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The Bad News About Email Marketing

direct mail marketing toronto 300x225 The Bad News About Email MarketingBefore you extol the merits of email marketing over postcard printing, acknowledge first that every strategy has its own downsides. True, if you write and design your own copy, you will not be spending more than a chunk of your time. You will not also be paying for stamps. The trade-off for these, however, would have you thinking twice about going for this strategy to promote your products.

1. Spam Risk

The web equivalent of the trash bin for flyer printing is the spam folder. These are created by email hosts precisely to prevent newsletters like yours from cluttering the inbox folder. Since this is almost always automatic, the chance is high for your target customer to not even see a word of your advertisement.

2. Customer Behavior

Even if your ad will make it to the inbox, there is also that little factor you have to consider. Not all people would bother to check their email everyday so these would pile up over time. When your customer gets around to reading your email, your special, internet-only limited offer would have long expired.

3. Unreliable Addresses

Some people switch emails faster than they change clothes. Since they are not likely to change residences as quickly, it would be better for you to send the ad to a physical address.

 

Source: Businessmarketingplan.net

Posted by Author Name in catalogue/mailers / No Comments.
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11.11

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Back-to-Basics Hints for Brochure Content Writing

printing services toronto Back to Basics Hints for Brochure Content WritingWriting a copy for your brochure printing project can be the most challenging part of the whole process. The tendency of business owners in selling their products is to enumerate its benefits and entice their customers with discounts and special offers. While these may be a reliable way to go about it, this method can also backfire. A brochure, after all, is not a mere mouthpiece. It is as much of a representative of your company as your customer service employee and the whole organization.

Selling to a Demographic may Not be Enough

The amount you paid for your brochure printing services will go down the drain if you are intent on cramming your material with sales pitches and lengthy explanations why your customer cannot live without your product. No matter how well you know your target demographic, the reader is still a human being. They can be jaded, have short attention spans or going through hard times. Before you print that witty headline or persuasive copy, update yourself first of the recent advertising trends, research and studies. The tone of your copy that might have worked in past campaigns may not be that effective now. Re-acquaint yourself with your customers and write to them accordingly.

 

Source: Kuraoka.com

Posted by Author Name in brochures/catalogue / No Comments.
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02

11.11

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How to Tailor-fit Your Catalog for Your Busines

catalog printing 300x122 How to Tailor fit Your Catalog for Your BusinesCatalog printing services may be one of the more expensive direct mail marketing products out there. When you know how to use it to your advantage, however, the return for the advertising buck you spent can also exceed the other cheaper materials.

Turning Wants to Needs

Unlike the single-page flyer printing, marketing through catalogs will give you the vehicle to push luxury items like expensive perfumes, signature handbags, designer furniture and high-ticket items like automobiles. Not all of your recipients may be able to afford these types of products but a well-crafted catalog with glossy pages and high-resolution photographs can help sway the decision-making process to your favor.

When Longevity is Paramount

Certain products are not dependent on technology and can have life cycles that would go on and on. Since there will be fewer updates on the catalog for these types of items, you can invest on sturdier covers and thicker paper so your customers, who may be business owners themselves, will be able to keep them around for a long time. While you may be spending more at the onset, these catalogs will not rip or tear that easily so you will not be replacing them as frequently.

 

Source: Articleblast.com

Posted by Author Name in catalogue/magazines / No Comments.
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Catalogs Embrace the Frugal Trend

brochure printing 4 300x226 Catalogs Embrace the Frugal Trend Granting that catalog printing is not as cheap as other advertising methods like flyer printing, there are still ways for you to curb the costs. In today’s economic downturn, even if you are feeling the pinch whether due to decreasing sales or increasing costs of expenses, you still cannot afford to forgo your campaigns.

  1. Get on with the mini. A good printing services company will have a ready alternative to the standard size used for catalogs. Shrinking your catalog size will cost less in terms of ink and material so the price will also be reduced.
  2. Be open to paper alternatives. If you are not fussy about the glossies, you can opt for thinner and cheaper paper without sacrificing much on the quality of the end product. Ask for recycled paper if available and that should earn you points with your customers for being environmentally conscious. If you wish you can also ask for a protective coating to allow your catalog to last longer.
  3. Reduce page count. By reviewing and tweaking your designs and layout, you can still put in all the products you need to sell without having to go by your usual number of pages.

 

 

Source: http://www.printlion.com/catalogs/low-cost.php

 

Posted by Author Name in catalogue/Flyers / No Comments.
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The Two Types of Catalogs

printing company toronto 200x300 The Two Types of CatalogsBefore you embark on your catalog printing task, you need to make a quick assessment of your purpose for doing so in order for you to send out the right type of catalog for your reader. If your recipient is a retailer or another company that will make use of your product to create another product, then you can be categorized as a supplier and should make use of the supplier’s catalog. The purpose for this catalog is to inform the reader of your products, their specific functions, and most importantly, their prices in bulk since they will most likely be ordering in large quantities. You need to be precise and straightforward with your presentation and skip out any fluff or unnecessary graphics.

If your business is to sell your products to end-users, you should be creating the retailer’s catalog. Usually done in full color printing, this other type of catalog aims to entice the reader to make a purchase to use the product themselves or give as a present to others. For this type, you can employ colorful graphics, high resolution photos and an entertaining text and then distribute them to individual households via direct mail or any other means.

 

Source:  http://ezpayment.biz/329829-The-Businessman-s-Guide-to-Catalog-Printing.html

 

Posted by Author Name in booklets/catalogue / No Comments.
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