03

10.11

7:00

How Lawn Care Business is Marketed

lawn flyer 300x200 How Lawn Care Business is MarketedAs a new lawn care business owner, you must be raring to check what printing services can be used to promote your company. Before starting on your campaign, pick out first the neighborhoods that you plan on targeting as customers. Limit this to a single area first so you will only have one place to go for distribution. Drive through these homes and check the type of plants and grass they favor and create a package that will specifically address the care for these plants.

Whether you go for a door hanger or a flyer printing, you will get a more enthusiastic response from your reader if you follow the tested methods of creating marketing materials that sell. By choosing good quality paper, for instance, you can convey to your potential customer that you will not settle for anything mediocre, including the way you care for their lawn.

Place your company name at the top of the page and pick the font and color that makes it jump off the page. Put in your contact numbers as well. Any kind of discount or offer can be included so the reader will have the motivation to call you and avail of your services.

 

 

Source: http://www.theephemera.org/118-lawn-care-flyers-advertising-tips.html

Posted by Author Name in booklets/brochures / No Comments.
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12

05.11

5:00

The Two Types of Catalogs

printing company toronto 200x300 The Two Types of CatalogsBefore you embark on your catalog printing task, you need to make a quick assessment of your purpose for doing so in order for you to send out the right type of catalog for your reader. If your recipient is a retailer or another company that will make use of your product to create another product, then you can be categorized as a supplier and should make use of the supplier’s catalog. The purpose for this catalog is to inform the reader of your products, their specific functions, and most importantly, their prices in bulk since they will most likely be ordering in large quantities. You need to be precise and straightforward with your presentation and skip out any fluff or unnecessary graphics.

If your business is to sell your products to end-users, you should be creating the retailer’s catalog. Usually done in full color printing, this other type of catalog aims to entice the reader to make a purchase to use the product themselves or give as a present to others. For this type, you can employ colorful graphics, high resolution photos and an entertaining text and then distribute them to individual households via direct mail or any other means.

 

Source:  http://ezpayment.biz/329829-The-Businessman-s-Guide-to-Catalog-Printing.html

 

Posted by Author Name in booklets/catalogue / No Comments.
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05

05.11

5:00

Why Printing Your Own Catalog is a Mistake

Booklet Image1 300x199 Why Printing Your Own Catalog is a MistakeWith your company investing on spanking new printer, you may be tempted to do your catalog printing task in-house. While this may sound like a practical idea, there are several reasons to avoid this mistake. First is the cost. Your printing company is able to give you a lower cost because with the bulk of their ink and paper usage, their suppliers are wont to grant them discounts. Most likely, you will be purchasing these materials at retail price so that will jack up the final cost. You may also need to consider the time and creativity that goes into the designing and printing of your catalog. Unless you run a design studio yourself, your layout and graphics may be less sophisticated than you think.

The printing techniques that are available to you if you go to printing company is also incomparable with your company’s portable printer. Not only can you do full color printing, you can have room to play with your catalog’s binding, inks, textures, and the like. As a result, the colors will be sharper and more attractive to the eye so unless you want to compromise the end result, better think twice before embarking on a catalog printing project on your own.


Source:  http://www.vmarkers.com/free-sample-flyer-template/best-6-reasons-to-use-printing-services/

 

Posted by Author Name in booklets/catalogue / No Comments.
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19

04.11

7:00

Switch-up Tricks for Booklets

booklet printing 243x300 Switch up Tricks for BookletsRepetitive booklet printing cycles can soon bore not only you as a business owner but your customers or readers as well. When you try to switch up a few items every so often, you can retain their interest on your printed matter and products. Even if you would rather leave the content alone because either you are perfectly happy with it or have no control over it, there are still things that you can tweak a little just to keep your booklet looking fresh at every print order.

 

The book covers, for instance, can be changed to another color or textured card stock. Other material options like plastic can also be explored. If you are currently using full color printing, you can request that the title can be done in metallic ink or be embossed. The added shine and character are sure to catch any eye and for a marketing material, you would want that reaction. If you are running a design studio, you have more wiggle room to change such details as the shape of the booklet or the piling on of some accessories. You can make it into a square or any other shape. When it comes to the binding material, you also find other alternatives to the usual spring binding just to give the booklet a different look.

 

Source:  http://blog.printpapa.com/2010/08/creative-booklet-printing-tips/

 

Posted by Author Name in booklets / No Comments.
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13

04.11

5:00

How to Cut Booklet Printing Costs

colour printing 300x200 How to Cut Booklet Printing CostsWhen there is no other less expensive alternative to market your products except by booklet printing, then you will have to get creative in order for you to trim the production costs you need to shell out for them. The first item to review is your text. To cut back on the number of pages for your booklet, you will have to search for those unnecessary sentences and edit out the fluff. Paragraphs that are repetitive or unessential to the points you want to express, should also be deleted. Making your copy as lean and as straight-to-the-point as possible will pay you back in the end when the work results to lesser pages. Readers will also thank you for not giving them a lengthy booklet to go through.

Limiting your full color printing to your covers and perhaps, to the pages where you inserted some graphics will also save you more. When you roll up your sleeves and design the layout yourself, you can also do away with paying for a graphic designer, the fees of whom often come extra. Consult with your printing company as to the other ways you can lower the cost and they are bound to offer you package deals that would be just right for your budget.

 

Source:  http://articlesmart.org/Art/89868/95/How-To-Print-Quality-Booklets-Within-Your-Means.html

Posted by Author Name in booklets/books/catalogue/magazines / No Comments.
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