What to Look for When Proofing Postcards

printing services tornto 300x116 What to Look for When Proofing PostcardsBefore your advertisement gets the green light to proceed to the final postcard printing process, a sample of the design will be sent to you for proofing. Since more sets of eyes are better than one, gather a couple more of your employees for the task to ensure that the design will come out flawless.

Content Errors

Even if you have reviewed your grammar and spelling a hundred times, you still need to repeat the process after a sample postcard is printed for your review. It is always better to discover your mistake at this time rather than later when you have a bulk of them ready and waiting for distribution. Aside from typographical errors, check the size of the fonts used, the placement of the graphics and the blank space allocated for the address of its recipient.

Printing Mistakes

Since the companies specializing in printing services are often catering to multiple clients simultaneously, it cannot be avoided that minor discrepancies can be spotted on your design sample. Look for bleeds that are not supposed to be there and ink smudges littering your postcard. If the color or contrast is off, point this out to your printer as well. Check also for missing borders or graphics so your printer can correct them.

 

 

Source: Peninsulapress.com

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What Constitutes a Classic Flyer Design

print marketing What Constitutes a Classic Flyer DesignAll flyer printing projects may just be a variation of the classic design. Here are its usual features:

1.  Focus on the text

A flyer that gives more emphasis on the text with the use of larger font or having the body of the text placed at the center can be considered as a classic design. Make no mistake, however, of assuming this to be a standard, run-of-the-mill flyer. There are still plenty of ways to customize this design and have it fit your type of business or the theme of your advertising campaign.

2.  Graphics placement

With the text taking center stage on the flyer, the images used in a classic design are often relegated to the background or to the edges. They can also be in grayscale or black and white so they will only serve to enhance the flyer and not take the attention away from its message.

3.  Printing cost

Most companies offering printing services have a bunch of templates ready for its customers. Because of the popularity of the classic designs, they are printed more often than any other other design type. By picking this over a more artistic albeit complicated flyer style, you may find that it will come out less expensive than the latter.

 

Source: Xtremepromotionz.com

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Can a Business Card Ruin a Holiday Greeting?

With the holidays approaching, companies offering greeting card printing services would be working overtime again to fill in orders from business owners. It has become a common practice for businesses to send out messages of gratitude to their customers in time for the joyful occasion. While some may maintain that this gesture has made an already-commercialized holiday even more profit-driven, the greeting cards are still widely appreciated especially if a small gift card or promo offer is included or if the company’s logo is not too prominently placed. A handwritten name by the sender can also be charming.

Customers, however, tend to draw the line when a business card is inserted. While you may be excited about your hot-off-the-press business card printing job you had made, your customer will likely find the gesture as a reflection of your poor taste. Indeed, there is a time for you to be aggressive in promoting your business, but doing it at Christmas is not the right time for it. To avoid offending your customers and having your campaign backfire on you, let your heartfelt words of gratitude take the center stage and give out your business cards to them at some other time.

 

Source: Eddie.web.id

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4 Content Ideas for Newsletters

brochure types 4 Content Ideas for NewslettersLike brochure printing, sending out newsletters periodically can get daunting. You will need to gather a few interesting articles to fill them up and keep your reader happy to be receiving them in the first place. Aside from writing your own content, you can spice up your newsletter in different ways.

1. Scour the net

The abundance of anecdotes, trivia and other articles found on the web should have you churning out your newsletter regularly. Just secure the necessary permission to reprint them and give due credit to the publisher or writer.

2. Insert coupons

Make the most of the cost of your newsletter’s printing services by gathering coupons from neighborhood retailers. If you are sending the newsletter for free, you can offset the cost by assigning a couple of pages for advertising spots. Invite your local dentist, pizza place or bakery to put their ads there.

3. Conduct interviews

An interesting personality usually has a good story to tell. Request for an interview and feature the person in one of the pages.

4. Give practical tips

Any helpful advice for the home or family will always be welcomed. Test them first so you will know that they will actually work.

 

 

Source: http://forums.digitalpoint.com/showthread.php?t=27025

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How Lawn Care Business is Marketed

lawn flyer 300x200 How Lawn Care Business is MarketedAs a new lawn care business owner, you must be raring to check what printing services can be used to promote your company. Before starting on your campaign, pick out first the neighborhoods that you plan on targeting as customers. Limit this to a single area first so you will only have one place to go for distribution. Drive through these homes and check the type of plants and grass they favor and create a package that will specifically address the care for these plants.

Whether you go for a door hanger or a flyer printing, you will get a more enthusiastic response from your reader if you follow the tested methods of creating marketing materials that sell. By choosing good quality paper, for instance, you can convey to your potential customer that you will not settle for anything mediocre, including the way you care for their lawn.

Place your company name at the top of the page and pick the font and color that makes it jump off the page. Put in your contact numbers as well. Any kind of discount or offer can be included so the reader will have the motivation to call you and avail of your services.

 

 

Source: http://www.theephemera.org/118-lawn-care-flyers-advertising-tips.html

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