Business card printing is known to be inexpensive and convenient to hand out. Entrepreneurs will have them printed first before going into brochures or flyers to promote their products. The more people hurry to printing mills to secure their cards, the less thought goes into its design. In the end, these cards will only collect into a generic pile along with the other boring ones.

Death of the Four Corners

An entrepreneur ought to invest more on the printing services in order for the business card to stand out. Inquire from your printer what die-cut options they have to punch out interesting shapes within the rectangle or along its edges. Folded cards are also unique, so if you have the budget, go for the extra mile to add oomph to your design. Plain white or cream card stock and some dark ink is a typical combination of the majority of cards.

Breaking out of this rut means going for bold oranges and reds, golds and other metallic colors. To make your business card memorable, you need to take risks and try what is new out there. As long as it is consistent with your brand and image, the decision would certainly reap benefits for your business.

Source: Carltaylor.com.au

The modern equipment for business card printing will allow you to explore a variety of design options. Business owners, however, will need to watch out for these design blunders:

1. Dated designs

Certain designs like the pixilated fonts and gradient backgrounds belong to an earlier printing era. To avoid dating your business card, you can either follow the newer trends or stick to the classic ones that will stand the test of time.

2. Cheesy slogans

Even if you have paid a premium for the printing services of your business cards, you may be at fault for making it look cheap. Adding catchy slogans to your business card is an excellent marketing ploy. If you overdo it, however, or have not spent time crafting the most witty or suitable line for your company, then you will end up doing more damage than good in including it.

3. Boring photos

Everyone knows what a realtor does, so by placing a plain cropped photo of a house on your business card, you are only using up valuable space but are not creating much interest on the design. If you are affiliated with a well-known real estate company, it may be better for you to just place the logo because it can help spark brand recognition and sell your services better.

Source: http://activerain.com/blogsview/1508419/what-s-wrong-with-realtor-s-business-cards-

The essence of business card printing is to have a tool to help you create a good first impression on your potential client. By striving to this end, you will earn for yourself a following in due time.

1. Work on your logo.

A start-up company seldom has funds for marketing, its owners will do most tasks themselves, including the design of their logo. By keeping your logo simple and representative of your industry and specific type of business, you can still compete with the big guys.

2. Hire a professional.

Over time, you business will grow and so should the image you convey to the public. Since you will be using your logo on most printing services, consider polishing it with the help of a graphic artist. Their eye for detail, mix of color and proportions will give your company name that professional and trustworthy brand that more established companies have earned and are enjoying.

3. Use your brand.

Once your logo is finalized, make sure to put it to work beyond your business card. Its other uses include your letterheads, mailing envelope and every advertising material you will have printed in the future. Consistency is key to allow your customers to recognize your logo and associate it with your company.

Source: http://www.thearticleboard.com/establish-rapport-with-business-card-and-letterheads/

New entrepreneurs often overdo it in terms of cutting costs and one of these instances is when they tackle business card printing by themselves. If one has an inkjet printer, or access to an office supply store, and design software and a creative streak, the “why not” will not even cross their minds. A business card, after all, is just a small piece of card filled with contact information with a logo thrown in. Moreover, you can tweak the design at any time; print only what you need and have the option to use whatever card stock fancies you.

In the long run, however, shunning away from professional printing services will come back to haunt you. Since you are paying the retail price for ink or toner and the paper, you are actually paying more per piece than when you avail of the wholesale prices of printing companies for bulk orders. You are also limited with your printing options since embossing or gold stamping your each card can be time-consuming. Lastly, when you run out of cards, you will have to roll up your sleeves again and repeat the chore instead of just ordering online or calling a printing company to re-order.

Source: http://ezinearticles.com/?Design-Business-Cards—A-Do-It-Yourself-Guide&id=144024

Business owners who are eying the global market to expand the reach of their products will also need to re-evaluate their brochure and other printing services standards. One of the purposes of advertising materials is to represent the image of your company and you can start by aligning your business card to the more acceptable global standards. If you intend to deal with several countries, you can take your cue from the ISO business card printing size of 74 mm x 52mm. Since many countries abide by these sizes, you can conform to this as well.

In trading solely with European nations or with China, you can do away with the ISO size standards and use the particular nation’s commonly used size instead. The former will require you to tweak your size to 85mm by 55mm, while companies in the latter nation exchange 88.9mm  by 50.8mm business cards amongst themselves. In addition to adjusting the dimensions of your card to local dimensions, you also need to consider translating your English text to the local language. You can do this by inserting the translation underneath the English words or using only the local language on your business card.

Source:  http://www.bcf-online.org/business/going-international-with-business-card-printing.htm

With printing technology advancing rapidly, you can now take your business card printing to the next level. The usual card stock material can also be enhanced through a variety of coatings so you have plenty of ways to impress a potential client with your unique business card.

Coated Cards

When you avail of the full color printing services, you can opt to enhance the hues and the design by having an aqueous coating poured over it. The result will be a classy matte finish surface that is smooth to the touch and looks elegant. A slew of varnishes can also be used on the cards like the Spot UV where you can emphasize certain target parts of the card or the All-over UV that covers the whole card. When you want to protect your card from tears, you can look into the silk lamination cards that can either have a sheen or a matte finish.

Plastic Cards

Usually transparent and water-resistant, business cards that are printed on thin plastic material will solve all the wear and tear issues of the normal card stock. If you want to print on both sides of the card, you can forgo the transparent and get the opaque plastic card.

Source:  http://guideeasylife.com/cards/uv-business-cards-printing-needs-and-advantages/

When printing business cards you have a lot to think about. The last thing you want to do is spend a lot of time and money on these, just to find that you made a few key mistakes.

Before you do anything else, make sure you locate a reliable printer. Your printer should have experience producing high quality business cards. If they don’t, you need to move onto another company.

Soon enough you need to decide what type of information you are going to include on your business card. Are you going to keep it simple and use a basic design? Or will you include as much information as possible, while thinking up a design and layout that has never been done before? The choice is yours.

This advice should help anybody who is in the process of printing business cards. If you select the right printer and design your cards to suit your needs, you will be happy in the end.

source: http://reviewrochester.com/other-business-finance/helpful-tips-in-name-card-printing/