The Bad News About Email Marketing
Before you extol the merits of email marketing over postcard printing, acknowledge first that every strategy has its own downsides. True, if you write and design your own copy, you will not be spending more than a chunk of your time. You will not also be paying for stamps. The trade-off for these, however, would have you thinking twice about going for this strategy to promote your products.
1. Spam Risk
The web equivalent of the trash bin for flyer printing is the spam folder. These are created by email hosts precisely to prevent newsletters like yours from cluttering the inbox folder. Since this is almost always automatic, the chance is high for your target customer to not even see a word of your advertisement.
2. Customer Behavior
Even if your ad will make it to the inbox, there is also that little factor you have to consider. Not all people would bother to check their email everyday so these would pile up over time. When your customer gets around to reading your email, your special, internet-only limited offer would have long expired.
3. Unreliable Addresses
Some people switch emails faster than they change clothes. Since they are not likely to change residences as quickly, it would be better for you to send the ad to a physical address.
Source: Businessmarketingplan.net






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