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3 Trends for 2011 Commercial Holiday Cards

holiday greeting cards 300x256 3 Trends for 2011 Commercial Holiday CardsWhen you plan for your postcard printing for the holidays this year, you may want to look into the the trends. They are there to set the tone of the season and send cheer despite the downturns in the economy.

1. Colors and Sparkle

The holiday colors of reds, greens, silver and gold can uplift the spirit of the receiver. You can add glitter to the images and choose bright colors for the font or the paper. Remember that envelopes can be customized so dress them up as well.

2. Heartwarming Winter Scenery

Holiday card printing services are turning to photos with idyllic winter landscapes that will spark some kind of recall in the mind of the receiver of happier times. The mood will be significant in this economy when everyone would need to look forward to change and a promising year ahead.

3. Special Promotions

One inclusion in holiday direct mail that never runs out of style regardless of the state of the economy are the special offers and discounts. Business owners use this to thank their customers for a year that had been and keep their patronage in the coming year.

 

 

Source: Stationersguild.org

Posted by Author Name in brochures/mailers / No Comments.
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05

12.11

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Top 3 Elements Travel Brochures Contain to Sell

brochure printing services toronto 300x183 Top 3 Elements Travel Brochures Contain to SellThe travel industry uses brochure printing extensively to lure its customers and for good reason. Brochures are handy, and if you fill them with certain must-have elements, they are sure to promote your agency.

1. Enticing Landscapes

Indeed, a picture will paint a thousand words if your travel agency will take the time to pick the most scenic harbors, idyllic sunsets and lush rainforests. Your lack in photography skills should not stop you from hiring the professionals to capture these dreamy locations and have your reader imagine themselves in them.

2. Tempting Descriptions

To accompany the inviting images of beaches and quaint towns, your copy should be as intriguing as the pictures. If copywriting is part of the printing services offered, grab that chance to have an expert draft the suitable content.

3. Affordable Packages

A travel brochure is still useless without the numbers. The potential customer may be considering a vacation the instant they open your brochure, but they have to know if they could afford it or if they can get a price reduction if they go by your travel agency to book. If you are unable to include the prices, then stick in a discount coupon instead. Write down your contact information as well so they will know where to go next.

 

 

Source: Knol.google.com

Posted by Author Name in brochures / No Comments.
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22

11.11

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How a Handwriting Font Affects Customer Response

printing services 300x300 How a Handwriting Font Affects Customer ResponseAvailing of printing services means the bulk of the work is taken out of your hands. Printing companies have efficient digital printers to roll out thousands of postcards, flyers and other marketing materials per second. While this will make the work faster for them, the mass production feel is often imprinted into the copy. A reader will most likely have a perception that he or she is not the only one being sent the sales offer letter or holiday card.

The Personalized Approach

With the advent of realistic handwriting fonts, you can bring the charm back into your brochure printing. Many companies can attest of an increase in the response when they incorporate this style into their direct mail. This can only mean that customers still have a soft spot for the personalized approach and that this is not mere junk mail that they would rather toss into the trash. If you plan to go by this strategy, just remember two things: one, the handwriting you use must be presentable enough and easy enough to read, and two, you may have to spend extra for this. When you think of the higher response rate, however, this extra step would be worth it.

 

Source: Dmnews.com

Posted by Author Name in brochures / No Comments.
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16

11.11

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Do You Need to Rewrite Your Catalog Copy?

catalog printing Do You Need to Rewrite Your Catalog Copy?Whether you are writing for a catalog or a brochure printing project, the task is never that easy or smooth-sailing. Even the most experienced of copywriters will need to run through their work just to make sure that the content will be able to generate the response that the business is expecting from the campaign.

Costly Errors

Catalog printing falls on the more expensive bracket in the printing services arena. Any misspelling, wrong use of word or lack of key information in the product description or pricing could influence the potential buyer in their purchase. A thorough review and a rewrite, if the situation calls for it, are mandatory.

Finding that persuasive tone

Writing copies for catalogs is not a mere play of words, although that would not hurt either. The true skill of the copywriter lies in being able to entice the reader to consider purchasing the product. You are supposed to create a pressing need for them to have that product in their hands or you can highlight the benefits they can get out of the product in such a way that would awaken their desire for it. Otherwise, a rewrite is in order.

 

Source: Yudkin.com

Posted by Author Name in brochures / No Comments.
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04

11.11

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Back-to-Basics Hints for Brochure Content Writing

printing services toronto Back to Basics Hints for Brochure Content WritingWriting a copy for your brochure printing project can be the most challenging part of the whole process. The tendency of business owners in selling their products is to enumerate its benefits and entice their customers with discounts and special offers. While these may be a reliable way to go about it, this method can also backfire. A brochure, after all, is not a mere mouthpiece. It is as much of a representative of your company as your customer service employee and the whole organization.

Selling to a Demographic may Not be Enough

The amount you paid for your brochure printing services will go down the drain if you are intent on cramming your material with sales pitches and lengthy explanations why your customer cannot live without your product. No matter how well you know your target demographic, the reader is still a human being. They can be jaded, have short attention spans or going through hard times. Before you print that witty headline or persuasive copy, update yourself first of the recent advertising trends, research and studies. The tone of your copy that might have worked in past campaigns may not be that effective now. Re-acquaint yourself with your customers and write to them accordingly.

 

Source: Kuraoka.com

Posted by Author Name in brochures/catalogue / No Comments.
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