing.html

Source:  http://www.vmarkers.com/free-sample-flyer-template/best-6-reasons-to-use-printing-services/

When there is no other less expensive alternative to market your products except by booklet printing, then you will have to get creative in order for you to trim the production costs you need to shell out for them. The first item to review is your text. To cut back on the number of pages for your booklet, you will have to search for those unnecessary sentences and edit out the fluff. Paragraphs that are repetitive or unessential to the points you want to express, should also be deleted. Making your copy as lean and as straight-to-the-point as possible will pay you back in the end when the work results to lesser pages. Readers will also thank you for not giving them a lengthy booklet to go through.

Limiting your full color printing to your covers and perhaps, to the pages where you inserted some graphics will also save you more. When you roll up your sleeves and design the layout yourself, you can also do away with paying for a graphic designer, the fees of whom often come extra. Consult with your printing company as to the other ways you can lower the cost and they are bound to offer you package deals that would be just right for your budget.

Source:  http://articlesmart.org/Art/89868/95/How-To-Print-Quality-Booklets-Within-Your-Means.html

Newsletter printing is a lot similar to brochure printing in the sense that there are more than a couple of pages in each copy. While there may be marked differences in the page’s dimension, the purpose of having either of them printed may overlap. Moreover, the frequency of the newsletter being sent out is higher than a brochure since the former contains updates and announcements that you would want your customers or readers to know. Because of this, those who are in the mailing list will get first dibs on sales and discounts that the company will be offering.

Since newsletters are big on contents, you should focus on editing the articles that you want to include. Photos may accompany these articles and if you opt for full color printing, they can even enhance the pages without having to spend on colored inks for the text. If you are running an organization, newsletters are the perfect medium to get the members up to speed with the projects that you are working on. Aside from informing them, you can also use the newsletter persuade them to take action and contribute to your organization’s causes.

Source:  http://www.indieguide.com/howto/view/463299/How_To_Write_An_Effective_Newsletter

Before a business owner would be swept away with the convenience of digital printing, they may have to take stock on what marketing can do for their business. The printing technology has improved in such a way that whatever they want made can easily be done and delivered. The primary purpose of these printed materials, however, is not to blow away their readers with expensive printing materials, although that would not be bad for the business either if you have the budget for it. Marketing your products should be thought as, first and foremost, being able to communicate to your target market how your products can help them.

Establishing your brand, whether through catalog or booklet printing, will help you communicate because your audience can then recall of the quality of your products and associate this with whatever you offer to them in the future. By taking the time to do a market study and acquaint yourself with the buying practices of your target audience, you can craft the designs of your marketing materials better. Getting into your customer’s soft spot can indeed help you convert your fancy marketing materials into actual sales.

Source: http://www.articlesalley.com/article.detail.php/127622/1/Sales/Business/1/Online_Business_Printing-_For_Promotional_Needs

At certain seasons of the year, stores often launch their catalog printing campaigns simultaneously. Voluminous glossies would soon pile into their customers’ mailboxes, competing for both the latter’s attention and pocketbook. In order for them to be given the reading preference over the rest, they may have to organize and streamline their layout so the reader can go through the catalog quickly and increase the chance of making a purchase off it.

Having the catalog in full color printing is a given and, in today’s competitive market, almost non-negotiable. Often, customers shop with their eyes so a colored photo on shiny paper is more likely to sell than a black and white one. Splashing on the cover the list or photos of items or sections in your catalog will also let them know in advance what is contained inside and will get them excited to pick it up first. Lastly, you can add more photos showing different product views so they will have an idea of the product’s features. The lesser questions they have about the product, the lesser their hesitation will be in spending for it.

Source:  http://www.articlesnatch.com/Article/How-To-Make-Your-Catalogs-Perfect-For-A-Quick-Read/1448595